First Watch
8156 Hwy 72 W, Madison
(256) 289-2006
Customers' Favorites
Strawberry Tres Leches French Toast
Donut Holes with Apple Butter
Smoke Salmon Eggs Benedict
Waffle with Cage Free Eggs
Lemon Blueberry Cornbread
Lemon Ricotta Pancakes
Million Dollar Potatoes
Farmhouse Skillet Hash
Elevated Egg Sandwich
Million Dollar Bacon
Would you like utensils?
Utensils (Select only once per order)
These items won't be added unless you ask, however, if requesting, please ONLY ADD ONCE to cart. We will add enough utensils for your entire order.
Fall Seasonal Menu
Million Dollar Breakfast Sandwich
Million Dollar Bacon, a Jones Dairy Farm all-natural pork sausage patty, an over-easy cage-free egg, smoked Wisconsin Gouda, fresh arugula and Mike's Hot Honey® drizzled on a griddled English muffin. Served with lemon-dressed organic mixed greens.
Honey Bacon Brussels Hash
Hardwood smoked bacon and honey-roasted brussels sprouts in a potato hash topped with Cheddar and Monterey Jack, house-roasted onions, two cage-free eggs any style, herbed Goat cheese, lemon-dressed arugula and a drizzle of chili crisp.
Pumpkin Pancake Breakfast
A classic, seasonal First Watch favorite. Two cage-free eggs cooked any style plus one of our signature spiced Pumpkin Pancakes and a Jones Dairy Farm all-natural chicken sausage patty.
Blazing Dragon
Strawberry, lemon, cane sugar and dragon fruit.
Salted Caramel Holey Donuts
Cake donut holes tossed with pumpkin pie spice, served over warm apple butter and drizzled with crème anglaise and sea salt caramel. Topped with gingerbread cookie crumbles and powdered cinnamon sugar.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
The Juice Bar
Blazing Dragon
Strawberry, lemon, cane sugar and dragon fruit.
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
Kale Tonic
Kale, Fuji apple, English cucumber and lemon.
Classic Favorites
Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
The Healthier Side
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta cheese. Served with our whole grain artisan toast and all-natural house preserves.
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter andMaldon sea salt.
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
From the Griddle
Multigrain Pancake
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Two Multigrain Pancakes
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.
Belgian Waffle
Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berrycompote.
Floridian French Toast
Thick-cut brioche bread covered with fresh banana, kiwi, and seasonal berries then lightly dusted with powdered cinnamon sugar.
Iced Coffee
Mint Mocha
Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Iced Coffee
Creamy, sweet, cold and refreshing.
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
Egg-sclusives
Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and all-natural sour cream. Served with fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Biscuits & Turkey Sausage Gravy With Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Market Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with house-roasted Crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted Mozzarella and herbed Goat cheese. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Omelets & Frittatas
Bacado Omelet
Bacon, avocado and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Chili Chorizo
Chorizo, avocado, green chilies, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
The Works Omelet
Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with all-natural sour cream.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon,* house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
Power Bowls
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
Pesto Chicken Quinoa Bowl
Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.
Salads
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan. Served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
Cobb Salad
Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing served on the side.
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
Sandwiches
Monterey Club
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain.
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisanwhole grain.
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon-dressed arugula on grilled Parmesan-crusted sourdough. Horseradish sauce on the side.
Ham & Gruyere Melt
Smoked ham, tomato and melted Gruyère cheese with Dijonnaise on grilled artisan brioche.
Sides
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Side Two Eggs
Side One Egg
Fresh Seasoned Potatoes
Million Dollar Potatoes
Upgrade your potatoes! Millions Dollar Bacon, Parmesan cream sauce and fresh herbs.
Fresh Seasonal Fruit
Bob's Red Mill Grits
Bob's Red Mill Cheese Grits
Biscuits & Gravy
Hardwood Smoked Bacon
Pork Sausage
Smoked Ham
Chicken Apple Sausage Patty
Turkey Sausage
Side Toast
English Muffin
Gluten Free Toast
*Please note our gluten-free bread is toasted in a shared toaster and cross-contact is very likely.
Freshly Baked Muffin of the Day
Lemon Dressed Organic Mixed Greens
Bowl of Soup
Side of Sliced Avocado
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.
Two For You
1/2 Sandwich & Soup
Create your perfect pair. Choose a half sandwich and a cup of soup.
1/2 Salad & Soup
Create your perfect pair. Choose a half salad and a cup of soup.
1/2 Sandwich & Salad
Create your perfect pair. Choose a half sandwich and a half salad.
Beverages
Project Sunrise Coffee
Cold Brew Coffee
Iced Coffee
Decaf Coffee
Fresh Brewed Iced Tea
Hot Chocolate
Milk
Fountain Beverage
100%25 Cold Squeezed Orange Juice
Grapefruit Juice
Apple Juice
Morning Meditation
Kale Tonic
Purple Haze
Kids First
Kids Half Waffle
A half portion of our fluffy Belgian waffle,served with fresh fruit and your choice of baconor sausage.
Kids Bacon & Egg
One cage-free egg cooked any way you like,served with bacon, sourdough toast and freshfruit.
Kids Pancake
One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.
Kids Granola Bowl
Non-fat vanilla Greek yogurt topped with our housemade granola with almonds, bananas, strawberries, blueberries and sprinkled with powdered cinnamon sugar. Served withsourdough toast.
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
Kids Grilled Cheese
Ooey-gooey cheese melted between two pieces of grilled sourdough bread. Served with fresh fruit.
Families, Groups & Groceries
The "Good Morning" Pack (for two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
The "Good Morning" Pack (for four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12.Project Sunrise supports the female farmers in Huila, Columbia.
Loaf of Seed'licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It's great for homemade Avocado Toast!
House-Made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
Photos
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Recent Reviews
The atmosphere is a little loud here, hustling and bustling, but good. The food was great and well portioned. Service was also great as well. Definitely recommend this place for brunch.
October 2025
Ate here with a friend today. I was so satisfied and stuffed after we ate. The menu had so many wonderful sounding options and then the food we ordered was so good. We ordered the Chipotle Hash, the Half Roast Beef and Havarti sandwich, the Honey Pecan Salad, and the pumpkin donut bites. I also ordered a Purple Haze drink. There's an outside patio seating area and an inside area. Our waiter was so attentive and helpful. There are four unisex bathrooms and lots of parking....
October 2025
First time eating here, service was great, they suggested thing from what like, coffee was good and they leave the pot, breakfast was large portions, I couldn't eat it all, overall will definitely be coming back! If you have tried it , you should!
October 2025
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