Rita's Italian Ice & Frozen Custard

2535 County Rd 516, Old Bridge
(732) 679-1700

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Customers' Favorites

Vanilla Custard
Swedish Fish
Italian Ice

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Unicorn Cup - Limited Time Only!
Any Frozen Custard flavor topped with Unicorn Glitter

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!

Concrete & Blendini®
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme

Shakes
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.
Frozen Custard Pint
Award-winning frozen custard

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

Photos

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Photo credit: google
Photo credit: google
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Photo credit: google
+58 photos
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Recent Reviews

Rita’s is a charming little walk-up spot nestled at the front of a strip mall, easy to find with plenty of convenient parking. On a warm day, it’s the perfect place to cool off. We stopped by during their free Italian ice promotion and tried the dragon fruit flavor. I was genuinely surprised by how refreshing and flavorful it was, especially for a sugar-free option. It had a vibrant, tropical taste that felt like a mini escape in a cup.
I also sampled the orange flavor,...
April 2025
Always freshly made items however they should have more sugar free options for those with dietary needs such as myself. I called 3 in the local area and each had 1 single option, which happened to be all the same option.
May 2021
WOW! Absolutely phenomenal service! The staff do everything they can to help out and are extremely friendly. The ice is always fresh and the custard is ????. My favorite is the chocolate custard and the ice is super refreshing. I highly recommend this Ritas and suggest visiting if you’re in the area
September 2020

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Rita's Italian Ice & Frozen Custard

2535 County Rd 516, Old Bridge, NJ 08857
(732) 679-1700