The samples were SO GOOD, I was so excited for my cake and cupcakes for my wedding, the cake itself was okay but the cupcakes almost tasted burnt and were definitely overcooked. The icing was great as always!
Food: 4
Service: 3
Allison Buhler
My husband and I found Ashley at the Lynchburg bridal expo in January of 2023. We used her for our wedding in October of 2023. She was wonderful to work with! There are so many options for flavors. The mini cupcakes and cookies were fantastic and our cake was beautiful. Highly recommend!
Atmosphere: 5
Food: 5
Service: 5
J J.
After reading all the excellent reviews, I ordered a birthday cake for my daughter who attends Liberty prior to flying out. Ashley was very easy to work with. We had a few back and forth emails and she captured exactly what I wanted the cake to look like sight unseen. The cake was delivered to my hotel and was exactly what I was hoping for. I'd definitely order from her again if an occasion arises.
Jessica
I used Sweet Indulgence for my wedding and I cannot say enough good things about them! I had a dessert bar and a cutting cake. Ashley was so patient with me when trying to decide what I wanted, and she was so thorough in explaining how the process works. She was always quick to respond to my emails.The presentation of the desserts was incredible and they tasted amazing!! I highly recommend the apple rum cake and pecan pie! She captured my vision for the cake beautifully! The cake was incredibly moist and the icing was not too sweet! I highly recommend this company for your baking needs! I will be using them again in the future!
Atmosphere: 5
Food: 5
Service: 5
Bill M
Best custom cake bakery/chef In Lynchburg. Worked out great for my wife’s 50th birthday party, and the chocolate raspberry flavor was awesome.
Atmosphere: 4
Food: 5
Service: 5
Recommended dishes: Birthday Cake, Wedding Cake
Samantha Simmons
Ashley and her staff are always so helpful and their pop tarts make my families weekends!
Atmosphere: 5
Food: 5
Service: 5
Ashton Waldron
I used Sweet Indulgence Bakery to order our wedding cake and cupcakes for our guests. The first time my now husband and I tasted samples from Ashley, we were blown away by the softness of the cake to the delicate yet tasty italien meringue buttercream. When finding someone to cater the cake and cupcakes for our wedding, we knew we didn’t want the standard white cake and white icing. The choices of flavors not to mention fall flavors that would compliment our fall wedding we’re right on par with what we were looking for. I have to mention the italien meringue buttercream further. I have a huge sugar tooth. The italien meringue will satisfy the taste buds of both you sugar fiends and those that watch their sugar intake. It is so light and creamy that it will make anyone want to dance in their seat while eating it. In all, Ashley and her bakery exceeded our expectations and we thank her for all she did for us for our special day.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake
Jessica Bucker
I ordered a cake from Sweet Indulgence for a baby shower I was hosting. Ashley was a great communicator-she was quick to respond via email and described exactly what I was looking for in the invoice. The cake was so beautiful!! I was very impressed. Not only was it stunning, it was also delicious. Truly one of the best tasting cakes I've ever had! So thankful to have found Sweet Indulgence and will order again for all my future cake needs.
Noelle W.
We ordered through email a dozen of the pumpkin with cream cheese filling muffins and the order was ready for us at the Forest Farmers Market in a beautiful box. We also tried the spinach and feta filled croissants. Everything was huge portions and really delicious!! My boys and husband devoured them and I only got two that were left the same day. Can't wait to order again! If you are looking for a perfectly moist pumpkin muffin this is your bakery!!!
frances herbert
Ashley, thank you again for saving the celebration! Thank you for making it possible to surprise my husband with his favorite cake!! It was a pleasure to meet you, a pleasure doing business with you and a huge pleasure eating the delicious Red Velvet cake. My husband was so surprised! This cake was perfect!! So delicious!!
