Treat Yo' Self Bakery

100 Pine St W Suite C, Wilson
(252) 674-1194

Recent Reviews

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mary macqueen

Got lots of stuff to check out and it was all delicious. It's hard to find a good bakery in N.C. I am from NY but relocated here. This place is an hour away from me but if you need real baked goods made with real ingredients then it's worth the drive. Going to order my birthday cake from here. Cannot wait!

Brianna Fitzpatrick

Best cupcakes and cookies I’ve ever had! Tried the biscoff cupcake, strawberry cream cupcake, banana cream snickerdoodle cookie, and espresso rye cookie and I regret not getting more. Everything was so delicious and the store is so cute!

Vicki

Love this place. Amazing goodies at great prices. Definitely worth traveling for 😀. Can't wait to go back!!

Shannon Smith

We live about 2.5 hours away, but decided to stop here on our way back from a trip down to Wilmington from VA. I've enjoyed watching all the decorating videos Greg posts. They are hilarious! But the desserts are the real star! We bought a variety of cupcakes, bars, and cookies and every single one was delicious! The cupcakes were the PERFECT light and spongy texture, the fillings were deliciously complementary, and the icing was nice and light, not heavy and overly sweet. We tried a few different cookies and cookie sandwiches, but the chocolate chip cookies were the best cookies I've ever eaten! The prices were very reasonable as well. We will definitely be back.

Emily Fitchett

Quick trip from Greenville NC to try this spot I've been following on Instagram - did not disappoint!!! Employees were very attentive and there was a good selection of treats!! Cute, open and airy front of house with a few spots to sit and eat. Was a tad disappointed that there were no cakes available to purchase, but it was a Wednesday afternoon (about 1:30 pm) so I understood. Bought a nice little selection; Ooey Gooey Bars, small Caramel Cheesecake, Chocolate Chip Cookies, Blueberry Scone, Nutella Cupcake and BANANA PUDDING!!! I absolutely LOVE how they use leftover cake pieces for this!!! I've watched this being made so many times and finally got to taste!! YUMMMMM!!! Wish I could have met and got a picture with the hilarious and very talented baker but he's a busy bee in the back creating absolute magic!!! Can't wait to go back and VERY HIGHLY RECOMMEND!!! <>

patrick schlotterback

I love this shop and shout out to the owner for opening a small business. The fun and flavors of the treats is not that serious. Try some and see what you like! It’s clear from the bad reviews that’s some people have tik tok brain and have no idea what they’re talking about.

Amber Lopez

Not only do they have fresh bait treats on a daily basis that are absolutely amazing. They also have made to order cakes. They made my daughter‘s 18th birthday cake and it wonderful. She loved it.

Scotty Johnson Jr.

Bakery was super cute. We visited because I'm a huge fan of Greg's videos. Was really excited that Greg was actually there and took the time to talk to us and even took a selfie with us. I tried the strawberry shortcake cupcake and my friend got the key lime they were both delicious. Also got a few cookies to go. Was very pleasantly surprised how inexpensive the cupcakes and cookies were. Highly recommend this bakery and thank you for being so kind and welcoming Greg and the rest of your staff

Erin Pica

I have been following your videos for awhile and decided to drive from outside of Raleigh to come to your bakery. Everything we purchased today was delicious! The banana pudding cake was awesome! Will definitely be back soon!!**Update** Your peanut butter cookies are the best!!

Rebekah Harper

Found this on Instagram. Ordered our first ever “real” bakery cake here, and loved it!

WorldChanger Heather

I would definitely buy pastries from here again. Everything I purchased was fresh and homemade!!!

Victoria Medeiros

The staff was terrific and patient as I picked out the items I wanted. Definitely recommend the cinnamon crumb bars (might not be the correct name) they were so so good. They have done a wonderful job with the new location and add the pop of color we need in downtown!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Bakery, Assorted Cookies

Erin Lynch

The best sweets and treats! Friendly helpful staff and such a cool vibe!

Kid-friendliness: Fun photo op

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Bakery

Court Frances

Delicious baked goods and super cool atmosphere!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Muffins, Bakery, Chocolate Fudge Cupcake

Carson Lankford

Ordered a custom cake for my proposal and it turned out better than I could have imagined. They did exactly what I wanted and more. Will be back anytime I need a cake!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Berry Cheesecake, Bakery, Assorted Cookies, Birthday Cake

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