1st-line Equipment, LLC

265 Willow Brook Rd UNIT 6, Freehold
(732) 298-6268

Recent Reviews

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JOHN KAYE

This company and owner are extremely knowledgeable and the most honest and caring individuals Ive come across in a long time..
Joe the owner step by step ran me thru the whole process of my purchase..
Sincere thanks
John Kaye

Anja K

Very knowledgeable people, great service
Thank u!!

Scott J Carpenter

Always great service! Extremely thorough with repairs and making sure a machine doesn’t leave without being in perfect condition. Thanks again!

A.M. D.

Repairs on our 5-year-old espresso machine completed way sooner than expected. Jim and his team are always a pleasure to deal with. Looking forward to enjoying our espresso each morning again!

Y P

Bought several espresso machines and grinders and love Java Jim’s no nonsense attitude, passion and knowledge. Great service after the sale.

Gyula Engel

Excellent customer service, Jim and the team are on it , week day or weekend they respond to your emails and offer help.
I am very happy that I chose their team , very knowledgeable you can tell they have a lot of experience.

Thank you guys!

Gerald Pantaleo

Great local retailer! My order was originally shipped and arrived shortly after order. After 2 years of regular use I ran into some issues with the pump running continually. 1st line helped over email and when it became clear the issue was harder to diagnose was able to drop the machine off to be repair. The discovered the issue quickly and I have not had any problems since!

pinoboy773

Perfect experience! Best price on a new Ceado e37s grinder. It shipped the day after placing the order. Arrived in great packaging. I will visit here first for future needs. THANK YOU!

Jonathan G

I rarely leave reviews and am a discerning customer.

Twenty years ago, I purchased a Bezzera machine from 1st-line and the customer experience left a very favorable impression: an extremely knowledgeable and helpful small business that was very responsive and willing to spend time helping me through purchase and whenever issues arose thereafter.

Fast forward 20 years: last month I reached out to Jim to discuss a new dual boiler machine and quickly surmised that nothing about 1st-line’s customer-facing approach has changed. This is one of the extremely rare companies that truly exemplifies outstanding customer service, takes pride in satisfying its customers and has deep knowledge to impart. When you call 1st-line, a human answers the phone and helps to serve you. No fancy technology or apps, just good old fashioned customer service and a wealth of product insight (including on YouTube and on their website).

I’ve found it increasingly unusual these days to be able to speak with a business owner who has the patience and genuine interest to address a customer’s needs. Not so with 1st-line. Jim guided me through my recent purchase and helped me overcome a couple of (normal) hiccups with my new machine. This included communicating with me outside of normal business hours and replying extremely swiftly on email. 1st-line had tested my machine before shipping it long distance in a very well packaged pallet box.

Higher end espresso machines develop personalities of their own, so consider whether your espresso machine vendor will be there to hold your hand post-purchase and treat you as well as they did pre-purchase. With 1st-line, feels like I’m part of the family. Highly recommended.

She’ll A

Parts seems not original. They break easily after 1 use and that’s why they have a small note in the website for NO WARRANTY NO REFUND. Think twice if you want to use their service !

Danny Ferrazzano

As a small business owner, I couldn’t be happier with not only the purchase of my Bezzera Crema but also the customer service I have received throughout the ordering process.

One of my main reasons for doing business with 1st Line is that i felt confident in their continued support. It’s reassuring to know a business is passionate about what they are selling, knowledgeable, stand by their product and able to provide value beyond that of just making a sale. If I ever need to ask a question, advice, a repair or support it’s just a phone call or email away.

The espresso maker was bench tested prior to shipment to ensure it worked properly and delivery was quick. Pictures do this machine no justice, it looks and feels even better in person. I look forward to many years of service from this machine and lots of espresso based drinks made.

Nick Sypniewski

I needed a new espresso machine FAST and 1st-Line delivered! Not only did I call them in the morning and get immediate updates on if they had what I wanted in stock, I was also able to pick it up the same day and they even stuck around for a few extra minutes to accomodate the time that I arrived after work. Really pleased to have a Lelit dealer in the area that I am able to drive to if needed. I will be using them for annual servicing of my machine. Thanks!

David Chelimsky

I bought my Lelit Elizabeth from 1st-line a few years back and have had only good experiences with them. Since the initial purchase, they've always responded to queries within a day or so. Most recently, I emailed them asking how I could get a firmware update and how to address a problem with the steam wand, thinking I'd have to send it in for repair. With a few emails back and forth, they discovered I already had the most recent firmware and showed me how to get the function I thought I was missing, and then they helped me to identify the problem with the steam wand and are sending me the part so I don't have to send the machine in for repair, a considerable savings to me in terms of time and money. Thanks 1st-line!

Jason Chitty

This is a garbage business, with arrogant and rude owner. Horrible customer service and abusive (and possibly even illegal) terms of sale & service, which is a common theme if you read through the reviews. Take your business somewhere else. To be fair to the owner if you interact with him, he doesn't even pretend to care to earn your business.Edit: yeah you are right, because it is impossible to drive from Canada to New Jersey! Hahaha. Of course no business was done, because I refuse to do business with people like you. Fake is your business and your facade, grumpy old man!

B S

Customer service does not exist, they don't even respond to your emails

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