First Watch

1012 Haddonfield Rd, Cherry Hill
(856) 400-3447

Recent Reviews Order Online

Customers' Favorites

Biscuits and Turkey Sausage Gravy with Eggs
Morning Meditation \u0026 Purple Haze
Belgian Waffle with Side of Bacon
Turkey Sausage Gravy and Biscuits
Morning Meditation & Purple Haze
Farm Stand Breakfast Tacos
The Elevated Egg Sandwich
Strawberry French Toast
Chorizo Chile Omelette
Lemon Ricotta Pancakes

Menu

Featured items
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Turkey Sausage
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
Hardwood Smoked Bacon
Fresh Seasonal Fruit
Iced Coffee
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Fall Seasonal Menu
Million Dollar Harvest Hash
Freshly seasoned potatoes with Million Dollar Bacon, house-roasted sweet potatoes and Crimini mushrooms, kale and Monterey Jack topped with two cage-free eggs cooked any style, herbed Goat cheese, lemon dressed arugula and drizzled with Mike's Hot Honey.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Pumpkin Pancake Breakfast
Two cage-free eggs cooked any style plus one of our signature spiced Pumpkin Pancakes and a Jones Dairy Farm grilled all-natural savory chicken sausage patty.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Barbacoa Quesadilla Benedict
Two barbacoa quesadillas prepared quesabirria-style, topped with poached cage-free eggs and covered with our Vera Cruz hollandaise, ranchero sauce and scallions. Served with seasoned black beans topped with housemade pico de gallo.
Cinnamon Spice Churros
Cinnamon sugar-dusted churros served with sea salt caramel toffee and Mexican mocha dipping sauces
Pomegranate Pear Punch
Pomegranate, pear, cane sugar and lime.

Iced Coffee
Iced Coffee
Creamy, sweet, cold and refreshing.
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
Mint Mocha
Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.

The Juice Bar
Kale Tonic
Kale, Fuji apple, English cucumber and lemon.
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Pomegranate Pear Punch
Pomegranate, pear, cane sugar and lime.

Classic Favorites
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

The Healthier Side
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter andMaldon sea salt.
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta cheese. Served with our whole grain artisan toast and all-natural house preserves.
Tri-Athlete
Egg white omelet with house-roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, our whole grain artisan toast, all-natural house preserves and fresh fruit.
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit and our housemade granola with almonds. Served with a freshly baked muffin of the day.

From the Griddle
Two Multigrain Pancakes
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berrycompote.
Floridian French Toast
Thick-cut brioche bread with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.
Multigrain Pancake
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.

Egg-sclusives
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruzsauce and all-natural sour cream. Served with fresh fruit and fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Biscuits & Turkey Sausage Gravy With Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Parma Skillet Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Market Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with house-roasted Crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted Mozzarella and herbed Goat cheese. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.

Omelets & Frittatas
The Works Omelet
Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with all-natural sour cream.
Bacado Omelet
Bacon, avocado and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Ham & Gruyere
Smoked ham, Gruyère cheese and fresh herbs.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
Morning Market Veggie
House-roasted zucchini, Crimini mushrooms, shallots, tomatoes and kale with Goat cheese and fresh herbs.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon,* house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
Chili Chorizo
Chorizo, avocado, green chilies, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Inspired Italian
Italian sausage, house-roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.

Power Bowls
Pesto Chicken Quinoa Bowl
Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.

Salads
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
Cobb Salad
Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing served on the side.
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan. Served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.

Sandwiches
Ham & Gruyere Melt
Smoked ham, tomato and melted Gruyère cheese with Dijonnaise on grilled artisan brioche.
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisanwhole grain.
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain.
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti cheese on a brioche bun.
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon-dressed arugula on grilled Parmesan-crusted sourdough. Horseradish sauce on the side.
Monterey Club
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.

Sides
Fresh Seasoned Potatoes
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Bowl of Soup
Hardwood Smoked Bacon
Turkey Sausage
Bob's Red Mill Cheese Grits
Fresh Seasonal Fruit
Freshly Baked Muffin of the Day
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.
English Muffin
Bob's Red Mill Grits
Side Two Eggs
Pork Sausage
Chicken Sausage Patty
Side One Egg
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
Lemon Dressed Organic Mixed Greens
Side of Sliced Avocado
Smoked Ham
Side Toast
Gluten Free Toast
*Please note our gluten-free bread is toasted in a shared toaster and cross-contact is very likely.
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.

Beverages
100%25 Cold Squeezed Orange Juice
Purple Haze
Iced Coffee
Project Sunrise Coffee
Apple Juice
Fountain Beverage
Grapefruit Juice
Cold Brew Coffee
Fresh Brewed Iced Tea
Milk
Decaf Coffee
Hot Chocolate
Kale Tonic

Families, Groups & Groceries
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
The "Good Morning" Pack (for two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
The "Good Morning" Pack (for four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12.Project Sunrise supports the female farmers in Huila, Columbia.
Loaf of Seed'licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It's great for homemade Avocado Toast!
House-Made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!

Kids First
Kids Pancake
One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
Kids Bacon & Egg
One cage-free egg cooked any way you like,served with bacon, sourdough toast and freshfruit.
Kids Grilled Cheese
Ooey-gooey cheese melted between two pieces of grilled sourdough bread. Served with fresh fruit.
Kids Granola Bowl
Non-fat vanilla Greek yogurt topped with our housemade granola with almonds, bananas, strawberries, blueberries and sprinkled with powdered cinnamon sugar. Served withsourdough toast.

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Recent Reviews

Better than average, but you’ll pay a premium for it. Also heavy Meyer lemon in the Benedict hollandaise is an odd choice. If you don’t want your Benedict to taste like lemon cookie, don’t get it. Also a single soggy ciabatta instead of the classic double English muffin… I don’t think it works. I’m tempted to give this spot a 3 star… but the other food looked good, so I’ll give them the Benedict of...
June 2026
I was at the Cherry Hill location yesterday with my daughter who “WAS” pregnant. There was a bit of a wait when I arrived so I asked the lovely hostess if she would be able to squeeze two people in as my daughter “is pregnant and has not eaten breakfast yet! She was wonderful and seated us immediately! To say I was appreciative is putting it mildly. We had a lovely breakfast. My daughter left and went shopping, needless to say her water broke while...
June 2026
This first watch is very high traffic 😅 The food still good as always and also services are good (servers are doing the best they could)..is depends what are you looking for.
June 2026

More Reviews

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First Watch

1012 Haddonfield Rd, Cherry Hill, NJ 08002
(856) 400-3447