Rita's Italian Ice & Frozen Custard

This was suppose to be a birthday cake concrete… appears to me it’s missing a few ingredients.

I was hesitant to try this place due to the terrible reviews, but we seriously lack ice cream options in the area on uber eats so I pulled the trigger.

The peanut butter and cake concrete mixers were both fantastic. Super flavorful. My only complaint is that the serving was somewhat small relative to the cost in a smallish paper cup. Overall delicious and I’ll definitely order again.

I just wanted to start off saying, l've been coming to this Rita's with my family since the day it opened, what once was an AMAZING establishment, to getting to know the owner (Julie) I'm not sure if she's still the owner I could be wrong, to now being met with some of the most unwelcoming, unpleasant attitudes. I came to Rita's about 1 1/2 weeks ago with my partner walked in the door, no greeting, we pretty much had to ask to be serviced , I ordered a blendini , I could tell the employee making it was a bit irritated, she then made my blendini put it on the counter and then walked to the back , I noticed when I received it , it was hardly blended and there was still chunks of ice in it , I was a tad irritated but just figured it was a bad day cool. My partner then comes back today 8/6/25 and ordered a simple custard , not only is Rita’s pretty expensive I get it it’s a business but the portion in comparison to what it used to be to now ? Is extremely telling , the level of care Rita’s used to give as opposed to now ? It’s a complete 180°, the unpleasant and unwelcoming behavior is enough but we still tried to give the benefit of the doubt but I can honestly say the customer service has completely depleted and it’s honestly disheartening, what once was an amazing establishment that my family and I used to come to WEEKLY , to now feeling like a burden and unwelcome into a place people spend their hard earned money , I’ve tried to give this location the benefit of the doubt in hopes to hold onto the memories cherished here but it’s now a place I will honestly no longer give my money to. I do still wish this establishment the best of luck and I do hope they can give their employees a lesson on proper customer service , this was once such an amazing establishment and I hope they can one day regain that title.

Terrible customer service at this location today. I walked in and was not greeted by anyone. When I approached the register and asked the young Black girl about tasting a flavor, she responded with an attitude and snapped, telling me the flavors were listed on the board—then continued texting and scrolling on her phone, completely dismissive.

This is the only location in Laurel where I’ve consistently experienced poor customer service. It’s unfortunate that employees are hired without proper customer service training or professionalism. It reflects badly on your brand and leaves customers feeling unvalued.

7.16. 2025 @ 12:45 pm - Great customer service, very clean, thr frozen drinks are really good :)

Wow I should have had Rita's long time ago its soo good

I walked in yesterday there were 2 employees behind the counter but neither acknowledged I was there for about 3 or 4 minutes. When the female employee finally came to take my order she made me repeat the order 3 times and rolled her eyes after I paid (was I not supposed to pay?) when I received my peanut butter toffee concrete it was as if she had spread the concrete all along the inside of the cup but literally a hole down the center. I could see the bottom of the cup. I won’t be going back, there was no reason for all that the store wasn’t busy, I wasn’t rude to anyone, if you hate your job don’t work there.

Not properly managed at all. The employees are all children who do not know what they’re doing and there never seems to be any kind of supervision on site. I requested a refund because I was told they didn’t have the ingredients after already taking my order and no one on site knew how to process the refund. I waited for several minutes waiting for the manager to respond to their call/text on how to process the refund. Hire experienced employees or provide supervision for the younger workers.

My experience tonight was disheartening. The employees were rude and disrespectful. I have not been to Rita’s in a while so I had questions about some of the menu items. The cashier was annoyed, spoke to me in a condescending tone, and made faces to the other employee as I was ordering.

Place is disgusting. Came in there with my children and a sewage smell instantly hit our noses. Cashier had headphones on and was closed off. Not coming back here at all.

Literally every time I order from this location they mess up the order. Like they only got 1 out of 3 things right on my latest order. It was a large custard swirl with chocolate sprinkles and SOMEHOW I got a small swirl with rainbow sprinkles. What is happening-

just not it.. terrible service.

Atmosphere: 1

Food: 2

Service: 1

i bought the whole place OOOUT!!! The iced cream was sooo good!! And the icee was the lectable... if you will ( ͡° ͜ʖ ͡°) LOL!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Ice Cream Cone, Layered Ice Cream and Italian Ice, Cotton Candy, Gummy Bears, Apple Pie Filling, Brownie, Blue Raspberry, Chocolate Chip, Chopped Peanuts, Mango, Birthday Cake Concrete, Peanut Butter Mudslide Concrete, Toppings on the Side, Maverick Pizza, Oreo, 5 Layer Gelati, Frozen Custard, Create Your Own Concrete

Great place to bring the kids. Always hits

Atmosphere: 4

Food: 5

Service: 3

This was our first and will be the last time we visit here. Came on a Friday evening for some of their concretes. The girls behind the counter were unfriendly and the concretes we received were completely melted and served in plain white "eco" cups while other customers received Rita branded ones. Pretty crazy for $16 worth of frozen custard.

Atmosphere: 1

Food: 1

Service: 1