Gong Cha Unveils Tech-Driven Store Redesign

Bubble tea is about to get a lot faster. Gong Cha, the Taiwan-based chain with 2,200 stores in 33 countries, is introducing a major redesign that puts automation front and center. The company calls it "Gong Cha 2.0" - a new store model that combines drink-making robots, self-service kiosks, and a modern look. After testing the setup in Asia and the Middle East for two years, the brand is ready to bring it to its 240 U.S. locations.