Rita's Italian Ice & Frozen Custard

76C NJ-35, Eatontown
(732) 460-0075

Recent Reviews Order Online

Customers' Favorites

Italian Ice

Featured items
Create Your Own Concrete
Custard blended with tasty Toppings
Frozen Custard Pint
Award-winning frozen custard
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.

Italian Ice
Italian Ice
Made fresh daily

Frozen Custard
Frozen Custard
Cool, creamy & delicious
Unicorn Cup - Limited Time Offer
Any Frozen Custard flavor topped with Unicorn Glitter
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Layers of Italian Ice and Custard

Concrete & Blendini®
Create Your Own Concrete
Custard blended with tasty Toppings
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Candy Quake Concrete - Limited Time Offer
Chocolate/Vanilla Twist Custard mixed with REESE's Peanut Butter Cups and M&M Minis
REESE'S Peanut Butter and Jelly Concrete - Limited Time Offer
Vanilla Custard mixed with REESE's Peanut Butter Sauce and Strawberry Topping

Shakes
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.
Bottled Water

Photos

Photo credit: google
Photo credit: facebook
Photo credit: google
+54 photos
Photo credit: google
+53 photos
Add a photo

Recent Reviews

Great customer service! Nice location but I went in yesterday & I was so grossed out! They need to close for a day to deep clean. Everything was so dirty! Napkin holders were dirty & sticky, counters & the dispenser for the spoons was too! Especially because they’re a walk in location bc most Rita’s you just walk up to so it’s just makes me rather travel out of town instead..
June 2026
Great Italian ice, only issue I have with it is price- though in reality it’s not too bad, it just feels wrong spending more than a few dollars on Italian ice

Dietary restrictions: Kosher
June 2024
Service was great and was able to give us what we asked but what lacked was the communication because as I was ordering he didn’t even bothered asking for what size we wanted though it’s his job to do so, but overall he gaved us a small and though I wanted a large I didn’t even bothered to ask since I was already unsatisfied.
March 2024

More Reviews

You May Also Like

Philly Pretzel Factory - 76 NJ-35
Pretzel Store, Bakery, Pretzels, Hot Dogs
All Star Bagel and Coffee (formerly Time Out Coffee) - 76 A NJ-35
Coffee Shops, Coffee & Tea, Coffee, Juice Bar & Smoothies, Cafe
Mauka Indian Cuisine - 78 NJ-35
Indian, Vegan, Vegetarian

Rita's Italian Ice & Frozen Custard

76C NJ-35, Eatontown, NJ 07724
(732) 460-0075