Super friendly staff! Made me feel like a VIP immediately. Delicious coffee and too many great choices for merch š I'm going to have to snag a T-shirt before we go! But I want pretty much everything they are selling.
Service: 5
Morgan Thoma
The hype around this coffee is trueā¦and the caramel apple butter latte was divine!
Atmosphere: 5
Food: 5
Service: 5
Jon M
One of the best, if not THE best coffee shops in AZ. We've been to alot across the state. You can tell immediately by their focus and effort in their product when coming in, and it comes through in the taste. This will be a for sure stop whenever we're in Sedona.
Atmosphere: 5
Food: 5
Service: 5
Benjamin Garman
If you care about beans and pastry. Go here. Pourovers and cortados, croissants and muffins! High-end chocolates and a great little merch shop.
Atmosphere: 5
Food: 5
Service: 5
Hans Marsman
Great coffee..
Atmosphere: 5
Service: 5
Emilie Davis
If youāre looking for an authentic matcha (unsweetened), this is a place you can find one. šš» These baristas know their stuff. Great service and a yummy matcha! Weāll be back.
Atmosphere: 5
Food: 5
Service: 5
Michael Snooke
This place is great! The coffee and muffins are excellent!
Atmosphere: 5
Food: 5
Service: 5
James W
Oh my gosh! The best espresso coffee in America!! I wish I was in the area longer. Delicious muffins too!! Thank you so much š¤š¤
Erica Curry
I had the seasonal caramel maple latte. It was sweet but not too sweet, just enough to taste the seasonal flavor. There is limited seating but the small shopping center is nice to walk around. I did not have a pastry tho they looked tasty! Plus they had a gluten free pastry option. Good news for those with a gluten allergy!
Atmosphere: 5
Food: 5
Service: 5
Ravi Singh
ā Amazing Coffee Freeform Coffee in Sedona serves some of the best coffee Iāve had anywhere. The quality is top-notchāsmooth, flavorful, and roasted to perfection. Their espresso is bold yet balanced, and the cappuccinos are creamy with just the right microfoam. If youāre a coffee lover, this place is a must.
šæ Ambience & Atmosphere The vibe here is exactly what youād hope for in Sedonaālaid back, artistic, and welcoming. The interior feels modern but still warm, with plenty of natural light and seating that makes it great whether youāre catching up with friends, doing some work, or just enjoying a slow morning.
š¤ Exceptional Service The staff here are genuinely friendly and knowledgeable about coffee. They take the time to explain their brews and make you feel right at home. Itās not just serviceāitās hospitality.
š Location & Experience Set in a beautiful part of Sedona, itās the perfect stop after a hike or a day of exploring. The energy is both calming and inspiring, and it feels like a true community hub.
I came at 11:40a on a Friday. Not super busy, nice atmosphere and extremely friendly baristas. Started with an espresso, which was great! I ended up purchasing a bag of Canyon beans to take back to Dallas with me. After the espresso, I ordered an iced oat milk matcha and an iced oat milk dirty chai. Unfortunately both drinks were subpar. The matcha was ceremonial grade, but was not whisked well, and I there were chunks of matcha in my drink. It was also a little bitter, possibly mixed with water that was too hot. The drink was a little diluted, without much matcha flavor, maybe due to the poor whisking. The dirty chai had good chai flavor, but it felt like the espresso and chai didnāt complement each other as much as they could have, although it mellowed out as the drink melted. If you want espresso, great spot. If you want matcha, maybe try elsewhere in Sedona first.
Atmosphere: 4
Food: 4
Service: 5
George Schoorl
Very helpful and friendly staff. Great help with choosing the right cappuccino.
Atmosphere: 5
Food: 5
Service: 5
Kara McGuire
I had the pleasure of discovering this shop Monday morning and canāt say enough about the experience.
The barista asked my name when ordering, asked how the coffee was after Iād had an opportunity to take a couple sips, then greeted me by name on my way out. While the Americano itself was spectacular, the service was somehow even better.
Iāll not only swing by the shop next time Iām in town, but Iām going to switch my bean subscription over to Freeform so I can enjoy it in the valley.
Truly canāt recommend this spot enough!
Atmosphere: 5
Food: 5
Service: 5
Keiko Masuda
My husband is an avid black coffee drinker, and his morning ritual isn't complete without a cup of organic dark roast. Heās tried countless blends, but he insists that nothing compares to Stargazer Dark Roast House Blend. When I saw how much he loved it, I immediately bought him a bag of the beans as a gift. Itās his strongest recommendation for anyone who loves hot, black coffee.
Staffs are so friendly and kind for us. Sitting chairs & sofas are limited so it's better to take out for coffee.
Super friendly staff! Made me feel like a VIP immediately. Delicious coffee and too many great choices for merch š I'm going to have to snag a T-shirt before we go! But I want pretty much everything they are selling.
