Rita's Italian Ice & Frozen Custard

1901 Park Ave, South Plainfield
(908) 755-7765

Recent Reviews Order Online

Customers' Favorites

Chocolate Ice Cream
Cherry Italian Ice
Ice Cream Cone

Italian Ice
Italian Ice
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious.
Hand Scooped Frozen Custard
Hand-Scooped Frozen Custard
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Hot Caramel & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Create Your Own Hand-Scooped Custard Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Layers of Italian Ice and Frozen Custard

Concrete & Blendini®
REESE'S Peanut Butter Mudslide
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Cookie & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian Ice & toppings.

Shakes
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge.
Specialty Milkshakes
Made with rich & creamy Frozen Custard.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard.

Frozen Coffee
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee

Freezer Fillers
4 Quart Bundle
Four Quarts of Italian Ice
3 Quart Bundle
Three Quarts of Italian Ice
Frozen Custard Pints
Freshly packed frozen custard.
Hand-Scooped Custard Pint
Hand-Scooped Frozen Custard
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches

Complete the Treat
Classic Soft Pretzel
A delicious salty snack that goes great with Italian Ice.
Bavarian Pretzel Stick
A delicious salty snack that goes great with Italian Ice.
Philly-Style Soft Pretzel
A delicious salty snack that goes great with Italian Ice.
King Size Super Pretzel
A delicious salty snack that goes great with Italian Ice.
3 Pretzel Bundle
A bundle of 3 delicious salty snacks that go great with Italian Ice.
3 Pretzel Bundle
A bundle of 3 delicious salty snacks that go great with Italian Ice.
3 Pretzel Bundle
A bundle of 3 delicious salty snacks that go great with Italian Ice.
Cheese Pretzel
A delicious cheesy and salty snack that goes great with Italian Ice.
Toppings on the Side
Add toppings on the side to any treat.
Bottled Water

Photos

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Recent Reviews

I love the flavors pina colorda & pineapple. They always call me when they have these flavors. Rita’s on Park Ave in South Plainfield is great. Stop by sometime and see for yourself.
July 2025
I’m giving 5 stars although I did not like what I saw tonight. I was in line with my kids and this man with his wife and kid were at a window. The man was yelling at the employee and from the beginning he had a very nasty attitude. Even if something was wrong he had no right to scream at this young girl who was trying to help him. Never in the years i’ve come to this rita’s have I seen someone act this way especially with the amazing workers they have. Props to the other...
July 2023
I’m giving 5 stars although I did not like what I saw tonight. I was in line with my kids and this man with his wife and kid were at a window. The man was yelling at the employee and from the beginning he had a very nasty attitude. Even if something was wrong he had no right to scream at this young girl who was trying to help him. Never in the years i’ve come to this rita’s have I seen someone act this way especially with the amazing workers they have. Props to the other...
July 2023

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Rita's Italian Ice & Frozen Custard

1901 Park Ave, South Plainfield, NJ 07080
(908) 755-7765