Rita's Italian Ice & Frozen Custard

1134 New Britain Ave, West Hartford
(860) 986-7717

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Customers' Favorites

Frozen Custard on a Cone
5 Layer Gelati
Italian Ice

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning old-fashioned frozen custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla custard topped with hot fudge, peanut butter sauce & Reese's peanut butter cups.
Rainbow Sundae
Vanilla custard topped with gummy bears & rainbow sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature gelati, 5-layer gelati is served in a clear cup with layers of your favorite italian ice and frozen custard, and an extra layer of custard in the middle.
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian ice and old-fashioned frozen custard.

Concrete & Blendini
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme
Peanut Butter Mudslide Concrete
Vanilla custard blended with Reese's peanut butter cups, peanut butter sauce & stuffed with hot fudge.
Cookies n' Cream Concrete
Vanilla custard blended with Oreo pieces & stuffed with hot fudge.
Birthday Cake Concrete
Vanilla custard blended with nilla wafers & rainbow sprinkles.
Strawberry Shortcake Concrete
Vanilla custard blended with nilla wafers & stuffed with strawberry topping.
Apple Pie Concrete
Vanilla custard blended with apple pie filling, pie chips & stuffed with apple pie filling.
Create Your Own Concrete
Our old-fashioned frozen custard and a delicious topping blended.
Create Your Own Blendini
Our old-fashioned frozen custard, your favorite Italian ice, and a delicious topping blended.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla custard blended with peanut butter sauce & hot fudge with whipped cream and a cherry.
Oreo Cookies n' Cream Milkshake
Vanilla custard blended with Oreo pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of ice blended into a cool and flavorful drink, perfect for on-the-go refreshment.
Nerds Grape Gelati Blender
Nerds grape ice blended with vanilla custard and topped with baby Nerds.
Gelati Blender
Your favorite flavor of ice blended with vanilla or chocolate custard mix. It is like a gelati you can drink.
Frozen Lemonade
Our frozen lemonades are the ultimate portable refreshment, available in classic lemon, strawberry and mango flavors.
Specialty Frozen Coffee
Vanilla ice blended with vanilla custard and cold brew coffee.
Bottled Water

Freezer Fillers
3 Quart Bundle
Three quarts of Italian ice.
4 Quart Bundle
Four quarts of Italian Ice.
Frozen Custard Pint
Award-winning frozen custard
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious frozen custard cookie sandwiches.

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

Photos

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Recent Reviews

Rita’s is truly like no other place I’ve ever been to. We drive 45 minutes just to come here for their ice, custard and happiness. Rita’s frozen custard is just amazing. It’s sweet, creamier and thicker than a regular soft serve ice cream. Their Italian ice is some of the best I’ve ever had. You really can’t go wrong with any of the flavors they have. They are all so good! I highly recommend the gelati, and have a couple different flavors of ice with it. My personal...
March 2025
Whenever I want a gelati or good custard. I come here. Around fall ? they have a pumpkin pie ice. Ohh to me, it taste like heaven. They also have milkshakes. The girls on the front are really nice. Excellent customer service.
September 2023
There’s really nothing negative I could ever say about Rita’s. Specifically this location has some of the best service I experienced, especially for a chain eatery. Love coming here, too bad it wasn’t open year around! Yet, again, if it was I think I’d be 1000lbs because I come so often!!! These kids deserve a raise for how outstanding they treat their customers!!!
June 2023

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Rita's Italian Ice & Frozen Custard

1134 New Britain Ave, West Hartford, CT 06110
(860) 986-7717