First Watch

2260 Logan Blvd N Ste 301, Naples
(239) 920-7245

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Traditional Breakfast

Million Dollar Bacon

Classic Eggs Benedict

Elevated Egg Sandwich

Salmon Eggs Benedict

Avocado Toast Eggs

Blueberry Pancakes

Hacienda Hash

Holey Donuts

Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

The Healthier Side

AM Superfoods Bowl

Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter andMaldon sea salt.

Avocado Toast

Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.

Power Wrap

Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.

Healthy Turkey

Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta cheese. Served with our whole grain artisan toast and all-natural house preserves.

From the Griddle

Two Multigrain Pancakes

We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.

Multigrain Pancake

We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.

French Toast

Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berrycompote.

Belgian Waffle

Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.

Lemon Ricotta Pancakes

We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.

Iced Coffee

Honey Caramel Crunch

Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.

Iced Coffee

Creamy, sweet, cold and refreshing.

Cold Brew Coffee

Made with 100% Organic Aztec coffee beans.

Mint Mocha

Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.

Egg-sclusives

Elevated Egg Sandwich

Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Farmhouse Hash

Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Biscuits & Turkey Sausage Gravy With Eggs

One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Market Hash

Two cage-free eggs any style atop fresh, seasoned potatoes with house-roasted Crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted Mozzarella and herbed Goat cheese. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Farm Stand Breakfast Tacos

Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.

Chickichanga

Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and all-natural sour cream. Served with fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Omelets & Frittatas

The Works Omelet

Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with all-natural sour cream.

Frittata Rustica

A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.

Bacado Omelet

Bacon, avocado and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.

Smoked Salmon & Roasted Vegetable Frittata

A classic frittata with Wild Alaska Smoked Sockeye Salmon,* house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.

Chili Chorizo

Chorizo, avocado, green chilies, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.

Power Bowls

Pesto Chicken Quinoa Bowl

Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.

Power Breakfast Quinoa Bowl

Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.

Salads

Chicken Avocado Chop Salad

Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.

Superfood Kale Salad

Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan. Served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.

Sweet Honey Pecan Salad

Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.

Cobb Salad

Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing served on the side.

Sandwiches

BLTE

The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain.

Monterey Club

Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.

Ham & Gruyere Melt

Smoked ham, tomato and melted Gruyère cheese with Dijonnaise on grilled artisan brioche.

Roast Beef & Havarti Sandwich

Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon-dressed arugula on grilled Parmesan-crusted sourdough. Horseradish sauce on the side.

Market Veggie Sandwich

House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisanwhole grain.

Sides

Fresh Seasoned Potatoes

Freshly Baked Muffin of the Day

Million Dollar Bacon

Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.

Hardwood Smoked Bacon

Bob's Red Mill Cheese Grits

Chicken Sausage Patty

Bowl of Soup

Turkey Sausage

Smoked Ham

Side Two Eggs

English Muffin

Side Toast

Fresh Seasonal Fruit

Pork Sausage

Grab N Go GF Brownie

Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.

Bob's Red Mill Grits

Gluten Free Toast

*Please note our gluten-free bread is toasted in a shared toaster and cross-contact is very likely.

Side One Egg

Lemon Dressed Organic Mixed Greens

Side of Sliced Avocado

Grab N Go Salted Caramel Cookie

All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.

Million Dollar Potatoes

Upgrade your potatoes! Millions Dollar Bacon, Parmesan cream sauce and fresh herbs.

Biscuits & Gravy

Two For You

1/2 Sandwich & Soup

Create your perfect pair. Choose a half sandwich and a cup of soup.

1/2 Salad & Soup

Create your perfect pair. Choose a half salad and a cup of soup.

1/2 Sandwich & Salad

Create your perfect pair. Choose a half sandwich and a half salad.

Beverages

Morning Meditation

Project Sunrise Coffee

Kale Tonic

100%25 Cold Squeezed Orange Juice

Iced Coffee

Purple Haze

Fresh Brewed Iced Tea

Fountain Beverage

Decaf Coffee

Cold Brew Coffee

Milk

Hot Chocolate

Grapefruit Juice

Apple Juice

Kids First

Kids Pancake

One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.

Kids Granola Bowl

Non-fat vanilla Greek yogurt topped with our housemade granola with almonds, bananas, strawberries, blueberries and sprinkled with powdered cinnamon sugar. Served withsourdough toast.

Kids French Toast

Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.

Kids Half Waffle

A half portion of our fluffy Belgian waffle,served with fresh fruit and your choice of baconor sausage.

Kids Grilled Cheese

Ooey-gooey cheese melted between two pieces of grilled sourdough bread. Served with fresh fruit.

Kids Bacon & Egg

One cage-free egg cooked any way you like,served with bacon, sourdough toast and freshfruit.

Families, Groups & Groceries

The "Good Morning" Pack (for two)

The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.

The "Good Morning" Pack (for four)

The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.

Project Sunrise Coffee Tote (96 oz)

Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12.Project Sunrise supports the female farmers in Huila, Columbia.

House-Made Granola

12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!

Project Sunrise Retail Coffee

12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!

First Watch Cookbook

A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!

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Recent Reviews

We went on a Sunday afternoon, and even though it seemed to be busy, we were seated immediately and served very quickly! I was surprised how many vegetarian options there were on the menu as well!

November 2025

Place was busy, so I'll try to keep that in mind. Whoever designed the sections for the servers is a sadist. The rank and file are tearing around while a large group of owners/managers something? Just stood around. We waited ten minutes for our first contact and then that much time, or more for our bill. Not really the servers fault, but it's a bad look for that many people to be standing at the entrance to the kitchen on their phones doing nothing, while five servers...

November 2025

My waitress Heidi was amazing and so attentive. She realized I had a bad day and showed her appreciation in the most generous way possible. I send her my appreciation and blessings :)

November 2025

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