Bad-Ass Breakfast Burritos Partners with Sodexo to Feed College Students
Bad-Ass Breakfast Burritos (BABB), a brand from Dog Haus, is rolling onto campuses nationwide thanks to a new partnership with food service giant Sodexo.
Starting this fall, students at the University of Cincinnati and Arkansas State University will be the first to try BABB's signature burritos. These portable breakfast items are stuffed with combos like the Bronco (three eggs, bacon, tots, American cheese, avocado, jalapeños, and chipotle aioli) and the Würst (three eggs, breakfast sausage, caramelized onions, American cheese, tots and spicy mayo).
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The two schools are just the beginning. Sodexo, which operates in 45 countries and across all 50 U.S. states, plans to bring BABB to hungry learners on 400 campuses. It's a major move for the burrito brand, which was created by the founders of Dog Haus, known for its burgers, bratwursts, and beer.
"Our goal has always been to make the favorite foods from our childhood and college years taste even better," said Dog Haus co-founder Hagop Giragossian. "Everybody loves our breakfast burritos, which are perfect for breakfast, lunch, dinner and late-night."
For Sodexo, partnering with BABB is all about giving students what they want, when they want it. "We're committed to partnering with brands that offer fresh and exciting food options," said Raz Barnwell, Sodexo's vice president of digital innovation. "We believe Bad-Ass Breakfast Burritos' delicious and portable creations will resonate with the vibrant, active and busy communities we serve nationwide."
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Founded by longtime friends Giragossian, Quasim Riaz and André Vener, Dog Haus first opened in Pasadena, California in 2010. Since then, they've been on a mission to elevate classic childhood and college fare. With BABB, they're bringing that same energy to the most important meal of the day, and now, thanks to Sodexo, they're delivering it directly to students.