The Willow's Wisp
82 Market St, Salem
(856) 294-6522
Recent Reviews
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I was referred to Willows Wisp bakery by a friend of mine to bake my daughter’s wedding cake. I was in a panic because I waited too long to order this cake but Ashley provided a very calm and positive assurance that she had it covered! I sent her a picture of the cake my daughter requested and she came through for us. Not only was the cake exactly what we wanted but this cake was exquisite. Everyone LOVED this cake. I was asked over and over who we ordered the cake from. If you are looking for baked goods please do yourself a favor and call Willows Wisp….you will not be disappointed!!
My first time in the bakery after driving by multiple times a week. Really nice people and super helpful. I trIed their croissants, their chocolate crumb cake, their Raspberry crumb cake and their cold brew. All were really good and I will definitely be going back to try more of their food. The only issue I have is they are only open until 4pm which is good for stopping in on your way to work, but I would love to be able to pick stuff up on my way home.
Atmosphere: 5
Food: 5
Service: 5
One of the hidden gems of south jersey. It is reasonable priced. The pumpkin Danish and blueberry muffins are musts.
Food: 5
Service: 5
This place is out of a story book... the best part being the lovely people. You can't fake that kind of awesome. One of our new favorite places in Salem, thank you.
Atmosphere: 5
Food: 5
Service: 5
This is the greatest hidden gem in Salem! The pastries are out of this world! They the crumb cake! Or the blueberry cinnamon muffin! Or, order a strawberry shortcake! This is a masterpiece, and all agreed the best we’ve ever had!
Atmosphere: 5
Food: 5
Service: 5
The best bakery in South Jersey. Period. Ashley has PLENTY of experience with baking and her cookies and cakes are excellent. My recommendation is her Apple Cider Donuts, as I find them personally to be the most moist Apple Cider Donuts I've ever tasted. They're not dry, as other donuts like this usually are, and they also are not too sweet.
I also love the sweet tea! And best finally: everything is incredibly affordable! The store front is quaint and inviting, well put together. The exterior absolutely compliments the interior.
I say The Willow's Wisp is an excellent place to go and grab a treat or two...or five...while on the way to Cape May!
Mike
This cute and whimsical cafe is truly a hidden gem of Salem County. I had no idea this place existed until I stumbled upon it on the street. I got their spinach feta pastry and their southern charm cold brew. Delicious. My sibling got their crumb cake as well. Also, delicious. The atmosphere inside was welcoming and cozy. Prices were also very reasonable, a giant cold brew was 4$ (at the time of my review) unlike most coffee places similar to this one. They sold other local goods like honey, homemade jam, handmade ceramic mugs. They also sold cute little stickers.
Atmosphere: 5
Food: 5
Service: 5
Ordered a 6 inch cake to be ready in 2 days and it turned out incredible! The cake was delicious and gorgeous which is exactly what I asked for and similar to the reference picture I gave. Definitely want to go back and try some of their other baked goods. Cute shop.
Atmosphere: 5
Food: 5
Service: 5
From the moment that I walked in the door, I felt like long lost family being welcomed. The smell of fresh baked goods was amazing. The coffee was strong and hot and the croissants were on point. Can't wait to come back again soon!.
Atmosphere: 5
Food: 5
Service: 5
I grabbed a box of cookies and crumb cake on my way to work and it was SO GOOD! the portions were ginormous and the cookie had just the perfect amount of crisp on the edge and chewy bite to the middle. Will definitely go back!
Restaurantji Recommends
Such a delightful bakery! Their cupcakes are flavorful, fluffy, and delicious. What made my day was the size of their croissants which are large! So many others make them too small, but not here. We can’t wait to try a cake next time!
Atmosphere: 5
Food: 5
Service: 5
This place is incredible and everything that I have tried from here has been absolutely delicious! The Chai Coffee Cake and chocolate brownie are two of the best desserts I've ever had the cake they made for our baby shower was the best cake I've ever had, full stop.
Atmosphere: 5
Food: 5
Service: 5
A hugh thank you to the ladies at willow wisp they did the cup cakes and cake for my husband's 70th birthday and everything was awesome. I would recommend them for all bakery needs. Thank you ladies 😀😃
Atmosphere: 5
Food: 5
Service: 5
I always look forward to stopping in to try something new from the variety of pastries to the homemade bread. Everything is absolutely delicious! You're always welcomed with warm smiles, wonderful service and their expertise which shows in every bite you take. Highly recommend stopping in you won't be disappointed.
Absolutely delish and beautiful birthday cake!
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