Rita's Italian Ice & Frozen Custard

1250 Bound Brook Rd, Middlesex
(732) 289-2335

Recent Reviews Order Online

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Featured items
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Create Your Own Concrete
Custard blended with tasty Toppings
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
REESE'S Peanut Butter and Jelly Concrete - Limited Time Offer
Vanilla Custard mixed with REESE's Peanut Butter Sauce and Strawberry Topping
Frozen Custard Pint
Award-winning frozen custard
3 Quart Bundle
Three Quarts of Italian Ice
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches Choose from Oreo or Chocolate Chip.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Unicorn Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and Unicorn Glitter
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping

Italian Ice
Italian Ice
Made fresh daily with real fruit
Italian Ice Flight
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.

Gelati
Gelati
Layers of Italian Ice and Custard
Unicorn Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and Unicorn Glitter

Concrete & Blendini®
Create Your Own Concrete
Custard blended with tasty Toppings
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Candy Quake Concrete - Limited Time Offer
Chocolate/Vanilla Twist Custard mixed with REESE's Peanut Butter Cups and M&M Minis
REESE'S Peanut Butter and Jelly Concrete - Limited Time Offer
Vanilla Custard mixed with REESE's Peanut Butter Sauce and Strawberry Topping
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.

Shakes
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.

Frozen Coffee
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches Choose from Oreo or Chocolate Chip.
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.

Complete the Treat
Bottled Water
Add Brownie

Frozen Drink
Frozen Lemonade
Refreshingly sweet frozen lemonades are available in a variety of flavors.

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Recent Reviews

The ice cream and Italian ice taste the same at this location as every other location, which is good. The problem is the selection. I was just at a Ritas in Pennsylvania and they had at least 8 different soft serve ice cream flavors, including cake batter and pistachio among others. This location always only has vanilla, chocolate and strawberry. Pistachio is my favorite and I got that when I was in Pennsylvania. I also noticed the other Pennsylvania location had more Italian...
June 2023
Staff was very friendly and helpful on free Rita's night, especially the young lady Nia working in the window whose name tag said she was training. Wonderful infectious energy :) very much appreciated in the poor weatherLocation also has really great flavors! Will definitely return to this location in the future! :)
October 2018
I grew up on Rita's in Middlesex. I was back home for the Memorial Day weekend and had to stop back. In fact, I stop here every time I am in the area. The staff is amazing and always happy and attentive. There are some nice benches nearby for when the weather is nice out and you can enjoy your ice cream outside. The dessert is typical Rita's, which means amazing. The gelati is easily my favorite dessert of all time. The Rita's in Middlesex always has a wide variety...
May 2018

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Rita's Italian Ice & Frozen Custard

1250 Bound Brook Rd, Middlesex, NJ 08846
(732) 289-2335