Sushi Roll Land

3955 Fifth AveSuite 100, San Diego
(619) 269-9900

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The Hidden Artistry at All You Can Sushi Roll Land

In the sprawling mosaic of San Diego’s dining scene, where taco stands rub shoulders with high-end bistros, there’s a nondescript spot that quietly redefines the sushi experience. All You Can Sushi Roll Land—yes, that’s the actual name—might sound like a gimmicky buffet joint, but step inside, and you’ll find a shrine to the sublime craft of sushi-making.

The atmosphere is an unpretentious blend of traditional and modern. Warm wood tones, soft lighting, and the gentle hum of conversation create an environment that feels both intimate and communal. It’s the kind of place where time slows down, and the outside world fades into the background.

Service here is a choreography of attentive yet unobtrusive gestures. The staff moves with a fluid grace, anticipating needs before they’re voiced, refilling sake cups with a silent nod. It’s hospitality that feels genuine, rooted in a deep respect for the guest’s experience.

But let’s get to the heart of it—the fish. The sashimi served at All You Can Sushi Roll Land isn’t just fresh; it’s as if the ocean offered up its finest selections mere moments before they reach your plate. Each slice is a testament to precision and passion. The salmon sashimi is a revelation—silky, rich, dissolving on the tongue like a fleeting whisper of the sea. The yellowtail is equally transcendent, boasting a delicate flavor that lingers just long enough to make you yearn for the next bite.

Then there are the rolls. The Honeymoon Roll, an unassuming name for what can only be described as an opus of flavor and texture, combines the buttery smoothness of avocado with the subtle kick of spicy tuna, all wrapped in a tender embrace of perfectly seasoned rice and nori. It’s a harmony that teeters on the edge of perfection.

The salmon and yellowtail rolls are studies in balance and restraint. No unnecessary adornments, no overpowering sauces—just the pure, unadulterated taste of the ocean, elevated by the expert hand of a sushi chef who understands that simplicity is the ultimate sophistication.

What sets this place apart is the undeniable artistry on display. In an era where “all you can eat” often equates to compromised quality, All You Can Sushi Roll Land shatters expectations. The chefs here are artisans, their knives extensions of their very souls, each cut deliberate, each roll a manifestation of years honing their craft.

San Diego may not be the first city that comes to mind when one thinks of world-class sushi, but perhaps it should be. This unassuming eatery proves that true mastery knows no boundaries. It’s a place where tradition and innovation dance together on the edge of a knife, where every bite is a reminder of what sushi can—and should—be.

If you find yourself yearning for an experience that transcends mere dining, make your way to All You Can Sushi Roll Land. Sit at the bar, watch the maestros at work, and surrender to a once-in-a-lifetime culinary journey. Just be warned: after this, sushi will never be the same again.

Atmosphere: 1

Food: 1

Service: 1

Claudia Avila (gutti7)

They have a variety of rolls and a lot of items to choose from the all you can eat menu but the taste was bland. I have not yet been to one that tops TOMO 7

Kevin Michael

They will charge you if you don't eat the Nigiri rice, but don't offer sashimi options... absolute scam

Drew Johnson

Great place people are nice and the sushi overall tasted good I recommend the Washington roll

Atmosphere: 3

Food: 3

Service: 4

Recommended dishes: All You Can Eat Sushi

Karen Abigania

We did all you can eat sushi and the rolls were great! Good service and atmosphere.

