McDonald's To Include More Espresso Beverages To Menu
McDonald's will be adding more espresso beverages to its menu, with the newest beverages that would rival Starbucks' menu.
McDonald's said it would add a plethora of espresso-based drinks: the Americano, Vanilla Cappuccino and Caramel Macchiato. For a limited time, the specialty beverages will be $2. The cost for a tall Starbucks caramel macchiato is $3.95. Starbucks' Caffe' Americano is $2.25 and the Starbucks tall cappuccino is $2.95.
The restaurant started its McCafe brand in 2009 and generates around $4 billion a year.
McDonald's said it was revamping its McCafe brand by unveiling a new logo and cups that have colors that change with the season and offer a minimalist design. The latest beverages and new brand is part of the restaurant's plan to expand its coffee business and to compete with coffee chains like Starbucks.
In 2016, McDonald's came up with its highly successful McCafe campaign, offering low prices - $1 for coffee and soft drinks with other McCafe beverages for $2. This campaign led to 1.7 percent increase in same-store sales in the U.S. and 3.9 percent increase during the second quarter.
According to executives, the company plans to use coffee to lure casual diners to become loyal customers. It said by doing this, it could expand the McCafe coffee brand.
McDonald's said it would release a new drink to grocery stores - McCafe Frappe - and it will come in three flavors - caramel, mocha and vanilla.