How QSR Beverage Innovation is Changing the Restaurant Industry

How QSR Beverage Innovation is Changing the Restaurant Industry

The simple drink menu has become America's quick-service restaurants' most powerful tool. From Taco Bell's Churros Chillers to McDonald's colorful refreshers, chains are investing heavily in beverages to increase profits and draw younger customers. Leading this beverage change are refreshers - light, fruity drinks that pack caffeine without coffee's boldness. These drinks typically use green tea or lemonade bases and appeal to health-conscious consumers wanting energy boosts with lower sugar content than traditional sodas.

Taco Bell Launches Live Más Café, a New Specialty Drink Concept

Taco Bell Launches Live Más Café, a New Specialty Drink Concept

Taco Bell has launched an innovative beverage concept called Live Más Café in San Diego, offering specialty drinks alongside its classic Mexican-inspired fare.  The café, a partnership with longtime Taco Bell franchisee Diversified Restaurant Group, features an extensive drink menu including shakes, coffees, fruity Agua Refrescas, and more.

10 Best Value Meals at Fast Food Chains in 2024

10 Best Value Meals at Fast Food Chains in 2024

As inflation continues to impact wallets, many fast-food chains started a trend of launching value meals to attract budget-conscious diners. We gathered the 10 best affordable options that offer a satisfying meal for a fair price.

Your Guide to Restaurants on July 4th: Are McDonald’s, Taco Bell, Wendy’s, and IHOP open?

Your Guide to Restaurants on July 4th: Are McDonald’s, Taco Bell, Wendy’s, and IHOP open?

While the fireworks light up the sky, the question "Where to eat?" is louder than ever. Unlike Thanksgiving or Christmas, many restaurants stay open on July 4th, though hours may vary. Most chains will be open on July 4th, 2024. We made a list of popular chains opened this Thursday!

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