I used to buy pastries frequently here and their quality was good. I even recommended it on Reddit when someone asked for a good pastry place.
Recently we bought pistachio roll and other stuff. And the pistachio roll was clearly not fresh. When my wife pointed it out to them later (in 2 hours), they started to 1) deny it and say the roll is good, and then 2) blame us not store pastries properly and then 3)offer us a low-ball compensation.
It is already a red flag for their pastry being not fresh. Their bad customer service made the service even worse.
We all want to support small businesses in local communities. But this place doesn't deserve our support anymore.
eltoro oec
Always love visiting here. I always get eclair and chocolate cream puffs! Now they have the dubai chocolate!
Amul Gadhia
Really love the pastries here. It is a sort of cultural awakening because it takes me back in time enjoying to the same goodies we used to get in Bombay and Pune in India. Love it!!
Gregory Arnold
Great atmosphere – cozy, clean, and comfortable.
Ali Pirasteh
Unfortunately Assal Pastry is not what it used to be. It was high-quality Iranian pastry and very consistent. However, that has changed. Today I picked up a cake that was watery and falling apart upon cutting. This is generally a sign for a stale cake. I’m disappointed and probably won’t return.
Nazanin Dion
I had a very disappointing experience at Assal Pastry. Upon walking in, I was abruptly told to “move your dog out” before even being greeted. There was no “hello” or any courtesy,just a harsh tone that felt incredibly disrespectful. As a customer, I expect basic manners, especially from a business owner. Also, in California, service dogs are legally allowed in businesses, so a more respectful approach would be to kindly ask or clarify if the dog is a service animal. Based on this unprofessional and rude treatment, I will not be returning.
Vipul Singh
Been here multiple times and always loved it. I often get the zoolmia for large friends and family gatherings and they taste great - very sweet but also very similar to Indian jalebi. The folks who run the shop have always been very friendly. The items are all reasonably priced. Went most recently to get something for Mother's Day and they had a bunch of nice looking gift boxes. They're happy to tell you what's in each product and help you pick something for your taste, like if you want more snacky, less sweet. Parking lot gets crowded on weekends and I also find that the parking spaces are very tight there.
Rida Hasnain
They should train their employees on how to properly speak and behave with customers. The lady was very rude — I just asked a simple question about cakes, and she made me feel like I had done something wrong. Very disappointing experience.
Cakes: 3 stars. If you like heavy cream and thin layers of cakes this might work for you. Not sweet at all.
Cookies: 10 stars !! I tried the chickpea cookies and they are simply delicious. They literally melt in your mouth!! Soooo good.
Rey Biedgoly
Always good and delicious
afreen mirza
Love the cakes and pasteries....always go for the zulabia.
farooq siddiqi
I regret to inform you that we encountered what can only be described as the worst customer service experience ever. On [Date of Purchase], we visited your store and purchased a cake the cake we purchased did not have the ingredients listed, as is customary and necessary for individuals with food allergies like myself. Despite assuming that the cake was a regular one, it later became evident that the cake contained walnuts and hazelnuts, to which I have a severe allergy.
The absence of clear labeling on the cake packaging regarding the presence of nuts resulted in a grave oversight on your part, leading to a severe allergic reaction that required immediate medical attention. The lack of transparency and communication regarding potential allergens in your products not only jeopardizes the health and safety of customers but also violates basic consumer rights.
Furthermore, the unhelpful attitude displayed by your staff, including the manager on duty, during our ordeal only exacerbated the situation and left a lasting negative impression. It is unacceptable that such negligence and lack of professionalism are tolerated within your establishment.
I urge you to take immediate action to rectify this matter and prevent similar incidents from occurring in the future. As a conscientious consumer, I implore you to review and enhance your food safety protocols, ensure transparent labeling of all ingredients, and provide comprehensive training to your staff on handling allergy-related issues with compassion and efficiency.
I trust that you will treat this matter with the seriousness and urgency it warrants and provide a prompt response outlining the steps you intend to take to address these concerns. Your cooperation in this regard is greatly appreciated.
Thank you for your attention to this important issue. I look forward to hearing from you soon.
Chang Adam
Used to be my go-to dessert store with good quality and very reasonable price. Not anymore after several bad experiences in the past year. Their pastries are definitely not fresh.
