Rita's Italian Ice & Frozen Custard

111 Terrill Rd, Plainfield
(908) 322-3314

Recent Reviews Order Online

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Unicorn Gelati - Limited Time Only!
Any Italian Ice, any Frozen Custard flavor and Unicorn Glitter
SOUR PATCH KIDS® Watermelon Gelati - Limited Time Only!
SOUR PATCH KIDS® Watermelon Ice layered with Vanilla Custard and a Watermelon Duster
NERDS® Grape Gelati - Limited Time Only!
NERDS® Grape Ice layered with Vanilla Custard and topped with Baby Nerds
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.
Pumpkin Toffee Concrete - Limited Time Only!
Vanilla Frozen Custard blended with Almond Toffee Crunch and Pumpkin Crème
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Kool-Aid® Tropical Punch Ice Blender - Limited Time Only!
Kool-Aid® Tropical Punch Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
3 Quart Bundle
Three Quarts of Italian Ice BUY 3 GET 1. COMMENT 4TH FLAVOR IN COMMENT BOX
4 Quart Bundle
Four Quarts of Italian Ice. BUY 4 GET 1. COMMENT 5TH FLAVOR IN COMMENT BOX.
Frozen Custard Pint
Award-winning frozen custard

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

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Recent Reviews

Introduced to Rita's in Texas 15yrs ago. Since then I've traveled across town and across country to get this guilty pleasure. Italian ice mango or passion fruit with custard turns me into a toddler 😋
September 2025
I just came to this location and l Love what they offer. I never know what I want hehe but I love how they have promos all over to help me decide. I was greeted and NOT rushed. The girl who served me offered me samples when I couldn't figure out which flavor I wanted. Final decision. Tropical Daquiri with Mango. I also sampled the toasted marshmelllow and Cake batter custard deeeeeeeelishhhh. Bravo to this location, Bravo
June 2025
I love this place! The staff is super nice! Surprised to see people people call the manager cold . Every time I come we always have a mini convo about any and everything. Ice was super creamy . I love the coconut.
June 2023

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Rita's Italian Ice & Frozen Custard

111 Terrill Rd, Plainfield, NJ 07062
(908) 322-3314