Rita's Italian Ice & Frozen Custard

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Great place!

We love them here at Rita’s they’re so nice the stores supervisor Naven is great

Fantastic service and amazing flavors. Always a pleasure to be there and to have a chance to chat with the owner. If new to the area MUST TRY!!!!

Love this location of Rita’s been coming here for around 3 years under new ownership and its gotten better! it’s clean and now you can enter the store, owner is super friendly and nice. So many new flavors as well!

I can’t say enough great things about the new and improved Rita’s in Willingboro! Ever since the new ownership took over last year, this place has seriously stepped up its game. They've added a ton of new custard and Italian ice flavors, which makes every visit exciting because there's always something new to try. You can tell they really care about quality and keeping things fresh.
The staff is one of the friendliest teams around—always smiling, helpful, and efficient. Honestly, their customer service has always been solid, even under the previous ownership, but now it's somehow even better! The vibe is just super positive.
And a huge shoutout to the new owners for finally reopening the inside of the store! The old owners made excuse after excuse for not reopening post-COVID, but these guys made it happen, and it’s made a big difference. The lines can get long during peak hours (because everyone knows this is the go-to spot), but they move quickly and the wait is absolutely worth it.
If you’re anywhere near Willingboro, do yourself a favor and check this place out. It’s hands down the best Rita’s around!

It just hasn’t tasted the same since the new ownership. The water ice is literally watered down. Super disappointed. My first time not liking a Rita’s…..

Took my grandsons today. The young man behind the counter, did an awesome job. He was quite friendly an helpful. Thank you so much. Our new store❤️

I love this place. The new owners are doing awesome job! They extended the seasonal hours, which I love ❤️
The food is amazing

Dietary restrictions: They have sugar-free items

Parking: It's located on the corner of the building so there's plenty of spots

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Mango and Guava Passion Ices, Vanilla Custard, Italian Ice, Mango, Custard, Strawberry, Create Your Own Blendini, Water Ice Sizes

Awesome place

Atmosphere: 5

Food: 5

Service: 5

We’ve been going to this Rita’s a lot and they’re pretty solid. The line can be pretty long sometimes but they keep it moving really quick. The staff is always super friendly and this location has way more flavors than the other Rita’s nearby. Definitely worth a visit if you’re in the area!

Great staff and customer service. Very friendly and efficient. Quality of treats are always great!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice, Custard

How did you go from sugar-free dragon fruit then sugar-free mango peach back to sugar free dragon fruit. You close the inside of the store you can easily add another cooler and offer more than one sugar-free flavor like the rest of the ritas. You never have sugar-free cherry

Atmosphere: 1

Food: 4

Service: 4

Have definitely noticed a difference in the customer service since the changing of ownership. Stood in line while 3 workers prepared orders. None acknowledged my presence, no I'll be right with you or anything. I drove passed 2 other locations to come here and it was a little disappointing.

Atmosphere: 2

Food: 4

Service: 1

Delicious love the mango flavor