Tag’s is a wonderful family owned bakery with fun, delicious treats. The holiday themed baked goods are clever and scrumptious, and the cakes are always fantastic.
Yes, Tag’s has been around a long time. But it’s surprising given their lack of customer service. Deplorable. I purchased 9 cut out pumpkin cookies. We had never purchased them before. So I called ahead to inquire about them. When asked if they were a plain sugar cookie with no flavor in either the cookie or icing the staff person said there wasn’t except for the chocolate icing for the face. I also explained that we were looking for plain, only vanilla flavored cookies like other bakeries sell at this time of year. Upon tasting one we discovered it had a strong cinnamon flavor, which is not we were looking for. We purchased most for kids who are fussy about taste. I first spoke with “store manager” Alexandra. She first said it was the same recipe used for all their cut out cookies. I explained that we had never had their cut out cookies and that is why I had called ahead for information. I told her it was an overpowering cinnamon flavor. She went to check with the Baker and returned saying recipe calls for a hint of cinnamon, but that it doesn’t provide a cinnamon flavor. I offered that maybe this was a bad batch that got too much cinnamon in it? After going around and round with her without even an apology, I told her I was getting very irritated and that she could at least offer a credit. I spent $30 on the cookies or not what they told us it would be. She said we don’t do that and continue to go in circles with defending them. I’ve been asked her to have the person she reports to call me and she said there is no one higher. I then said well I guess you just want a very bad review. Then suddenly, she got somebody else on the phone named Dana. Dana was just as bad, if not worse. She went round and round defending the cookies and not even apologizing for the experience. After both of them wasting so much of my time I finally hung up. Maybe they need their managers to go through customer service training because they sure don’t get it. No apologies or a credit for their error. You can make good baked items but being so rude and not caring at all about the experience leaves customers frustrated. There are plenty of other good bakeries with people who care about their customers. Read the other low reviews and you’ll see this is typical. Be careful how much money you spend with them.
11-5-24. Thank you for your response, Gretchen. I appreciate it. Is there an email address or number I can reach you at?
Atmosphere: 1
Food: 1
Service: 1
Ian M
Cherry cobbler was very good!
Food: 4
Christine M Savas
It was our first time needing to order a cake since living in Evanston and we live near Central St so we wanted to support local. It felt like a risk ordering a cake for 50 people without ever having their cake before but it did not disappoint! Everyone wanted to know where we got our cake from.
Our party was Sunday so I picked up Saturday since they’re closed Sunday and it stayed perfect.
I brought in a picture of a cake I saw online elsewhere and they were able to recreate it perfectly.
I will say we got the 14” round for 50 people, but we had quite a bit left over even with just about everyone having a piece.
Luis Tovar
I had some hopes for this one as other bakeries in Evanston seem to be getting a recent shoddy rep indicating they've rested on their laurels for too long. This one.....sadly isn't any different.
Shortly after walking in, I could immediately feel the aura of "order quick and get the F out" from the staff, which is very shoddy and pathetic. It's a bakery, not a fast food joint, don't treat it like a hastened experience.
As for the food, me and fiance agreed on the fact that the quality of cake slices matched the attitude of employees I encountered at the bakery. A damn shame indeed. I will continue to go into Chicago to Sugar Daddy for my cakes.
Kid-friendliness: They seem to tolerate the child that was there but not sure if it was genuine tolerance.
Atmosphere: 3
Food: 3
Service: 2
Recommended dishes: Cakes
vinnie moag
Wonderful bakery and best streusel coffee cake ever! Great staff, too! I will be back! P. S. They have the best long johns, too if you are lucky enough! Enjoy!!
Atmosphere: 4
Food: 4
Service: 5
Recommended dishes: Danish, Coffee Cakes
Benjamin
Incredible bakery you must go visit! Half of the location is a bit green and the other half is a café. When I walked in, I was greeted with the smile and excellent service. I let them know. This is my first time visiting. They suggested a few of their most popular treats I picked up a few cookies to try And the friendly woman behind the counter, offered me a complementary cookie on the house. Not only was the service, great, and the cookies were delicious, but the interior space was immaculate. I will definitely come back and will recommend this location to any of my fellow Bakery lovers, thank you
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Florentine Cookies
Benjamin Reha
Incredible bakery you must go visit! Half of the location is a bit green and the other half is a café. When I walked in, I was greeted with the smile and excellent service. I let them know. This is my first time visiting. They suggested a few of their most popular treats I picked up a few cookies to try And the friendly woman behind the counter, offered me a complementary cookie on the house. Not only was the service, great, and the cookies were delicious, but the interior space was immaculate. I will definitely come back and will recommend this location to any of my fellow Bakery lovers, thank you
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Florentine Cookies
c.m. Isaac
If you are looking for delicious cheese strudel ,apple slices or biscotti then this place is a must try!