When I tell you Ashley is AMAZING she truly is. My son just started college at Lynchburg university far from his NY home this was also his 1st birthday without his twin sister and Ashley did an AWESOME JOB he loved it and it was so beautiful. THANK YOU SO MUCH ASHLEY ❤❤❤❤
Justin Kelley
This year my wife's birthday was saved by many people coming together and bringing as much joy and happiness as they could. After a disastrous first attempt I strived to make a new birthday for my wife. A zoo trip was booked, dinner planned, and all we needed was a cake. I wanted to get her a birthday cake that would help her to forget the first attempt. One that would last in her memory and be the one she thinks of when she thinks of turning 38. In comes Sweet Indulgence Bakery. This had to be a beautiful masterpiece and Ashley was more than ready for the task. The cake she created based on my simple idea was beyond what I could have hoped for.The day came and the zoo was enjoyed. Dinner was eaten. Then came the moment we all waited for. The beautiful teddy bear with a purple bow tie came around the corner greeting my wife with two small candles on top indicating her age. The face of child like joy that she expressed was beyond priceless. Tears of happiness and love filled her eyes and she began to laugh at the little brown bear as it came to her as we sang the timeless song of Happy Birthday. After the ceremony ended and wishes were made we gave her the requested piece she hoped for. The smile as she made her first bite let all of us know that this cake was as decadent as it was beautiful. We all dug in!Thank you Ashley Beasley and Sweet Indulgence Bakery Team for making the perfect cherry to the top of my wife's birthday! We will definitely see you again for another soon. We have 3 kids that have now requested that their cakes are made by you ?.
Rondy Barton
The best bakery around the area!Beautiful cakes for all occasions..Thank you very much Ashley for your baked goods and gift certificate for Relay for Life here in Lynchburg!Many kind blessings to you...
James STOPA
Ashley and her team did an amazing job of creating these custom cakes for two amazing graduates!!!! The cakes not only look amazing but were moist, delicious and reasonably priced! Thank you for customizing our celebration!
Bronwyn Barry
We had our wedding cake done with Ashley & it was DELICIOUS. We were coming from abroad to get married in Virginia- Ashley was incredibly responsive by email & clarified details numerous times to ensure everything was perfect. Her red velvet & lemon cakes are amazing- I am so glad we have some leftover! Easy to communicate with, & just a lovely human & INCREDIBLY talented cake baker/ decorator.
The samples were SO GOOD, I was so excited for my cake and cupcakes for my wedding, the cake itself was okay but the cupcakes almost tasted burnt and were definitely overcooked. The icing was great as always!
Food: 4
Service: 3
My husband and I found Ashley at the Lynchburg bridal expo in January of 2023. We used her for our wedding in October of 2023. She was wonderful to work with! There are so many options for flavors. The mini cupcakes and cookies were fantastic and our cake was beautiful. Highly recommend!
Atmosphere: 5
Food: 5
Service: 5
After reading all the excellent reviews, I ordered a birthday cake for my daughter who attends Liberty prior to flying out. Ashley was very easy to work with. We had a few back and forth emails and she captured exactly what I wanted the cake to look like sight unseen. The cake was delivered to my hotel and was exactly what I was hoping for. I'd definitely order from her again if an occasion arises.
I used Sweet Indulgence for my wedding and I cannot say enough good things about them! I had a dessert bar and a cutting cake. Ashley was so patient with me when trying to decide what I wanted, and she was so thorough in explaining how the process works. She was always quick to respond to my emails.The presentation of the desserts was incredible and they tasted amazing!! I highly recommend the apple rum cake and pecan pie! She captured my vision for the cake beautifully! The cake was incredibly moist and the icing was not too sweet! I highly recommend this company for your baking needs! I will be using them again in the future!
Atmosphere: 5
Food: 5
Service: 5
Best custom cake bakery/chef In Lynchburg. Worked out great for my wife’s 50th birthday party, and the chocolate raspberry flavor was awesome.
Atmosphere: 4
Food: 5
Service: 5
Recommended dishes: Birthday Cake, Wedding Cake
Ashley and her staff are always so helpful and their pop tarts make my families weekends!
