Rita's Italian Ice & Frozen Custard

Tried Rita's decades ago when I was here and fell in love. Then we got one in San Francisco Bay area and I was happy but it just wasnt the same. So i was happy to be back and get some authentic Rita's.

Great place

Perfect location, friendly staff!

I went there @12 june 26 2025. Enjoy the product and the service. I decided to return the next day @4:00-4:15 and the cashier with the rag on her head was snotty to say the least. Her customer service skills are in toilet. I can only imagine her off the clock and her co-worker thought she was funny. Smh. I walked the boardwalk from Ocean Casino in the rain only to regret my efforts. They left such a nasty taste in my mouth, I couldn't enjoy my Gelati. It only takes one time for me to be over a business/ person, I definitely wont waste my time again.

One of the lady’s screamed at me because outside I was leaning the table over and the ice cream was disgustingly gross the lady was very very rude to me and screamed at me for no reason when she could of politely told me to stop she’s the lady behind the popcorn

It was my son’s birthday and the owner was super nice he had the cookies And.cream he loved it

Kid-friendliness: The kids would

Recommended dishes: Custard Twist in Waffle Cone, Oreo Concrete

I love Rita’s ice cream, but the older woman with the glasses was very rude, my sister’s and I were the only one’s in there . She made us very uncomfortably felt like we had decided quickly and move on . not a Pleasant visit. Will never go to Rita’s on the broad walk in Atlantic City again.

I love Rita's and I love that they have this location here on the boardwalk which is great especially when you want a cold sweet treat on a hot summer day by the beach. The staff was very friendly and the service was very quick and efficient too, highly recommend!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Italian Ice

Very tasty, we went a few times and the staff was kind!

Atmosphere: 5

Food: 5

Service: 5

Hi, my name is Courtney and I just have to shine a bright ,positive light on this Ritas location in Atlantic City!
I had a horrid, traumatic experience at the SHOWBOAT HOTEL! I was there celebrating my daughters 16th bday. Her and her friends room were burglarized! They took EVERYTHING! Over $3,000 of valuables! So safe to say we were having a very bad trip but still decided to make the best of it. My daughter and her friends had a portrait done of them and I left the portrait on the counter at Rita's! I didn't realize until the next day 8-22! Of course we felt like omg all these misfortunes just keep happening. Long story short I called the number on the receipt (good thing I keep those things lol) and a LOVELY woman by the name of Maria Froio who happens to be the owner answered and as I started to ask about the portrait she immediately knew what I was referring to and said "Yep! I have it ,it's here! I was soooo relieved, happy and estatic! Of course i told her about the experience. We stayed on the phone for a total 16 mins and 17secs! I'm getting emotional as I type. This stranger was a listening ear for me to vent to, kind, caring, empathetic, informative and soooo much more! She told me she was not in today however her husband was and he will be there when i pick up the portrait. We hung up with plans to meet up in the near future. No longer a stranger, just a beautiful spirited person I can't wait to meet! And next lol we went to pick up the portrait I asked for her husband Albert or Alfred (forgive me). He was just as nice and sweet!! I expressed to him how wonderful his wife is. He was empathetic as well and then offered my daughter and her friends free ices! My brother has Autism so he's very picky with foods and her husband allowed him to get a chocolate gelato!!! Thanks soo much for your kindness!

Atmosphere: 5

Food: 5

Service: 5

The lady in the hijab chill and good service fr went there like 3 times in a day I think cause the ice cream good

Atmosphere: 5

Food: 5

Service: 5

Older woman behind the counter was cold and rude. She made a silly comment about me not buying ice cream for my son when he was about to have funnel cake. My brother picked up on the bad vibes and didnt even get anything?

I had their "Concrete" was like a thick blizzard, had it with chocolate icream and crushed oreos. Very Good.

Atmosphere: 4

Food: 5

Service: 4

The service was really good here. I had the Gelato (blue raspberry and strawberry-watermelon with vanilla custard.) Perfect Combo and great treat to have on the boardwalk.

Atmosphere: 4

Food: 4

Service: 4

Store was sticky. They kept changing where the line started and people kept getting skipped. Standard water ice considering it’s a chain. The prices were also inflated for the board walk

Atmosphere: 3

Food: 3

Service: 1

Recommended dishes: Italian Ice