These macarons are otherworldly. Loved the texture, the flavor, and the decoration to perfectly match the theme of the event.
Hayley Harmon
My email to Jaime, the owner, after my experience….
Hi Jaime,
Thank you for your prompt email response as a follow up to my phone call with your colleague today – I only wish that your response to my multiple inquiries requesting an invoice for my order was just as prompt. Please use this email as an official record of my order cancellation.
I understand that you pride yourself on communicating with your customers, especially when you go on vacation; however, this was not the case in my personal experience. Love & Flour confirmed my requested cake availability on Wednesday, February 19th. I then confirmed the flavor, pick up time, details less than 48 hours later on Friday, February 21st. I followed up with Love & Flour 5 days later on Wednesday, February 26th via email to confirm the cake– no response. I then called Love & Flour the following day on Thursday, February 27th and was told that the “admin team will get back to me.” I finally called Love & Flour AGAIN today, Monday, March 3rd (12 days after my initial inquiry) to which I was told by your colleague that she does “not have access to admin” and could not provide an invoice/confirmation.
For the record, I was able to inquire about a cake, confirm details, and place an order (with a proper invoice) in a total of 1 hour with another female-owned, small business, cake maker in the area. Unfortunately, when asked by colleagues/peers/friends/family regarding cake makers in New Hampshire, I cannot recommend you and will instead advise that they steer clear due to the lack of communication. I hope that I am not the only (potential) customer that has experienced this; however, when drafting my review, I have actually come across several others with the same complaint. I only wish that I was wise enough to have read Love & Flour’s online reviews prior to my cake inquiry, as this whole situation (emails, calls, etc.) could have been avoided if I just went with my current cake maker.
Thank you, Hayley
Emilia Brown
They make the most delightful desserts that taste heavenly. The attention to detail, decoration skills and flavors are phenomenal. Can't recommend enough!
Jennifer Giardina
I ordered the small (5 inch) Funfetti Oreo cake for my son’s birthday. The cake itself was absolutely delicious as was the exterior Oreo fingertip frosting. We all felt that there was too much of the Oreo buttercream. There was 4 thin layers of the cake filled with thick Oreo buttercream between each layer - which was really an overwhelming amount of buttercream. Every person’s plate had loads of Oreo buttercream left on it after picking through to get the cake. I think this would be much better with 2-3 thicker layers of cake so you get a greater cake to buttercream ratio.
Additionally, the high ratio of buttercream to cake make this tiny cake VERY unstable. This cake was 5 inches in diameter and about a foot tall. At least 50% of that height was buttercream so it was a heavy cake as well. The owner said to leave the cake out at room temperature since we were eating it that day. When we transported the cake to our destination a few hours later, the cake had softened up after being out of the fridge. I held the cake securely on the center console of my car with two hands and watched the cake becoming jiggly as we were driving. Unfortunately as we turned into the driveway of our family’s home the cake just couldn’t handle any more movement and it slid into the side of the box. I used to bake cakes myself so I know how to keep them safe in the car… but there was no stopping this cake. The pictures posted are of my very sad $68 dollar cake that broke apart. As soon as I cut into it started to topple over so I had to have someone hold the cake up while I cut it. This would not have happened if the cake had been designed differently or if I had kept it chilled all day.
Overall I don’t want to give a bad review because the cake itself was delicious and the decor was beautiful. Execution could be improved for smaller cakes making them wider and shorter, or thicker cake layers with less frosting. If I order from here again I’ll likely go with cupcakes to avoid the issues I experienced.
Danielle Nichols
I originally reached out to Love and Flour on 1/9/25 for a custom cake and other desserts for my March 1st baby shower. After a generic response asking for inspiration photos, I sent them what I was looking for with no response. I followed up on 1/21/25. I did not get a response back until 2/5/21 (almost a month after my initial inquiry). After seeing all the fancy instagram posts, I decided I was still interested in a quote and asked them to please send it to me. They did, and I immediately responded with some questions and revisions. Again, no response, so I followed up on 2/10/25, 5 days later. Went two more days with no response so I called on 2/12/25. I asked if someone could respond to my email because my baby shower was two and a half weeks away. They told me my date was held and I would get a response with a quote within a week (!!!) meaning I wouldn't even know the cost of what I needed until a week and a half before my shower. At that point, I was so discouraged and disappointed that I went somewhere else and LUCKILY someone else was able to accommodate me so last minute. It took over 5 weeks from my initial website inquiry to receive any sort of pricing. The communication is horrible and I truly don't understand how they can operate that way.
