New Image Brewing Company - Arvada

Not only do I really like their beer, one of the best burgers in the Denver area.

Such a great place to catch up with friends. The outside area is really cute and the staff is superb. Not to mention the quality beer!

New Image was packed on this Wednesday night in June. The rain made the outside seating unavailable. We showed up at 6:30 with 2 adults and 2 kids and there was not a table in sight. Ordered food and beers with the hopes that a table would open up, but as our burgers were ready it was apparent there was no place for us to sit, we were fully prepared to take our food to go and eat it at home. The staff was incredible- they acknowledged they were packed, offered to pack our food up to go, but also offered to find us a table and make sure we were able to enjoy our burgers there. They navigated the insane dining room to find us a table, made sure our food stayed hot in the process, and checked on us to make sure we were having a positive experience. This situation could have easily turned out poorly, but the staff at new image this evening did everything in their power to make this a positive experience.

The burgers are to die for. The Wednesday deal of a burger and beer for $10 is the best in town.

Burger was out of this world. Highly suggest the double wit burger

I was excited to visit the taproom after reading the bit in the Arvada Press about the new burgers from Arty's being served. The burgers and fries were excellent, but from a customer service standpoint, the front of house was pretty rough. Not friendly or attentive. Hopefully just an off day for them.

Set in there for 15min. After being seated, never got service, and we were the only customers in there.

Had such a great first experience here - we will definitely be returning! The beer was great, the food was fantastic, and the service was superb. Cannot name a single thing that was not remarkable during our visit. Would recommend to everyone!

Beers are pretty good but the kitchen needs to pound the burgers before people are trying enjoy themselves. The noise was ridiculous and made us leave early.

Like others, just really bummed they went fancy. Doesn’t make sense to me and would love to come here for a burger and a beer, but not an option anymore. 😔

Love going to NI as they make some of the best Hazy IPAs. The new menu is nice but what is disappointing is the complete removal of a staple brewery burger. They use to offer a great selection of burgers that were awesome and not having at least one or two options still available is very disappointing. Please bring back your burgers…

After reading a bunch of the other reviews it’s once again disappointing that no one from NI has ever replied to any comments (good or bad)

It’s pretty clear that the change in menu was a miss for a local brewery. Listen to your customers and learn to fail fast and correct the mistake and bring the old menu and atmosphere back.

Want a chic restaurant go open one up otherwise this is a brewery first and should look and act like one.

I’m staying clear of this place after 3 years of going there until I see they have corrected this big mistake.

Atmosphere: 2

Food: 3

Service: 4

New concept is a miss (for me). New image was my favorite place to go in old town for the past two years. The new concept might be for some people, but it ain’t for me. It’s no longer a fun place to meet with friends, grab a few beers and a burger. I’m not going to pair a 9% IPA with a locally source butter basted tofu steak. Overall bummer

Atmosphere: 1

Food: 4

Service: 5

We walked by this place a few weeks ago and made a mental note to check back in. I'm glad we did! Great menu, fantastic cocktails, and friendly service. Cute back patio that they extended. Can't wait to go back for dinner.

Atmosphere: 5

Food: 5

Service: 5

Ok, so the brewery is having an identity crisis. Cool. You want to be a swanky restaurant now, go for it. But guess what swanky restaurants do / don’t do. 1) take up 2/3 of the giant tables with staff meal and manager computers. 2) service that was non existent, didn’t tell us about happy hour, didn’t offer us water (or my kids anything), 3) no “wait to be seated” sign so when the hostess is MIA people have some clue of what to do. Will come back and see if they’ve gotten it together another time. As of tonight, it’s a pass.

Atmosphere: 3

Service: 1

Finally got back to New Image to try out their new concept, Table, and it did not disappoint. Absolutely more elevated than the typical brewery restaurant, so don’t go in expecting fries or a burger (just go to Denver Beer co if you want that). Took the recommendation on the burrata and the tofu steak, and it might’ve been the best burrata and tofu I’ve ever had. Will absolutely go back in a few weeks for a birthday dinner since it’s a great combination of brewery and a phenomenal kitchen serving well plated meals

Atmosphere: 5

Food: 5

Service: 5

Let me start by saying while it is expensive, I have no problem paying for great food and great service. If you are going to be a $50+ per person place (one of them was a 3 year old)...here are the things you wouldn't expect to encounter:

-Main dishes (salmon and oxtail) came out cold
-Sitting for 10+ minutes before server greeted us
-Being told they will grab a beer menu upon being seated but “forgot” (isn’t this owned by a brewery?)
-After finally ordering drinks the bartender tried to give them to the table next to us
-Asking for a plastic cup for our sons water but then bringing out his lemonade in a glass (and having to ask for another plastic cup)
-Water glasses sat em
pty for the majority of the time, had to ask for them to be filled

Are any one of these things a deal breaker? No, but when you combine them together it really just hits the mark on what should be a high caliber sit down dinner at a farm to table restaurant.

The burrata was delicious, as it should be for $21.

The $8 kids buttered noodles were also great…but not great when paired with a $6 lemonade.

Table, if you want to be a high end establishment, please do better.

(They were at ~70% capacity on a Saturday night with plenty of staff standing around)

Atmosphere: 3

Food: 2

Service: 1