Burger King to Renovate 400 Locations in 2025
Burger King plans to remodel about 400 of its U.S. locations in 2025 as part of its ambitious "Reclaim the Flame" strategy to modernize restaurants and boost sales. The makeovers are already paying off. Sales at remodeled locations have increased in the mid-teens, according to Joshua Kobza, CEO of parent company Restaurant Brands International, who shared the results during a May 8 earnings call.
Burger King Breathes Fire with New 'How to Train Your Dragon' Menu
Burger King is transforming its restaurants into dragon lairs starting May 27, with a limited-time menu inspired by Universal Pictures' upcoming live-action "How to Train Your Dragon" film, hitting theaters June 13. The star of this fantastical feast is The Dragon Flame-Grilled Whopper. This quarter-pound burger sits on a red-and-orange marbled bun, colored naturally with paprika and other spices. It comes loaded with American cheese, bacon, tomatoes, lettuce, onions, pickles, ketchup, and mayo for $7.99.
10 Best Value Meals at Fast Food Chains in 2024
As inflation continues to impact wallets, many fast-food chains started a trend of launching value meals to attract budget-conscious diners. We gathered the 10 best affordable options that offer a satisfying meal for a fair price.
Burger King Is to Launch $5 Meal Before McDonald's in The Battle for the Budget Eater
According to an internal memo, Burger King's budget meal will let customers pick one of three sandwiches, plus chicken nuggets, fries, and a drink - all for just five bucks. The chain plans to promote this value meal "for several months," longer than the roughly one-month run planned for McDonald's similar $5 deal. "We are moving full speed ahead to launch our $5 value meal before they do," states the memo from Burger King's U.S. and Canada president Tom Curtis seen by Bloomberg.
Self-Service Kiosks Boosting Fast Food Sales
Major fast-food chains across America are racing to install more digital kiosk ordering stations - and they have a good reason. The self-service kiosks have shown their efficiency in making customers spend more money per order. "People who ordered at kiosks rather than at cashiers spent on average nearly 10% more," Shake Shack CEO Randy Garutti told investors in February. Yum! Brands, parent of Taco Bell, KFC and Pizza Hut, is also prioritizing kiosk expansions. Taco Bell has them in all U.S. stores, while KFC should have kiosks in the "vast majority" of non-China restaurants by end of 2026.