Atmosphere: 4
Food: 4
Service: 4
Julie-Ann Klein
The best cookies ever! I order boxes for clients and friends and they never disappoint. The service is excellent and the adjoining cafe is a great place to hang out and order their hot soup - I love the mushroom soup! My new favorite neighborhood hangout!
Really pleased with this place! A go-to coffee shop was closed so I decided to pop in here. The service was so personable and lovely. My mocha was delicious! Chiron was patient and helpful as I couldn’t decide! It’s super cute and spacious inside. Give this place a try!
Atmosphere: 5
Food: 5
Service: 5
Angel Morales
The best of the bestSo if they will be a pleasureIt counts but it's worth it
Peter Daw
They made a custom cake for us and it was perfect!
Elizabeth Gussis
My first visit to Tags I live in NW suburbs 35 miles away . I was working in area . I Purchased cake slices there were delicious , purchased more a week later (working in area) next day purchased cake was okay little dry . Not as good as the cake slices . Purchased cake slices next day they were not as fresh . Went there a week later to purchase cake slices on a Thursday they were out of cake slices . Went there the following Tuesday they still had not replenished there bakery stock . Cakes were sitting in display case over 1-2 weeks old . . I thought I had finally found a great bakery however , I am Very disappointed in consistency and staff attitude
Jorge Juarez
My mother, Gloria, worked at Tag's bakery in 1982. Visiting brings back joyful and tasty memories. Their Florentines are uniquely classic and so delicious. So very glad to see the bakery is still open and thriving, their staff is wonderful. Definitely a place to go and enjoy with others.
Tag’s is a wonderful family owned bakery with fun, delicious treats. The holiday themed baked goods are clever and scrumptious, and the cakes are always fantastic.
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Cobbler, Smile Cookies, Florentine Cookies, Cupcakes, Doughnut, Custom Cakes, Wedding Cake, Specialty Cake, Cherry Cobbler, Birthday Cake
Yes, Tag’s has been around a long time. But it’s surprising given their lack of customer service. Deplorable. I purchased 9 cut out
pumpkin cookies. We had never purchased them before. So I called ahead to inquire about them. When asked if they were a plain sugar cookie with no flavor in either the cookie or icing the staff person said there wasn’t except for the chocolate icing for the face. I also explained that we were looking for plain, only vanilla flavored cookies like other bakeries sell at this time of year.
Upon tasting one we discovered it had a strong cinnamon flavor, which is not we were looking for. We purchased most for kids who are fussy about taste. I first spoke with “store manager” Alexandra. She first said it was the same recipe used for all their cut out cookies. I explained that we had never had their cut out cookies and that is why I had called ahead for information. I told her it was an overpowering cinnamon flavor. She went to check with the Baker and returned saying recipe calls for a hint of cinnamon, but that it doesn’t provide a cinnamon flavor. I offered that maybe this was a bad batch that got too much cinnamon in it? After going around and round with her without even an apology, I told her I was getting very irritated and that she could at least offer a credit. I spent $30 on the cookies or not what they told us it would be. She said we don’t do that and continue to go in circles with defending them. I’ve been asked her to have the person she reports to call me and she said there is no one higher. I then said well I guess you just want a very bad review. Then suddenly, she got somebody else on the phone named Dana. Dana was just as bad, if not worse. She went round and round defending the cookies and not even apologizing for the experience. After both of them wasting so much of my time I finally hung up. Maybe they need their managers to go through customer service training because they sure don’t get it. No apologies or a credit for their error. You can make good baked items but being so rude and not caring at all about the experience leaves customers frustrated. There are plenty of other good bakeries with people who care about their customers. Read the other low reviews and you’ll see this is typical. Be careful how much money you spend with them.