Atmosphere: 4

Food: 4

Service: 4

Ava

They give people discounts for giving them 5 star reviews!! They also took down another one of my reviews calling them out bad service and mediocre sushi

Atmosphere: 1

Food: 1

Service: 1

greg smith

$40 for a 7 year old to have all you can eat. Wouldn’t let us order a few things separate for that was cheaper than $40 they said if we are doing all you can eat everyone at the table has to do all you can eat! A 7 year old? Pretty ridiculous

Atmosphere: 4

Food: 4

Service: 4

Mark Mojica

Decided to eat here as it was close by the Scripps Emergency hospital & was walking distance. We had been waiting in the emergency room for hours that we thought it would be good if we’d grab a bite. We did their AYCE menu. While eating I got a call from the emergency room stating we needed to head back immediately. At that time, our server (slightly heavyset Asian lady) walked by and I flagged her stating we needed the check. We did have quite a few pieces to go. I knew that we’d be charged for them which I was fine with because we needed to leave. The server tells me a second time, “we charge by piece” and I reiterated again that I don’t care I just want to pay the check and handed my card. Like I already said the first time I want the check & I understand I need to pay for the left overs.

I would also avoid eating here. I recall when this place used to be called RB Sushi and it’s not the same. The fish quality is not there for $40. I also ended up getting sick from the food.

Food: 1

Service: 1

Ginny Zarinebaf

Rude wait staff forgot to bring one of our orders half baked roll and while we were finishing up the waitress asked if we were done yet bc others were waiting for our table even tho there was an open 6 person table next to us...will never go back

Atmosphere: 2

Food: 2

Service: 1

Steven Liscotti

Food was delicious. Great tasting sushi. The Jen Jen was my favorite. Atmosphere and decor was forgettable but nice. Not thrashed. Service left a little to be desired. We all have off days. Maybe next time will be better. If I'm back in the area, I wouldn't hesitate to go again.

Atmosphere: 4

Food: 5

Service: 3

Recommended dishes: Spicy Tuna, All You Can Eat Menu, All You Can Eat Sushi

Michelle Andrea

If I could give this place zero stars I would. The sushi was extremely low quality and stuffed with way too much rice.The dining experience was equally unpleasant. Our waiter constantly hovered over our table, making us feel uncomfortable. When we tried to order another roll, the waiter pointed out that I had removed some of the excess rice and insisted we finish what was left before ordering more. I’ve never been made to feel so awkward as a paying customer. Between the poor service and low quality sushi, I cannot recommend this all you can eat sushi to anyone.

Atmosphere: 1

Food: 1

Service: 1

Kent

Came for our 4th anniversary just for the night out.

First off, they mentioned to us to do a review for them for 10% off, then came back and said they only accepted 5 star reviews for the 10% discount off the meal. I generously gave them 3 stars for everything; service included. I am not here to be bribed, if the food & service was great, you would receive a 5 star review; no question asked.

The food is decent. Rice to Fish ratio is alright. Rice is actually heavier than most places in the area. For $40 per person, I expected a little more for the rice to Fish ratio balance. The fresh wasabi wasn't very fresh, usually it should hit, but there was almost no kick to both the wasabi paste and fresh wasabi. Recommend the baked salmon, it was pretty good. The Eel Nigiri had a smokey flavor that made it nice, I recommend the salmon tataki as well.

Service was meh; not great. First server had an upset face, as though they didn't want to be there, other server was better and more polite.

Ambiance was nice, soft music, so we didn't have to shout across to talk, we can hear each other just talking at normal voice.

As Yelp/Google reviewers, we shouldn't have to be bribed for a good review, when a restaurant or store has great products, credit will be given where credit is due.

The higher reviews here may have been bought.(10% discount for a 5 star review)
I wouldn't recommend eating here.

Atmosphere: 4

Food: 2

Service: 1

Mortuarymami

Very nice! Entrance is a little hard to find but really good

Atmosphere: 4

Food: 4

Service: 4

Recommended dishes: All You Can Eat Menu, All You Can Eat Sushi

steve wilkos

Had AYCE. Nice clean spot. Read reviews beforehand and was served by the infamous pink haired woman who was good and attentive. Pricey AYCE is better justified with $5 japanese draft beers. The cuts were good quality, my only complaint is that the seared albacore tasted like butane or blowtorch. After trying, I requested albacore that wasn't seared, and it was much better.

Atmosphere: 5

Food: 4

Service: 4

Ian Pabito

Yum yum all me eat

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: All You Can Eat Sushi

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