Atmosphere: 5
Food: 5
Service: 5
I used Sweet Indulgence Bakery to order our wedding cake and cupcakes for our guests. The first time my now husband and I tasted samples from Ashley, we were blown away by the softness of the cake to the delicate yet tasty italien meringue buttercream. When finding someone to cater the cake and cupcakes for our wedding, we knew we didn’t want the standard white cake and white icing. The choices of flavors not to mention fall flavors that would compliment our fall wedding we’re right on par with what we were looking for. I have to mention the italien meringue buttercream further. I have a huge sugar tooth. The italien meringue will satisfy the taste buds of both you sugar fiends and those that watch their sugar intake. It is so light and creamy that it will make anyone want to dance in their seat while eating it. In all, Ashley and her bakery exceeded our expectations and we thank her for all she did for us for our special day.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Wedding Cake
I ordered a cake from Sweet Indulgence for a baby shower I was hosting. Ashley was a great communicator-she was quick to respond via email and described exactly what I was looking for in the invoice. The cake was so beautiful!! I was very impressed. Not only was it stunning, it was also delicious. Truly one of the best tasting cakes I've ever had! So thankful to have found Sweet Indulgence and will order again for all my future cake needs.
We ordered through email a dozen of the pumpkin with cream cheese filling muffins and the order was ready for us at the Forest Farmers Market in a beautiful box. We also tried the spinach and feta filled croissants. Everything was huge portions and really delicious!! My boys and husband devoured them and I only got two that were left the same day. Can't wait to order again! If you are looking for a perfectly moist pumpkin muffin this is your bakery!!!
Ashley, thank you again for saving the celebration! Thank you for making it possible to surprise my husband with his favorite cake!! It was a pleasure to meet you, a pleasure doing business with you and a huge pleasure eating the delicious Red Velvet cake. My husband was so surprised! This cake was perfect!! So delicious!!
Restaurantji Recommends
When I tell you Ashley is AMAZING she truly is. My son just started college at Lynchburg university far from his NY home this was also his 1st birthday without his twin sister and Ashley did an AWESOME JOB he loved it and it was so beautiful. THANK YOU SO MUCH ASHLEY ❤❤❤❤
This year my wife's birthday was saved by many people coming together and bringing as much joy and happiness as they could. After a disastrous first attempt I strived to make a new birthday for my wife. A zoo trip was booked, dinner planned, and all we needed was a cake. I wanted to get her a birthday cake that would help her to forget the first attempt. One that would last in her memory and be the one she thinks of when she thinks of turning 38. In comes Sweet Indulgence Bakery. This had to be a beautiful masterpiece and Ashley was more than ready for the task. The cake she created based on my simple idea was beyond what I could have hoped for.The day came and the zoo was enjoyed. Dinner was eaten. Then came the moment we all waited for. The beautiful teddy bear with a purple bow tie came around the corner greeting my wife with two small candles on top indicating her age. The face of child like joy that she expressed was beyond priceless. Tears of happiness and love filled her eyes and she began to laugh at the little brown bear as it came to her as we sang the timeless song of Happy Birthday. After the ceremony ended and wishes were made we gave her the requested piece she hoped for. The smile as she made her first bite let all of us know that this cake was as decadent as it was beautiful. We all dug in!Thank you Ashley Beasley and Sweet Indulgence Bakery Team for making the perfect cherry to the top of my wife's birthday! We will definitely see you again for another soon. We have 3 kids that have now requested that their cakes are made by you ?.
The best bakery around the area!Beautiful cakes for all occasions..Thank you very much Ashley for your baked goods and gift certificate for Relay for Life here in Lynchburg!Many kind blessings to you...
Ashley and her team did an amazing job of creating these custom cakes for two amazing graduates!!!! The cakes not only look amazing but were moist, delicious and reasonably priced! Thank you for customizing our celebration!
We had our wedding cake done with Ashley & it was DELICIOUS. We were coming from abroad to get married in Virginia- Ashley was incredibly responsive by email & clarified details numerous times to ensure everything was perfect. Her red velvet & lemon cakes are amazing- I am so glad we have some leftover! Easy to communicate with, & just a lovely human & INCREDIBLY talented cake baker/ decorator.