Rita's Italian Ice & Frozen Custard

693 Lyons Avenue, Irvington
(973) 399-9898

Recent Reviews Order Online

Customers' Favorites

Frozen Custard
Mango Gelato
Italian Ice

Most Popular
Italian Ice Flight
Made fresh daily with real fruit.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Frozen Custard Pint
Award-winning frozen custard
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
3 Quart Bundle
Three Quarts of Italian Ice
Create Your Own Concrete
Custard blended with tasty Toppings
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.

Picked for you
Cheese Pretzel
A delicious cheesy and salty snack that goes great with Italian Ice.
Gelati
Layers of Italian Ice and Custard
3 Quart Bundle
Three Quarts of Italian Ice
3 Pretzel Bundle
A bundle of 3 delicious salty snacks that go great with Italian Ice.
4 Quart Bundle
Four Quarts of Italian Ice.

Italian Ice
Italian Ice
Made fresh daily with real fruit
Italian Ice Flight
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.

Gelati
Gelati
Layers of Italian Ice and Custard
Mermaid Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and Mermaid Sprinkles
Shark Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and 2 Gummy Sharks
Unicorn Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and Unicorn Glitter

Concrete & Blendini®
Create Your Own Concrete
Custard blended with tasty Toppings
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Candy Quake Concrete - Limited Time Offer
Chocolate/Vanilla Twist Custard mixed with REESE's Peanut Butter Cups and M&M Minis
REESE'S Peanut Butter and Jelly Concrete - Limited Time Offer
Vanilla Custard mixed with REESE's Peanut Butter Sauce and Strawberry Topping

Shakes
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.

Frozen Coffee
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.
Classic Soft Pretzel
A delicious salty snack that goes great with Italian Ice.
Bottled Water
Cheese Pretzel
A delicious cheesy and salty snack that goes great with Italian Ice.
3 Pretzel Bundle
A bundle of 3 delicious salty snacks that go great with Italian Ice.

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Recent Reviews

I had such a great experience at Rita’s! Everything was delicious, fresh, and the service was amazing. Marie was especially sweet, friendly, and made the experience even better. I’ll definitely be coming back! Highly recommend!
August 2026
I love the variety of flavors they offer, and the fact that you can sample before buying is a big plus. The pretzels, however, are very small and not really worth it. Lines can get long depending on the time of day, but overall, I love Rita’s.
April 2026
The staff is friendly and operates with patience and consideration. Although I’m not particularly fond of the neighborhood, I’m willing to make the drive to this specific location for Rita’s Ice. They are consistently generous with the toppings, and it's conveniently located near the parkway and Route 78.
April 2025

More Reviews

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Rita's Italian Ice & Frozen Custard

693 Lyons Avenue, Irvington, NJ 07111
(973) 399-9898