The best pastry which I have tried.
I used to buy pastries frequently here and their quality was good. I even recommended it on Reddit when someone asked for a good pastry place.
Recently we bought pistachio roll and other stuff. And the pistachio roll was clearly not fresh. When my wife pointed it out to them later (in 2 hours), they started to 1) deny it and say the roll is good, and then 2) blame us not store pastries properly and then 3)offer us a low-ball compensation.
It is already a red flag for their pastry being not fresh. Their bad customer service made the service even worse.
We all want to support small businesses in local communities. But this place doesn't deserve our support anymore.
Always love visiting here. I always get eclair and chocolate cream puffs! Now they have the dubai chocolate!
Really love the pastries here. It is a sort of cultural awakening because it takes me back in time enjoying to the same goodies we used to get in Bombay and Pune in India. Love it!!
Great atmosphere – cozy, clean, and comfortable.
Unfortunately Assal Pastry is not what it used to be. It was high-quality Iranian pastry and very consistent. However, that has changed. Today I picked up a cake that was watery and falling apart upon cutting. This is generally a sign for a stale cake. I’m disappointed and probably won’t return.
I had a very disappointing experience at Assal Pastry. Upon walking in, I was abruptly told to “move your dog out” before even being greeted. There was no “hello” or any courtesy,just a harsh tone that felt incredibly disrespectful. As a customer, I expect basic manners, especially from a business owner. Also, in California, service dogs are legally allowed in businesses, so a more respectful approach would be to kindly ask or clarify if the dog is a service animal. Based on this unprofessional and rude treatment, I will not be returning.
Been here multiple times and always loved it. I often get the zoolmia for large friends and family gatherings and they taste great - very sweet but also very similar to Indian jalebi. The folks who run the shop have always been very friendly. The items are all reasonably priced. Went most recently to get something for Mother's Day and they had a bunch of nice looking gift boxes. They're happy to tell you what's in each product and help you pick something for your taste, like if you want more snacky, less sweet. Parking lot gets crowded on weekends and I also find that the parking spaces are very tight there.
They should train their employees on how to properly speak and behave with customers. The lady was very rude — I just asked a simple question about cakes, and she made me feel like I had done something wrong. Very disappointing experience.
Best Persian Pastry in city??? 100%
Restaurantji Recommends
Cakes: 3 stars. If you like heavy cream and thin layers of cakes this might work for you. Not sweet at all.
Cookies: 10 stars !! I tried the chickpea cookies and they are simply delicious. They literally melt in your mouth!! Soooo good.
Always good and delicious
Love the cakes and pasteries....always go for the zulabia.
I regret to inform you that we encountered what can only be described as the worst customer service experience ever.
On [Date of Purchase], we visited your store and purchased a cake the cake we purchased did not have the ingredients listed, as is customary and necessary for individuals with food allergies like myself. Despite assuming that the cake was a regular one, it later became evident that the cake contained walnuts and hazelnuts, to which I have a severe allergy.
The absence of clear labeling on the cake packaging regarding the presence of nuts resulted in a grave oversight on your part, leading to a severe allergic reaction that required immediate medical attention. The lack of transparency and communication regarding potential allergens in your products not only jeopardizes the health and safety of customers but also violates basic consumer rights.
Furthermore, the unhelpful attitude displayed by your staff, including the manager on duty, during our ordeal only exacerbated the situation and left a lasting negative impression. It is unacceptable that such negligence and lack of professionalism are tolerated within your establishment.
I urge you to take immediate action to rectify this matter and prevent similar incidents from occurring in the future. As a conscientious consumer, I implore you to review and enhance your food safety protocols, ensure transparent labeling of all ingredients, and provide comprehensive training to your staff on handling allergy-related issues with compassion and efficiency.
I trust that you will treat this matter with the seriousness and urgency it warrants and provide a prompt response outlining the steps you intend to take to address these concerns. Your cooperation in this regard is greatly appreciated.
Thank you for your attention to this important issue. I look forward to hearing from you soon.
Used to be my go-to dessert store with good quality and very reasonable price. Not anymore after several bad experiences in the past year. Their pastries are definitely not fresh.
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