We absolutely love this area! On weekends, The Wayward and Snapback Pizza were my go-tos, but discovering Novel Ice Cream was the cherry on top. This cozy little spot is tucked into a strip full of charm—art galleries, plant shops, unique local restaurants, and even a quirky print shop. There’s something cool around every corner.
Novel Ice Cream serves up creative, delicious flavors—and I highly recommend trying the Fat Elvis. It’s rich, fun, and totally lives up to the name.
The whole strip has a quiet, chill vibe that's perfect for a weekend stroll. Bonus points: if you linger long enough, you might spot a few friendly neighborhood cats. And if you're really observant, you just might find Where's Waldo hiding somewhere nearby—let me know if you do!
Definitely worth a visit if you're into good eats, great ice cream, and local character.
Angelica Aguilar
Love their dough melt ice cream sandwich!
Daniel Munier
I have been here before and the ice cream is great but I wouldn't get the root beer floats 75%foam and i didn't know I couldn't have the rest of the coke bottle not cool
Julissa Velasquez
Favorite dessert place
David Pepiton
got my and icecream sandwich with the waffles not sure what they call it. and it was fantastic. only regret is I wish I had added Carmel.
Stanley Coleman
Novel Ice Cream is absolutely the best ice cream spot in town! Their handcrafted scoops are as creamy and flavorful as they come, with exciting rotating flavors that keep things fresh. Don’t miss the doughnut-ice-cream “Dough Melt”, a warm glazed donut pressed around your favorite scoop and toppings. The shop’s cheerful vibe and friendly staff make it an easy favorite. It’s no wonder it was just named the top ice cream shop in the country. Truly a must-visit!
Jeremy Jones
The ice cream is fantastic!
Matty D
The best sorbet I had in my life. LYCHEE!!!!
Maddie Rounds
Recently rated #1 ice cream in the country, I had to stop by while in Phoenix on a work trip. I'm glad I did. I got the honey lavendar, bourbon, strawberry, vanilla, and pecan indecision, as well as a cookie monster do'melt with fruity pebbles. The lavender ice cream was by far my favorite flavor out of the bunch, but they were all incredible. The doughnut on the do'melt was also fantasti; warm, fluffy, and sweet, but not too sticky.
The atmosphere is also so cute. The brightly painted cottages and matching but also somehow mismatched tables and chairs gives the location a unique, colorful, and highly instagrammable charm. It's absolutely worth stopping by.
Honestly I can’t get enough of them that donut is ALWAYS WARM AND GLAZED JUST RIGHT I will neeeever stop going there I most definitely recommend this place !!
Stefanie Pecina
Such a super cute location and the best ice cream! Loved all the flavors we tried but that butter caramel toffee was phenomenal 🤍
Atmosphere: 5
Food: 5
Service: 5
Michael Locke
Quaint and unique shop tucked away in an unexpected space that delivers on flavor. This super cute shop was a fun find for our family. The donut cone and parks and rec Leslie Knope inspired waffle were good. A little pricey per scoop size but the experience felt special.
High quality premium ice cream.
Novel Ice Cream & Roosevelt Row Vibes – A Perfect Weekend Spot
We absolutely love this area! On weekends, The Wayward and Snapback Pizza were my go-tos, but discovering Novel Ice Cream was the cherry on top. This cozy little spot is tucked into a strip full of charm—art galleries, plant shops, unique local restaurants, and even a quirky print shop. There’s something cool around every corner.
Novel Ice Cream serves up creative, delicious flavors—and I highly recommend trying the Fat Elvis. It’s rich, fun, and totally lives up to the name.
The whole strip has a quiet, chill vibe that's perfect for a weekend stroll. Bonus points: if you linger long enough, you might spot a few friendly neighborhood cats. And if you're really observant, you just might find Where's Waldo hiding somewhere nearby—let me know if you do!
Definitely worth a visit if you're into good eats, great ice cream, and local character.
Love their dough melt ice cream sandwich!
I have been here before and the ice cream is great but I wouldn't get the root beer floats 75%foam and i didn't know I couldn't have the rest of the coke bottle not cool
Favorite dessert place
got my and icecream sandwich with the waffles not sure what they call it. and it was fantastic. only regret is I wish I had added Carmel.
Novel Ice Cream is absolutely the best ice cream spot in town! Their handcrafted scoops are as creamy and flavorful as they come, with exciting rotating flavors that keep things fresh. Don’t miss the doughnut-ice-cream “Dough Melt”, a warm glazed donut pressed around your favorite scoop and toppings. The shop’s cheerful vibe and friendly staff make it an easy favorite. It’s no wonder it was just named the top ice cream shop in the country. Truly a must-visit!
The ice cream is fantastic!
The best sorbet I had in my life. LYCHEE!!!!
Recently rated #1 ice cream in the country, I had to stop by while in Phoenix on a work trip. I'm glad I did. I got the honey lavendar, bourbon, strawberry, vanilla, and pecan indecision, as well as a cookie monster do'melt with fruity pebbles. The lavender ice cream was by far my favorite flavor out of the bunch, but they were all incredible. The doughnut on the do'melt was also fantasti; warm, fluffy, and sweet, but not too sticky.
The atmosphere is also so cute. The brightly painted cottages and matching but also somehow mismatched tables and chairs gives the location a unique, colorful, and highly instagrammable charm. It's absolutely worth stopping by.
Restaurantji Recommends
Honestly I can’t get enough of them that donut is ALWAYS WARM AND GLAZED JUST RIGHT I will neeeever stop going there I most definitely recommend this place !!
Such a super cute location and the best ice cream! Loved all the flavors we tried but that butter caramel toffee was phenomenal 🤍
Atmosphere: 5
Food: 5
Service: 5
Quaint and unique shop tucked away in an unexpected space that delivers on flavor. This super cute shop was a fun find for our family. The donut cone and parks and rec Leslie Knope inspired waffle were good. A little pricey per scoop size but the experience felt special.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Cookie Monster Ice Cream Stuffed Donut, Waffle, Fat Elvis
Stopped for the first time, and the Donut Melt was delicious!! Highly recommend stopping for one!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Cookie Monster Ice Cream Stuffed Donut
Great ice cream great for families and date nights
Atmosphere: 5
Food: 5
Service: 5
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