William's Natural Foods

12249 San Pablo Ave, Richmond
(510) 232-1911

Recent Reviews

D D F

Very pleasant experience. Varied selection of products. I highly recommend this establishmentproducts

Sarah Hadassah Negrón

Great selection of spices, herbs, natural oils etc and groceries. Also honey on tap! Pretty accessible location on San Pablo, and there is a bike rack right outside. I highly recommend!

Kimia Khatami

I recently had the pleasure of visiting William’s Natural Foods, a wonderful health food store that has been serving our community for over 50 years. Normally, I don’t spend time to write reviews but I want to highlight the exceptional quality of their staff and the positive impact they have on my overall. They are not only knowledgeable about the products they offer but also genuinely friendly and approachable. Whenever I had questions or needed assistance, they were more than happy to help.Their expertise in health foods and supplements is impressive. They are well-informed about the latest trends, nutritional benefits, and dietary requirements. I needed some advice on choosing the right supplements or recommendations for specific dietary needs, they provided accurate and helpful information.They create a sense of community and make you feel valued as a customer. Their passion for health and wellness is evident, and their dedication to providing exceptional customer service is commendable. Keep up the great work!! I’ll be back for sure!

Dan

Make no mistake -- this store is very expensive compared to other stores in the general area like El Cerrito Natural Grocery or Berkeley Bowl. When they have a "sale" at William's Natural Foods the prices are much higher than the normal prices at their competitors. I do not like this incredibly dishonest business practice, but other than that the store is well laid out with an incredible variety of packaged products that you will never find in a "regular" grocery store. They have no produce or any other fresh food -- everything is packaged and carefully organized.

Lisa Tana

BUYER BEWARE!! This store has very sketchy and deceptive business practices. After marking up products more than 30% higher than the average retail, they offer a "discount"to make you think you're getting a good deal. Example: Garden of Life Women's Probiotics that sell for an average price of $32 elsewhere (I buy them regularly) are $46 here. After the "discount" the price is still several dollars higher! I'm so tired of people taking advantage of others. Will not shop here again.

Karen W.

I hate giving bad reviews but this is for utter frustration. Today-- Basically, the day after -- THE DAY AFTER... ONE DAY...after I purchased an on-sale enzyme bottle made by NOW that was recommended to me by a man who was one of the store clerks, I returned to store to exchange for a different product, RECEIPT IN HAND and the guy who rang me up remembered me. The pill size was bigger than the picture on the box and I gagged on them twice, with increased severity the second time. There was no way I was gonna force myself to continue. I returned to Williams to exchange for a different product. The man who rang me up just pointed to the "Vitamin Manager", a woman named VEENITA SHARMA, the unfriendly lady in the back. She was not particularly nice to the customer in front of me, a friendly lady who purchased about 7 products and had placed a few on order as well. Veenita did not even smile at her friendly comments. My Turn Next. I did not even receive empathy for gagging on the NOW Enzyme. VEENITA merely said NO RETURNS and pointed to signage on the counter. I never saw that before. No one pointed it out when I bought the product. WHO WOULD EVEN IMAGINE THE CUSTOMER SERVICE WOULD BE SO ROTTEN FOR A PRODUCT THAT GENUINELY PROVES IMPOSSIBLE TO TAKE? I didn't want my money back. I wanted to exchange. Veenita was non-pulsed, cold as ice and unreasoning. I left -- FURIOUS AND SHOCKED. I left the big bottle of too big enzymes (bigger than the picture on the bottle). I left the bottle of different product for which I wanted to exchange the NOW product. I left angry, super frustrated and WITHOUT ANYTHING. Williams has my $30 and the gaggy enzymes. WHEN I THOUGHT ABOUT IT - SIMMERING - I REALIZED that this stupid small business -- or at least the "vitamin manager" Veenita Sharma -- sacrificed building a long-term relationshipo with a prospective customer who lives 5 minutes away for a measly $15 bucks (their cost). NEVER GOING BACK AND TOLD ALL MY FRIENDS. SAD. I would have liked to have supported their small business. NOPE. Very Sad.

Caz C.

This is a place where you can go with your questions and well-informed people are there to help you. It's our spot for supplements and some soaps, shampoos, that stuff. There's always some kind of sale going on. Just ask if you don't see what you're looking for right away. There is always someone around to ask.

AirhornAnnie B.

William's Natural Foods is one of the coolest things about our neighborhood. This lovely little natural foods market is staffed with personable & helpful people who are very approachable & knowledgeable. *To update my last review, I should have mentioned that they stopped carrying fresh produce several years ago because it wasn't selling very well.* William's is my go-to place for bulk items (like organic grains, bulk teas, dried fruits, beans, nuts & seeds) as well as convenience items (like kombucha, frozen vegan burgers & vegan cheese.) Their prices are often ridiculously low & I can always count on them to stock a wonderful selection of lotions & hair-care products, as well as plenty of Dr. Bronner's castile soaps. I appreciate that William's always carries Now brand products (including the most delicious, fortified nutritional yeast flakes) as well as Bob's Red Mill flour & packaged grains & cereals. Their chocolate section includes several brands that are on the Food Empowerment Project's "recommended" list & they always have several varieties of vegan ice cream & foods in stock.LIttle-known trivia: William's Natural Foods has been around since the 70's (my best guess) & I remember visiting William's as a tiny little kid - back when the business was located inside Hilltop Mall. They're a small, family business & if you're already a customer there, you'll know that they treat their customers like family.

Kathy O

I was surprised by the wide selection of quality products including some food items that are hard to find. They make very efficient use of the space to include the good variety of supplements as well as bulk herbs. As other reviews have noted, the prices are reasonable. The woman who assisted me was very very helpful. The store has a really calm and nice vibe.

Nona C.

Very helpful with answering your questions. Small store but very quaint. Nice staff and knowledgeable about their products.

Zachary B.

Great selection, bulk items, organic items. So happy to know this little gem is in Richmond!

Robins David

His service towards humanity is really great, may the grace and power that GOD has given to Dr Okjas on Facebook save lives and continue to increase all day. keep saving lives sir. Contact information of Dr Okjas Below.

Cyn T.

Everytime I come here, Sarah or someone is always very helpful for whatever I need. Thank you!

Lupita R.

This place carries a large assortment of products including supplements, herbs, vitamins, teas, oils, beauty products, and groceries. I usually come here for probiotics, oils, and my herbs and spices. There's been times when I have to walk around the store several times to find someone to help me. There's definitely room for improvement in the customer service dept.

Katrina Bozeman

I love this store and love and appreciate the staff! It’s always a learning experience when I visit. I am not a Richmond local but will drive there to get my supplements. The staff is helpful and they listen. That is so important when I’m trying to take better care of myself and my family. They also do a wonderful customer appreciation event when Covid is not making them postpone it to keep customers and staff safe. I really to enjoy visiting this little corner gem!

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