Here's an edit since I cannot respond to the owners response:
I did get an estimate on 2/5 - as I stated. I replied the same day asking for revisions, which I never received. This is why I called on 2/12 and was told I would have to wait another week for an updated estimate. As a fellow business owner, I know how unacceptable that is, especially in the given time frame.
There were only deposit emails sent after this. My email asking for revisions with other questions went unanswered. There were no follow up emails as the owner has stated. If there were, I would have happily responded with my feedback.
Sarah Ring
We had a very disappointing experience with Love and Flour and sadly would not recommend them, especially for anyone relying on them for a special event.
We originally ordered a sample wedding cake box, which we never received. After reaching out, they sent a replacement, but the cakes tasted pre-frozen and lacked the freshness we expected. Despite this, we decided to give them the benefit of the doubt (since it was sent via snail mail) and requested a quote for our wedding cake. They initially responded, asking for inspiration images and assuring us they would follow up with a detailed quote within the week.
However, after multiple follow-ups via email and phone, we never received a response. The complete lack of communication and professionalism was frustrating. Needless to say, we are not moving forward with them. If you’re looking for a bakery that values its customers and follows through on commitments, I’d suggest looking elsewhere.
Mira pasquale
Feeling very disappointed as I have come here twice in the past two years from out of town and it has been closed both times. This is not listed as closed on Google or any social media. The only indication is a note on the door that says they are closed. I’m sure the baked goods are delicious but this has been a waste of my time.
Isaura Pettis
Love&Flour made our wedding cake. We chose strawberry and cream for the flavor. It was absolutely delicious and the presentation was beautiful! Our guests thoroughly enjoy the cake. We couldn't have picked a better bakery.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake
Michaela Klofac
Amazing desserts, couldn't have gotten better cupcakes anywhere else.
Atmosphere: 5
Food: 5
Service: 5
Maggie Howe
Incredibly happy that I stumbled upon this bakery to grab cupcakes for a birthday. They were a hit and extremely delicious!
Dietary restrictions: Had gluten free cupcakes as well!
Love&Flour made our wedding cake. We chose strawberry and cream for the flavor. It was absolutely delicious and the presentation was beautiful! Our guests thoroughly enjoy the cake. We couldn't have picked a better bakery.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake
Janelle Bloom
Love & Flour was the first vendor I chose after I selected my venue- I have been following L&F for a few years now and knew that when I got engaged, I wanted them at my wedding. The entire process was seamless- from the booking all the way until the day of. Jaime and her team was responsive, creative and flexible; they helped bring my vision to life which was a dessert bar and small cutting cake. They worked with us on color palette, flavors and types of desserts. I cannot recommend them enough for any event that you have- a birthday, shower, wedding or just to enjoy. The dessert bar was such a hit and it was one of the best decisions we made at our wedding. 10/10 strongly recommend!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake, French Macaron
Mariam Yak
Thank you for the beautiful and delicious custom carrot cake! This bakery captured the inspiration picture EXACTLY how I wanted and the cake itself tasted so good. I had an easy ordering and pickup experience in Salem as well.
Atmosphere: 5
Food: 5
Service: 5
Stephanie Geib
Love & Flour did my cupcakes for my wedding a few weeks ago, not only was the cake delicious, but their team was so great to work with. When I initially filled out the order form I bought like over 300 which was insane, and they were so good about having meetings leading up to the event and making sure all the info was correct. All of the decorations were so beautiful. We probably could have used 300 because the guests raved about them so much. Especially the Funfetti with Dunkaroos filling! So millennial so trendy. THANKS LOVE & FLOUR!
Food: 5
Meghan Sheehan
Bri was amazing to work with! She completely took my vision to life for my daughter’s first birthday. She even made the cutest smash cake for our baby girl. Of course the cakes looked beautiful but they also were so delicious! Highly recommend.
