Rita's Italian Ice & Frozen Custard

453 White Horse Pike, Absecon
(609) 677-8866

Recent Reviews

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Raymond Baird

Awesome place for a water ice .

Joe Charles

Mango water ice and vanilla ice cream 😎

Jelani Hayes

Good customer services had good service from tye staff

Jeannette Ruiz

Very Disappointing Experience on Mother’s Day

Unfortunately, my family and I had a terrible experience at Rita’s in Absecon on Mother’s Day. We visited for a simple treat and waited a long time for our order, but we remained patient and polite throughout. Once we finally received our ice cream, my toddler accidentally dropped her spoon. I went to the counter to ask for a new one, and while the owner gave me one, she did so reluctantly and questioned why I needed it. I explained that my toddler had dropped hers, which should have been enough.

A few minutes later, I accidentally dropped a spoon myself, so I went back to ask for another. This time, the owner reacted with visible anger and snapped, “Are you kidding me? These spoons cost a lot of money. This is ridiculous, and this will be the last time.” I was shocked by her attitude and replied, “Wow, it’s just a plastic spoon—this really isn’t that serious.”

She then said we were an inconvenience because they were about to close. My husband, upset by how I was being treated, asked her for another spoon and even offered to pay for it, asking, “How much do you want—$1?” She refused but did eventually give hubb and slammed the service window shut in our faces.

I understand that everyone can have a rough day, but this kind of rude, unprofessional behavior—especially on Mother’s Day—is unacceptable. We were paying customers simply asking for basic courtesy. If this is how she treats guests over something as small as a spoon, I can only imagine how others have been treated. Truly disappointing and not how a business should operate.

Muneera alq

Best ice cream custard ever never change the taste since I was a child my favorite place ever

Godess Robles

Yay my favorite

Jennifer Mathewson

I love THIS Rita's. They are so friendly and great at remembering their clients. I always liked Rita's but this one is special.

Priscilla Noel

BEWARE: Ask what the price of your desired item will cost before ordering. I ordered the kids size gelati for a child and it ended up costing more than the price of the small size gelati. So essentially I paid more and the child got less. It would be appreciated if ALL prices are displayed for all items including kids sizes and toppings for customers to know the price BEFORE ordering.

Atmosphere: 3

Food: 4

Service: 3

Roo Harris

Got there at 9:20 and it was closed even though it says closed at 10

Wendy BROOKER

Stopped at Rita's 4 chocolate and mint chocolate chip water ice.

Atmosphere: 5

Food: 5

Service: 5

Patrick Broecker

Friendly service / Awesome

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice, Cotton Candy, Blue Raspberry, Custard

Denice B

It was good

Food: 4

Service: 4

Arelis Figueroa

Delicious!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice

Daniel Schiavello

Always love Rita's great

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice

Preet Patel

Great people, even better water

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice, Mango, Custard

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Rita's Italian Ice & Frozen Custard

453 White Horse Pike, Absecon, NJ 08201
(609) 677-8866