KFC Tests a Prototype Called Open House and a New Look for the Brand
KFC will open a restaurant in Texas this summer that its U.S. president describes as the chain ten years from now. The prototype, called Open House, lands in McKinney, a Dallas suburb near parent company Yum Brands' Plano headquarters. Guests can order at a table, in the drive-thru or for takeout. The menu pairs new items with signature ones "packaged in a new way."