Rita's Italian Ice & Frozen Custard

804 2nd Loop Rd, Florence
(843) 799-5006

Recent Reviews Order Online

Customers' Favorites

Italian Ice
Cotton Candy
Strawberry
Custard

Italian Ice
Italian Ice
Made fresh daily with real fruit.

Frozen Custard
Unicorn Cup - Limited Time Offer
Any Frozen Custard flavor topped with Unicorn Glitter
Frozen Custard
Cool, creamy & delicious.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Hot Caramel & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Layers of Italian Ice and Frozen Custard

Concrete & Blendini®
REESE'S Peanut Butter Mudslide
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Cookie & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian Ice & toppings.

Shakes
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge.
Specialty Milkshakes
Made with rich & creamy Frozen Custard.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard.

Freezer Fillers
4 Quart Bundle
Four Quarts of Italian Ice
3 Quart Bundle
Three Quarts of Italian Ice
Frozen Custard Pints
Freshly packed frozen custard.

Complete the Treat
Classic Soft Pretzel
A delicious salty snack that goes great with Italian Ice.
King Size Super Pretzel
A delicious salty snack that goes great with Italian Ice.
3 Pretzel Bundle
A bundle of 3 delicious salty snacks that go great with Italian Ice.
Toppings on the Side
Add toppings on the side to any treat.
Bottled Water

Photos

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Photo credit: google
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Photo credit: facebook
+67 photos
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Recent Reviews

The only reason this gets 5 stars is because infinity stars is not available. This place is a blessed anomaly. Rita's is simultaneously worth starting a war over but also the answer to world peace.

Everything about Rita's is truly incredible!
August 2025
I went the other day and the employee named Addy was spectacular. She was super nice, helped when I couldn’t decide a flavor, and worked quickly. I will definitely recommend Rita’s to anyone wanting delicious Italian ice!
July 2025
Oh my gosh loving it ! Great visit, great service! I was so glad they were open this time of year ! You can’t get Rita’s this time of year where I was just at up north, they were not open yet. The young man that waited on us was so sweet and patient with us. My Aunts first visit and she definitely had a lot to choose from so it took her a minute.
March 2025

More Reviews

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Rita's Italian Ice & Frozen Custard

804 2nd Loop Rd, Florence, SC 29505
(843) 799-5006