New Image Brewing Company - Arvada

What used to be a staple of Arvada is now an easy pass with DBC/Mighty Burger just down the block for much cheaper and actual service. Food is decent but over priced, beer is the same as it always was (fantastic) but over priced. Service is worse than it was on Yukon, which I guess I didn't really think was possible... but I had to hunt them down just to order the sandwich. Spent nearly $50 on a solo dinner of 2 beers and 1 sandwich with no sides (but does include a non-disclosed cost of living charge, plus tip) for just 1 person. Kind of speaks for itself, I suppose. Unfortunate, really loved this place back in the day, but I think today was my last time given the many other more affordable options in Olde Town.

Atmosphere: 2

Food: 3

Service: 1

Price is really becoming an issue here. 8 or 9 for a pint was already higher than average for the area, but now it's 9 and 10, and you want $9 for a 12 oz can poured into a glass? Still good beer and food but wow. Still love the burgers but, $16 before you add fries is a lot. Would love to come more but this is getting out of hand, AND you add a service charge that is posted on the digital menu in grayed out lettering that is clearly designed to be easy to miss. Probably only going to be able to come at happy hour now, which is a rare option for a person who works til 4 or 5.

Atmosphere: 4

Food: 4

Service: 4

Cool spot with great service and libations selection. Was a fun kickoff for a fun night strolling the town and hitting bars.

Atmosphere: 5

Service: 5

Love this place! Came here to celebrate two birthdays and got some BOMB ice cream sandwiches! I got the West Coast burger and it was perfect! The spiced cider was the PERFECT fall warm day drink! I also tried a bite of the Arty's Chicken Sandwich and that was also amazing! I love the Arty's sauce for fries - excellent replacement for ranch ;) I visited Denver for a weekend but will make sure to come back next time I am in town!!!

Apologies for the pictures couldn't resist
#iatefirst😜

Atmosphere: 5

Food: 5

Service: 5

Located in Old Town, they are dog friendly outside dining.

Atmosphere: 5

Food: 5

Service: 5

Had the mimi a vegan burger, it was so delicious!! I did try the regular wagyu burger as well, equally delicious!
Service was good, the place had plenty of seating offering some outdoor spots.
Not much to offer in the way of cider, but no deduction of stars for that.

Atmosphere: 4

Food: 5

Service: 4

Guy who sat us and took our drink orders on the evening of 9/17 was insanely rude and uneducated on laws surrounding ID expiration. It was my birthday- thanks! Arrogant about being incorrect, and made no effort to research what he should already know working at a brewery. All but told us to get lost when we told him we didn’t want to stay because of the way he spoke to me. Learn the laws surrounding the industry you work in, and maybe consider being kind(?!) to your customers?! I’ve worked in the service industry for 18 years, and if you were my employee, I would have fired you on the spot. Never coming back.

Atmosphere: 1

Service: 1

From the outside, it’s not exactly inviting. More like a bar in the witness protection program—low profile, easy to miss, not begging you to step inside.

But do, and you’ll find more than the exterior suggests.

The fries are the star—greasy, golden, and plentiful for the price. They showed up with ketchup packets, which felt underwhelming for a basket meant for sharing. We tried the “secret sauce,” didn’t love it, and honestly would’ve rather just had the option for ranch—even at the $0.75 upcharge. If you’re a sauce-loving kind of person, the rations may disappoint. Maybe that’s the trade-off: the fries are such a good deal because the portions go big while the sauces stay small.

Beer prices lean steep—like ballpark steep—and with a 6% cost-of-living fee tacked onto every check, you’d hope for glasses topped with beer, not foam. Still, their move from a back street to the main drag was smart, and the overall vibe benefits from it.

Best advice: time your visit for the busy hours, when the place is fully staffed and the energy is up. That’s when it shifts from “just another bar” to something closer to a community spot.

For the gluten-free crowd: the quiet win is the beer. Every pour is gluten-reduced—less than 20 parts per million. Many GF folks (even some celiacs) can tolerate that, though it’s always best to check with your server and know your limits.

This isn’t a polished package yet, but there’s hope here. The fries alone are worth it, the new location feels like progress, and with a little fine-tuning, this bar could move from hiding in plain sight to standing proudly on Main Street.

Atmosphere: 3

Food: 4

Service: 3

Awful! RAW, uncooked, red burger. We did not rush the order, nothing of the sort. It was even cut in half by kitchen. We were hungry, did not notice until it was half eaten. Yes, the half-eaten burger was comped. Ordered one fry, received fries with both sandwiches but paid for 2 fry orders. And one fry order was sent back with raw burger. No other food was offered to replace. It took 10 minutes it took for staff to discuss internally. Lol, and server blamed US for not seeing the raw burger! No management apology, no cook apology, nothing. The guest who ate the RAW burger was very sick as a result, and still is. DO BETTER. AND GET OUT OF FOOD/SERVICE BUSINESS!

Food: 1

Service: 2

Stopped in September 12, 2020

Atmosphere: 5

Food: 5

Service: 5

Very surprised to find my beer that I bought from the brewery (9/5) was canned on 2/8. Seems like something a brewery of their quality shouldn’t be doing.

Atmosphere: 5

Food: 4

Service: 5

Really like the new location in Olde Town on Wadsworth! Good beer, full bar, full kitchen, wonderful atmosphere, great service. who could ask for more!?!

Atmosphere: 5

Food: 5

Service: 5

Great beer, burgers, and service!

Atmosphere: 5

Food: 5

Service: 5

The beer is almost as good as the sandwiches. Amazing experience. Tried the burgers and The Joey. Incredible sandwiches.

Atmosphere: 5

Food: 5

Service: 5

Disappointed to find that the new location doesn't offer any allergy friendly items other than fallaffal - what a bummer! Miss the old menu at the previous location. Unlikely to visit now.

Food: 1