Service: 5
The hype around this coffee is trueā¦and the caramel apple butter latte was divine!
Atmosphere: 5
Food: 5
Service: 5
One of the best, if not THE best coffee shops in AZ. We've been to alot across the state. You can tell immediately by their focus and effort in their product when coming in, and it comes through in the taste. This will be a for sure stop whenever we're in Sedona.
Atmosphere: 5
Food: 5
Service: 5
If you care about beans and pastry. Go here. Pourovers and cortados, croissants and muffins! High-end chocolates and a great little merch shop.
Atmosphere: 5
Food: 5
Service: 5
Great coffee..
Atmosphere: 5
Service: 5
If youāre looking for an authentic matcha (unsweetened), this is a place you can find one. šš» These baristas know their stuff. Great service and a yummy matcha! Weāll be back.
Atmosphere: 5
Food: 5
Service: 5
This place is great! The coffee and muffins are excellent!
Atmosphere: 5
Food: 5
Service: 5
Oh my gosh! The best espresso coffee in America!! I wish I was in the area longer. Delicious muffins too!! Thank you so much š¤š¤
I had the seasonal caramel maple latte. It was sweet but not too sweet, just enough to taste the seasonal flavor. There is limited seating but the small shopping center is nice to walk around.
I did not have a pastry tho they looked tasty! Plus they had a gluten free pastry option. Good news for those with a gluten allergy!
Atmosphere: 5
Food: 5
Service: 5
ā Amazing Coffee
Freeform Coffee in Sedona serves some of the best coffee Iāve had anywhere. The quality is top-notchāsmooth, flavorful, and roasted to perfection. Their espresso is bold yet balanced, and the cappuccinos are creamy with just the right microfoam. If youāre a coffee lover, this place is a must.
šæ Ambience & Atmosphere
The vibe here is exactly what youād hope for in Sedonaālaid back, artistic, and welcoming. The interior feels modern but still warm, with plenty of natural light and seating that makes it great whether youāre catching up with friends, doing some work, or just enjoying a slow morning.
š¤ Exceptional Service
The staff here are genuinely friendly and knowledgeable about coffee. They take the time to explain their brews and make you feel right at home. Itās not just serviceāitās hospitality.
š Location & Experience
Set in a beautiful part of Sedona, itās the perfect stop after a hike or a day of exploring. The energy is both calming and inspiring, and it feels like a true community hub.
āØ Overall
Freeform Coffee Sedona nails it across the board: incredible coffee, a beautiful place, and outstanding service. Itās the kind of cafĆ© youāll want to return to every time youāre in town.
Atmosphere: 5
Food: 5
Service: 5
Restaurantji Recommends
I came at 11:40a on a Friday. Not super busy, nice atmosphere and extremely friendly baristas.
Started with an espresso, which was great! I ended up purchasing a bag of Canyon beans to take back to Dallas with me.
After the espresso, I ordered an iced oat milk matcha and an iced oat milk dirty chai.
Unfortunately both drinks were subpar.
The matcha was ceremonial grade, but was not whisked well, and I there were chunks of matcha in my drink. It was also a little bitter, possibly mixed with water that was too hot. The drink was a little diluted, without much matcha flavor, maybe due to the poor whisking.
The dirty chai had good chai flavor, but it felt like the espresso and chai didnāt complement each other as much as they could have, although it mellowed out as the drink melted.
If you want espresso, great spot. If you want matcha, maybe try elsewhere in Sedona first.
Atmosphere: 4
Food: 4
Service: 5
Very helpful and friendly staff. Great help with choosing the right cappuccino.
Atmosphere: 5
Food: 5
Service: 5
I had the pleasure of discovering this shop Monday morning and canāt say enough about the experience.
The barista asked my name when ordering, asked how the coffee was after Iād had an opportunity to take a couple sips, then greeted me by name on my way out. While the Americano itself was spectacular, the service was somehow even better.
Iāll not only swing by the shop next time Iām in town, but Iām going to switch my bean subscription over to Freeform so I can enjoy it in the valley.
Truly canāt recommend this spot enough!
Atmosphere: 5
Food: 5
Service: 5
My husband is an avid black coffee drinker, and his morning ritual isn't complete without a cup of organic dark roast.
Heās tried countless blends, but he insists that nothing compares to Stargazer Dark Roast House Blend.
When I saw how much he loved it, I immediately bought him a bag of the beans as a gift.
Itās his strongest recommendation for anyone who loves hot, black coffee.
Staffs are so friendly and kind for us.
Sitting chairs & sofas are limited so it's better to take out for coffee.
Atmosphere: 5
Food: 4
Service: 5
Best coffee in town!
Atmosphere: 5
Food: 5
Service: 5
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