These macarons are otherworldly. Loved the texture, the flavor, and the decoration to perfectly match the theme of the event.
My email to Jaime, the owner, after my experience….
Hi Jaime,
Thank you for your prompt email response as a follow up to my phone call with your colleague today – I only wish that your response to my multiple inquiries requesting an invoice for my order was just as prompt. Please use this email as an official record of my order cancellation.
I understand that you pride yourself on communicating with your customers, especially when you go on vacation; however, this was not the case in my personal experience. Love & Flour confirmed my requested cake availability on Wednesday, February 19th. I then confirmed the flavor, pick up time, details less than 48 hours later on Friday, February 21st. I followed up with Love & Flour 5 days later on Wednesday, February 26th via email to confirm the cake– no response. I then called Love & Flour the following day on Thursday, February 27th and was told that the “admin team will get back to me.” I finally called Love & Flour AGAIN today, Monday, March 3rd (12 days after my initial inquiry) to which I was told by your colleague that she does “not have access to admin” and could not provide an invoice/confirmation.
For the record, I was able to inquire about a cake, confirm details, and place an order (with a proper invoice) in a total of 1 hour with another female-owned, small business, cake maker in the area. Unfortunately, when asked by colleagues/peers/friends/family regarding cake makers in New Hampshire, I cannot recommend you and will instead advise that they steer clear due to the lack of communication. I hope that I am not the only (potential) customer that has experienced this; however, when drafting my review, I have actually come across several others with the same complaint. I only wish that I was wise enough to have read Love & Flour’s online reviews prior to my cake inquiry, as this whole situation (emails, calls, etc.) could have been avoided if I just went with my current cake maker.
Thank you,
Hayley
They make the most delightful desserts that taste heavenly. The attention to detail, decoration skills and flavors are phenomenal. Can't recommend enough!
I ordered the small (5 inch) Funfetti Oreo cake for my son’s birthday. The cake itself was absolutely delicious as was the exterior Oreo fingertip frosting. We all felt that there was too much of the Oreo buttercream. There was 4 thin layers of the cake filled with thick Oreo buttercream between each layer - which was really an overwhelming amount of buttercream. Every person’s plate had loads of Oreo buttercream left on it after picking through to get the cake. I think this would be much better with 2-3 thicker layers of cake so you get a greater cake to buttercream ratio.
Additionally, the high ratio of buttercream to cake make this tiny cake VERY unstable. This cake was 5 inches in diameter and about a foot tall. At least 50% of that height was buttercream so it was a heavy cake as well. The owner said to leave the cake out at room temperature since we were eating it that day. When we transported the cake to our destination a few hours later, the cake had softened up after being out of the fridge. I held the cake securely on the center console of my car with two hands and watched the cake becoming jiggly as we were driving. Unfortunately as we turned into the driveway of our family’s home the cake just couldn’t handle any more movement and it slid into the side of the box. I used to bake cakes myself so I know how to keep them safe in the car… but there was no stopping this cake. The pictures posted are of my very sad $68 dollar cake that broke apart. As soon as I cut into it started to topple over so I had to have someone hold the cake up while I cut it. This would not have happened if the cake had been designed differently or if I had kept it chilled all day.
Overall I don’t want to give a bad review because the cake itself was delicious and the decor was beautiful. Execution could be improved for smaller cakes making them wider and shorter, or thicker cake layers with less frosting. If I order from here again I’ll likely go with cupcakes to avoid the issues I experienced.
I originally reached out to Love and Flour on 1/9/25 for a custom cake and other desserts for my March 1st baby shower. After a generic response asking for inspiration photos, I sent them what I was looking for with no response. I followed up on 1/21/25. I did not get a response back until 2/5/21 (almost a month after my initial inquiry). After seeing all the fancy instagram posts, I decided I was still interested in a quote and asked them to please send it to me. They did, and I immediately responded with some questions and revisions. Again, no response, so I followed up on 2/10/25, 5 days later. Went two more days with no response so I called on 2/12/25. I asked if someone could respond to my email because my baby shower was two and a half weeks away. They told me my date was held and I would get a response with a quote within a week (!!!) meaning I wouldn't even know the cost of what I needed until a week and a half before my shower. At that point, I was so discouraged and disappointed that I went somewhere else and LUCKILY someone else was able to accommodate me so last minute. It took over 5 weeks from my initial website inquiry to receive any sort of pricing. The communication is horrible and I truly don't understand how they can operate that way.
