How Marugame Udon Uses Data to Conquer the US Market

Marugame Udon is fueling its U.S. expansion by partnering with Bikky - a customer data platform that helps multi-unit restaurants to unlock higher traffic, sales, and frequency.   Marugame is a global brand with over 1,200 locations worldwide, famous for its Sanuki udon and tempura. The brand entered the US market in 2020 and operates 15 stores in California, Hawaii, and Texas.