As a Wellesley native, I grew up on Truly's. It was a staple in my childhood – warm, welcoming, and always buzzing with neighborhood charm. Gary, the previous owner, brought a kind of magic to the place that made it feel like home. So when I recently visited from NYC and took my mom out for a nostalgic trip to Truly's, I was genuinely excited. Sadly, the experience was nothing short of upsetting.
We ordered a kiddie twist and a raspberry mini, and while they accidentally gave us the wrong size for the raspberry, I didn’t mind – honest mistakes happen. But what really rubbed me the wrong way was the treatment my mom received from the new owner, a member of the Marcus family (pictured below - the man in the hat - found online), who rang us up.
After my mom paid and we turned to walk away, he pointedly motioned at the tip screen – as if to shame her for not tipping. Let’s be clear: this is a counter-service ice cream shop, not a sit-down restaurant. Tipping isn’t required, especially when the service is curt and impersonal. His reaction? He made a rude face, muttered something to the cashier next to him, and scoffed – loud enough for us to hear.
I’ve worked in customer service. I understand the grind. But this was flat-out disrespectful – especially towards a loyal local returning to a once-beloved neighborhood spot. As a person of color in a predominantly white town, I couldn’t help but wonder if the treatment we received was about more than just tips.
It’s devastating to see how far Truly's has fallen from its community-centered roots. What was once a friendly, joyful place now feels cold, transactional, and frankly, unwelcoming. This is not the Truly's I grew up loving.
Sudhir Multani
Great choices for ice creams. Truly delicious.
Francis Coogan
W ice creams
BV
Smores ice cream was ok. Other flavors were probably better. Will return next time I’m in the area and update review according.
Lexy R
Came here for the fruity pebbles soft serve and it did not disappoint! Really good flavorful soft serve in very fun flavors.
Molly Campbell Palmer
Truly's is a favorite of our family but also a trusted business partner. I frequently send clients giftcards to brighten their days and they are always received with delight and gratitude. I also recently hosted an event and Truly's catered with ice cream and toppings. The service was above and beyond and the turnout and reception was fabulous! Thank you, Truly's for being such a trusted partner!
Lisa Marquis
Delicious ice cream, generous servings, reasonably priced, very friendly staff. I plan to return to try their many flavors!
Sophia Draxler
BEST ICE CREAM get mint Oreo
Lauren M.
Truly’s is one of our favorite ice cream places, however I am very disappointed with the ice cream cake we ordered. They wrote my name on the board which is visible. I would not have minded if it was on the back of the cake so it was not as visible. I called to speak with them about my concerns while being polite and the only response I got was “I hope you can find a solution to that” as they hung up on me. For the price I expected a little more care.
SK Yeshwin
Best ice cream in the Wellesley- Framingham area. Tried the eggnog flavor and it was top notch. Not to mention that the ice creams are economical as well. Definitely a must try!
Managers JEFF and JAY treat their underage staff TERRIBLY!!! I have heard so many testimonies from former, and current employees at Trulys, in Wellesley MA about how rude, inconsiderate, insensitive, and un-professional Managers JEFF and JAY are towards their younger employees. I once even witnessed manager JEFF belittling, and verbally altercating with two teenage employees in the shop. These managers need to be fired or at the very least demoted. Very disappointing Trulys, do better.
Adnan Saeed
One of the best ice cream places I have been to. The atmosphere is fun, the ice cream is delicious and the price is so fair. The kiddie size is huge, as you can see from the pictures, and it's only $5. The staff working is also nice and patient. Truly's is much better than other popular Boston ice cream places like JP Licks.
TERRIBLE NEW OWNERS - RACIST
As a Wellesley native, I grew up on Truly's. It was a staple in my childhood – warm, welcoming, and always buzzing with neighborhood charm. Gary, the previous owner, brought a kind of magic to the place that made it feel like home. So when I recently visited from NYC and took my mom out for a nostalgic trip to Truly's, I was genuinely excited. Sadly, the experience was nothing short of upsetting.
We ordered a kiddie twist and a raspberry mini, and while they accidentally gave us the wrong size for the raspberry, I didn’t mind – honest mistakes happen. But what really rubbed me the wrong way was the treatment my mom received from the new owner, a member of the Marcus family (pictured below - the man in the hat - found online), who rang us up.
After my mom paid and we turned to walk away, he pointedly motioned at the tip screen – as if to shame her for not tipping. Let’s be clear: this is a counter-service ice cream shop, not a sit-down restaurant. Tipping isn’t required, especially when the service is curt and impersonal. His reaction? He made a rude face, muttered something to the cashier next to him, and scoffed – loud enough for us to hear.
I’ve worked in customer service. I understand the grind. But this was flat-out disrespectful – especially towards a loyal local returning to a once-beloved neighborhood spot. As a person of color in a predominantly white town, I couldn’t help but wonder if the treatment we received was about more than just tips.
It’s devastating to see how far Truly's has fallen from its community-centered roots. What was once a friendly, joyful place now feels cold, transactional, and frankly, unwelcoming. This is not the Truly's I grew up loving.
Great choices for ice creams. Truly delicious.
W ice creams
Smores ice cream was ok. Other flavors were probably better. Will return next time I’m in the area and update review according.
Came here for the fruity pebbles soft serve and it did not disappoint! Really good flavorful soft serve in very fun flavors.
Truly's is a favorite of our family but also a trusted business partner. I frequently send clients giftcards to brighten their days and they are always received with delight and gratitude. I also recently hosted an event and Truly's catered with ice cream and toppings. The service was above and beyond and the turnout and reception was fabulous! Thank you, Truly's for being such a trusted partner!
Delicious ice cream, generous servings, reasonably priced, very friendly staff. I plan to return to try their many flavors!
BEST ICE CREAM get mint Oreo
Truly’s is one of our favorite ice cream places, however I am very disappointed with the ice cream cake we ordered. They wrote my name on the board which is visible. I would not have minded if it was on the back of the cake so it was not as visible. I called to speak with them about my concerns while being polite and the only response I got was “I hope you can find a solution to that” as they hung up on me. For the price I expected a little more care.
Best ice cream in the Wellesley- Framingham area. Tried the eggnog flavor and it was top notch. Not to mention that the ice creams are economical as well. Definitely a must try!
Atmosphere: 4
Food: 5
Service: 5
Restaurantji Recommends
Tasty ice cream and good prices!
Managers JEFF and JAY treat their underage staff TERRIBLY!!! I have heard so many testimonies from former, and current employees at Trulys, in Wellesley MA about how rude, inconsiderate, insensitive, and un-professional Managers JEFF and JAY are towards their younger employees. I once even witnessed manager JEFF belittling, and verbally altercating with two teenage employees in the shop. These managers need to be fired or at the very least demoted. Very disappointing Trulys, do better.
One of the best ice cream places I have been to. The atmosphere is fun, the ice cream is delicious and the price is so fair. The kiddie size is huge, as you can see from the pictures, and it's only $5. The staff working is also nice and patient. Truly's is much better than other popular Boston ice cream places like JP Licks.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Blueberry Chocolate Chips Yogurt
The ice cream is delicious
Atmosphere: 5
Food: 5
Service: 5
Manager was very rude and disrespectful towards me and my children. Won’t be going back there until he is removed!!
Atmosphere: 1
Food: 1
Service: 1
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