Here's an edit since I cannot respond to the owners response:
I did get an estimate on 2/5 - as I stated. I replied the same day asking for revisions, which I never received. This is why I called on 2/12 and was told I would have to wait another week for an updated estimate. As a fellow business owner, I know how unacceptable that is, especially in the given time frame.
There were only deposit emails sent after this. My email asking for revisions with other questions went unanswered. There were no follow up emails as the owner has stated. If there were, I would have happily responded with my feedback.
We had a very disappointing experience with Love and Flour and sadly would not recommend them, especially for anyone relying on them for a special event.
We originally ordered a sample wedding cake box, which we never received. After reaching out, they sent a replacement, but the cakes tasted pre-frozen and lacked the freshness we expected. Despite this, we decided to give them the benefit of the doubt (since it was sent via snail mail) and requested a quote for our wedding cake. They initially responded, asking for inspiration images and assuring us they would follow up with a detailed quote within the week.
However, after multiple follow-ups via email and phone, we never received a response. The complete lack of communication and professionalism was frustrating. Needless to say, we are not moving forward with them. If you’re looking for a bakery that values its customers and follows through on commitments, I’d suggest looking elsewhere.
Feeling very disappointed as I have come here twice in the past two years from out of town and it has been closed both times. This is not listed as closed on Google or any social media. The only indication is a note on the door that says they are closed. I’m sure the baked goods are delicious but this has been a waste of my time.
Love&Flour made our wedding cake. We chose strawberry and cream for the flavor. It was absolutely delicious and the presentation was beautiful! Our guests thoroughly enjoy the cake. We couldn't have picked a better bakery.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake
Amazing desserts, couldn't have gotten better cupcakes anywhere else.
Atmosphere: 5
Food: 5
Service: 5
Incredibly happy that I stumbled upon this bakery to grab cupcakes for a birthday. They were a hit and extremely delicious!
Dietary restrictions: Had gluten free cupcakes as well!
Atmosphere: 5
Food: 5
Service: 5
Restaurantji Recommends
Love&Flour made our wedding cake. We chose strawberry and cream for the flavor. It was absolutely delicious and the presentation was beautiful! Our guests thoroughly enjoy the cake. We couldn't have picked a better bakery.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake
Love & Flour was the first vendor I chose after I selected my venue- I have been following L&F for a few years now and knew that when I got engaged, I wanted them at my wedding. The entire process was seamless- from the booking all the way until the day of. Jaime and her team was responsive, creative and flexible; they helped bring my vision to life which was a dessert bar and small cutting cake. They worked with us on color palette, flavors and types of desserts. I cannot recommend them enough for any event that you have- a birthday, shower, wedding or just to enjoy. The dessert bar was such a hit and it was one of the best decisions we made at our wedding. 10/10 strongly recommend!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake, French Macaron
Thank you for the beautiful and delicious custom carrot cake! This bakery captured the inspiration picture EXACTLY how I wanted and the cake itself tasted so good. I had an easy ordering and pickup experience in Salem as well.
Atmosphere: 5
Food: 5
Service: 5
Love & Flour did my cupcakes for my wedding a few weeks ago, not only was the cake delicious, but their team was so great to work with. When I initially filled out the order form I bought like over 300 which was insane, and they were so good about having meetings leading up to the event and making sure all the info was correct. All of the decorations were so beautiful. We probably could have used 300 because the guests raved about them so much. Especially the Funfetti with Dunkaroos filling! So millennial so trendy. THANKS LOVE & FLOUR!
Food: 5
Bri was amazing to work with! She completely took my vision to life for my daughter’s first birthday. She even made the cutest smash cake for our baby girl. Of course the cakes looked beautiful but they also were so delicious! Highly recommend.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Birthday Cake
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