Rita's Italian Ice & Frozen Custard

76C NJ-35, Eatontown
(732) 460-0075

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Italian Ice

Featured items
Create Your Own Concrete
Custard blended with tasty Toppings
Frozen Custard Pint
Award-winning frozen custard
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.

Italian Ice
Italian Ice
Made fresh daily

Frozen Custard
Frozen Custard
Cool, creamy & delicious
Unicorn Cup - Limited Time Offer
Any Frozen Custard flavor topped with Unicorn Glitter
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Layers of Italian Ice and Custard

Concrete & Blendini®
Create Your Own Concrete
Custard blended with tasty Toppings
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Candy Quake Concrete - Limited Time Offer
Chocolate/Vanilla Twist Custard mixed with REESE's Peanut Butter Cups and M&M Minis
REESE'S Peanut Butter and Jelly Concrete - Limited Time Offer
Vanilla Custard mixed with REESE's Peanut Butter Sauce and Strawberry Topping

Shakes
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.
Bottled Water

Photos

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Photo credit: google
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Photo credit: google
+47 photos
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Recent Reviews

Great Italian ice, only issue I have with it is price- though in reality it’s not too bad, it just feels wrong spending more than a few dollars on Italian ice

Dietary restrictions: Kosher
June 2024
Service was great and was able to give us what we asked but what lacked was the communication because as I was ordering he didn’t even bothered asking for what size we wanted though it’s his job to do so, but overall he gaved us a small and though I wanted a large I didn’t even bothered to ask since I was already unsatisfied.
March 2024
So disappointed.. I ordered a Reese's Dream Concrete, paid $7, I should say wasted $7. What I received was a cup of chocolate custard ice cream w a spoonful of reeces pb cups. It was in a very small cup, its supposed to have fudge, this had no fudge in it at all, when I asked about the fudge, the person said verbatim "oh u wanted the fudge too" I never said not include it, then he literally squirted chocolate syrup on top, handed it back and that was it. I dont...
April 2022

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Rita's Italian Ice & Frozen Custard

76C NJ-35, Eatontown, NJ 07724
(732) 460-0075