Rita's Italian Ice & Frozen Custard

3115 US Hwy 98 N Market Square Shopping Center, Lakeland
(863) 606-5822

Recent Reviews Order Online

Featured Treats
Cookies n' Cream Concrete
Vanilla custard blended with Oreo cookie and stuffed with hot fudge.
Strawberry Shortcake Concrete
Vanilla custard blended with nilla wafers and stuffed with strawberry sauce.
Birthday Cake Concrete
Vanilla custard blended with nilla wafers and rainbow sprinkles.
Chocolate Hazelnut Cookie Concrete
Vanilla custard blended with Nutella and Oreo cookie pieces.
Brookie Dough Concrete
Twist custard blended with cookie dough pieces and brownie bites.
Strawberry Pie Concrete
Strawberry custard blended with pie pieces and stuffed with strawberry topping.
Cotton Candy Confetti Gelati
Layers of cotton candy Italian ice and vanilla custard, topped with rainbow sprinkles.
Cotton Candy Glitter Gelati
Layers of cotton candy Italian ice and vanilla custard, topped with glitter.
Black and White Milkshake
Vanilla custard blended with hot fudge.
Apple Pie Milkshake
Vanilla custard blended with apple pie filling.
Brookie Dough Milkshake
Twist custard blended with cookie dough pieces and brownie bites.
Oreo Cookies N' Cream Milkshake
Vanilla custard blended with Oreo cookie pieces.
Reese's Peanut Butter Mudslide Milkshake
Vanilla custard blended with reese's peanut butter sauce and hot fudge.
Mango Misto Shake
Mango Italian ice blended with vanilla custard.
Peanut Butter and Jelly Sundae
Vanilla custard topped with reese's peanut butter sauce and strawberry topping.
Rainbow Sundae
Vanilla custard topped with gummy bears and rainbow sprinkles.
Apple Pie Sundae
Vanilla custard topped with apple pie filling and pie chips.
Reese's Peanut Butter Mudslide Sundae
Vanilla custard topped with hot fudge, hot caramel and reese's peanut butter cups.

Italian Ice
Italian Ice
Made fresh daily with real fruit.
Italian Ice Flight
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy and delicious.
Frozen Custard Pints
Freshly packed frozen custard.

Gelati
Gelati
Layers of Italian ice and custard.

Concrete and Blendini

Blendini
Custard blended with Italian ice and toppings.
Concrete
Custard blended with tasty toppings.

Sundaes and Shakes
Sundae
2 toppings, whipped cream and cherry.
Milkshake
Made with rich and creamy custard. Whipped cream and cherry by request only.
Misto Shake
Italian ice blended with vanilla or chocolate custard.
Waffle Bowl Sundae
2 toppings, whipped cream and cherry, served in a waffle bowl.

Custard Cookie Sandwiches
Individual Custard Cookie Sandwich
Frozen custard between two delicious cookies.
Custard Cookie Sandwich 6 Pack
A 6-pack of delicious frozen custard cookie sandwiches.

Photos

Photo credit: google
Photo credit: ubereats
Photo credit: grubhub
+22 photos
Photo credit: grubhub
+21 photos
Add a photo

Recent Reviews

The very first time I went there was last Saturday and I’ll tell you the strawberry and banana blend I got was very good. I will go back to get another one. The lady that waited on me was very friendly and sweet.
July 2025
The people here are very friendly and get your order quickly! Prices are decent! Milkshakes are meh, family says they tasted more like milk than milkshakes.... My concrete sundae though, was really good! Will return for sure but for something other than milkshakes!
July 2025
Rita’s Italian Ice & Frozen Custard in Lakeland offers the classic Rita’s menu, and the exterior of the establishment was very clean and well-maintained.

However, I’m giving it a 3/5 strictly due to the customer service. We stood at the counter for about 10 minutes without being acknowledged, even though we were clearly visible right in front of the glass. It wasn’t until another customer got in line, noticed we hadn’t been helped, and offered...
July 2025

More Reviews

You May Also Like

Wingstop - 3119 US Hwy 98 N
Chicken Wings, Vegetarian
Xing Xing Kitchen - 3131 US Hwy 98 N
Chinese
Dunkin' - 3108 US Hwy 98 N
Coffee Shops, Coffee, Donuts, Coffee & Tea

Rita's Italian Ice & Frozen Custard

3115 US Hwy 98 N Market Square Shopping Center, Lakeland, FL 33805
(863) 606-5822