11-5-24. Thank you for your response, Gretchen. I appreciate it. Is there an email address or number I can reach you at?
Atmosphere: 1
Food: 1
Service: 1
Cherry cobbler was very good!
Food: 4
It was our first time needing to order a cake since living in Evanston and we live near Central St so we wanted to support local. It felt like a risk ordering a cake for 50 people without ever having their cake before but it did not disappoint! Everyone wanted to know where we got our cake from.
Our party was Sunday so I picked up Saturday since they’re closed Sunday and it stayed perfect.
I brought in a picture of a cake I saw online elsewhere and they were able to recreate it perfectly.
I will say we got the 14” round for 50 people, but we had quite a bit left over even with just about everyone having a piece.
I had some hopes for this one as other bakeries in Evanston seem to be getting a recent shoddy rep indicating they've rested on their laurels for too long. This one.....sadly isn't any different.
Shortly after walking in, I could immediately feel the aura of "order quick and get the F out" from the staff, which is very shoddy and pathetic. It's a bakery, not a fast food joint, don't treat it like a hastened experience.
As for the food, me and fiance agreed on the fact that the quality of cake slices matched the attitude of employees I encountered at the bakery. A damn shame indeed. I will continue to go into Chicago to Sugar Daddy for my cakes.
Kid-friendliness: They seem to tolerate the child that was there but not sure if it was genuine tolerance.
Atmosphere: 3
Food: 3
Service: 2
Recommended dishes: Cakes
Wonderful bakery and best streusel coffee cake ever! Great staff, too! I will be back! P. S. They have the best long johns, too if you are lucky enough! Enjoy!!
Atmosphere: 4
Food: 4
Service: 5
Recommended dishes: Danish, Coffee Cakes
Incredible bakery you must go visit! Half of the location is a bit green and the other half is a café. When I walked in, I was greeted with the smile and excellent service. I let them know. This is my first time visiting. They suggested a few of their most popular treats I picked up a few cookies to try And the friendly woman behind the counter, offered me a complementary cookie on the house. Not only was the service, great, and the cookies were delicious, but the interior space was immaculate. I will definitely come back and will recommend this location to any of my fellow Bakery lovers, thank you
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Florentine Cookies
Incredible bakery you must go visit! Half of the location is a bit green and the other half is a café. When I walked in, I was greeted with the smile and excellent service. I let them know. This is my first time visiting. They suggested a few of their most popular treats I picked up a few cookies to try And the friendly woman behind the counter, offered me a complementary cookie on the house. Not only was the service, great, and the cookies were delicious, but the interior space was immaculate. I will definitely come back and will recommend this location to any of my fellow Bakery lovers, thank you
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Florentine Cookies
If you are looking for delicious cheese strudel ,apple slices or biscotti then this place is a must try!
Atmosphere: 4
Food: 4
Service: 4
The best cookies ever! I order boxes for clients and friends and they never disappoint. The service is excellent and the adjoining cafe is a great place to hang out and order their hot soup - I love the mushroom soup! My new favorite neighborhood hangout!
Atmosphere: 5
Food: 5
Service: 5
Restaurantji Recommends
Really pleased with this place! A go-to coffee shop was closed so I decided to pop in here. The service was so personable and lovely. My mocha was delicious! Chiron was patient and helpful as I couldn’t decide! It’s super cute and spacious inside. Give this place a try!
Atmosphere: 5
Food: 5
Service: 5
The best of the bestSo if they will be a pleasureIt counts but it's worth it
They made a custom cake for us and it was perfect!
My first visit to Tags I live in NW suburbs 35 miles away . I was working in area . I Purchased cake slices there were delicious , purchased more a week later (working in area) next day purchased cake was okay little dry . Not as good as the cake slices . Purchased cake slices next day they were not as fresh . Went there a week later to purchase cake slices on a Thursday they were out of cake slices . Went there the following Tuesday they still had not replenished there bakery stock . Cakes were sitting in display case over 1-2 weeks old . . I thought I had finally found a great bakery however , I am Very disappointed in consistency and staff attitude
My mother, Gloria, worked at Tag's bakery in 1982. Visiting brings back joyful and tasty memories. Their Florentines are uniquely classic and so delicious. So very glad to see the bakery is still open and thriving, their staff is wonderful. Definitely a place to go and enjoy with others.
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