Rita's Italian Ice & Frozen Custard

This is absolutely hands down the best Rita’s store in NJ!!! They have the very best selection of ices and everyday they serve strawberry ice flavor!!! We had Madison as our server and she is so very friendly and professional with such a great attitude . There should be more employees like her at every store! Will definitely be coming to this store before and after every Atlantic City visit!!! The very best⭐️⭐️⭐️⭐️⭐️😋😋😋😋😋

Great staff at the absecon Rita's! Very friendly and fast. They have all the ice flavors and usually there isn't a line if you go during the day/week days. It can get busier on evenings and weekends. The road to get here is a back road.

They have the flavors to go with the cool down drinks n deserts .....Bussin

Water Ice at Rita's is 10/10. This is my favorite Rita's in Atlantic County. Not a big fan of the custard myself, but my family loves it. I like my orders to be water ice only always a half & half flavor.
P.S.
The 3 best water ice flavors are- in order : green apple, strawberry, & mango.

Awesome place for a water ice .

Mango water ice and vanilla ice cream 😎

Good customer services had good service from tye staff

Very Disappointing Experience on Mother’s Day

Unfortunately, my family and I had a terrible experience at Rita’s in Absecon on Mother’s Day. We visited for a simple treat and waited a long time for our order, but we remained patient and polite throughout. Once we finally received our ice cream, my toddler accidentally dropped her spoon. I went to the counter to ask for a new one, and while the owner gave me one, she did so reluctantly and questioned why I needed it. I explained that my toddler had dropped hers, which should have been enough.

A few minutes later, I accidentally dropped a spoon myself, so I went back to ask for another. This time, the owner reacted with visible anger and snapped, “Are you kidding me? These spoons cost a lot of money. This is ridiculous, and this will be the last time.” I was shocked by her attitude and replied, “Wow, it’s just a plastic spoon—this really isn’t that serious.”

She then said we were an inconvenience because they were about to close. My husband, upset by how I was being treated, asked her for another spoon and even offered to pay for it, asking, “How much do you want—$1?” She refused but did eventually give hubb and slammed the service window shut in our faces.

I understand that everyone can have a rough day, but this kind of rude, unprofessional behavior—especially on Mother’s Day—is unacceptable. We were paying customers simply asking for basic courtesy. If this is how she treats guests over something as small as a spoon, I can only imagine how others have been treated. Truly disappointing and not how a business should operate.

Best ice cream custard ever never change the taste since I was a child my favorite place ever

Yay my favorite

I love THIS Rita's. They are so friendly and great at remembering their clients. I always liked Rita's but this one is special.

BEWARE: Ask what the price of your desired item will cost before ordering. I ordered the kids size gelati for a child and it ended up costing more than the price of the small size gelati. So essentially I paid more and the child got less. It would be appreciated if ALL prices are displayed for all items including kids sizes and toppings for customers to know the price BEFORE ordering.

Atmosphere: 3

Food: 4

Service: 3

Got there at 9:20 and it was closed even though it says closed at 10

Stopped at Rita's 4 chocolate and mint chocolate chip water ice.

Atmosphere: 5

Food: 5

Service: 5

Friendly service / Awesome

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice, Cotton Candy, Blue Raspberry, Custard