Rita's Italian Ice & Frozen Custard

1359 Prince Rodgers Ave, Bridgewater
(908) 707-9090

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Italian Ice
Custard

Menu

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & Reese's Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.
Peanut Butter Mudslide Concrete
Vanilla Custard blended with Reese's Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with Oreo Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
Oreo Cookies n' Cream Milkshake
Vanilla Custard blended with Oreo Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Bottled Water

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Recent Reviews

This Rita's offers the basic ice and frozen custard flavors. Service is good. MY rating we would have been higher if more flavors for both ice and custards were more available.
October 2025
?. A nice treat but definitely over priced, but what isn’t these days. Would not be affordable for a family unless everyone shared one treat. But then again maybe that’s how we should have dessert!
July 2024
One of the better Rita’s locations in the area. It’s across the street from a youth sports complex so during baseball/softball season it gets very busy on game night. Just a heads up for timing ?
July 2024

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Rita's Italian Ice & Frozen Custard

1359 Prince Rodgers Ave, Bridgewater, NJ 08807
(908) 707-9090