Rita's Italian Ice & Frozen Custard

2460 NJ-33, Neptune City
(732) 922-1912

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Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!

Concrete & Blendini®
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.

Shakes
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.

Drinks
Kool-Aid® Tropical Punch Ice Blender - Limited Time Only!
Kool-Aid® Tropical Punch Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

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Recent Reviews

The Ritas Italian ice in Neptune, New Jersey is on my way home from my gym. I visited for the first time after grueling workout not expecting much. I was honestly floored by the customer service experience I received and how well the team seem to gel together. One employee, Desiree, whose name I asked for specifically for this review, was particularly adapt to handling large orders and tedious requests coming from customers, Myself included. Despite the calamity of a busy summer,...
August 2024
Waited 10 minutes to be served today because the young boy working was talking to his friend who wasn’t even ordering. They were just chatting. The worker finally said to his friend, “let me take this customer.” I told him he could continue talking and I’ll wait on the young lady who was already serving customers. At this point I’ve already been waiting 10 minutes. If you are going to talk to your friends fine but take care of your paying customers first.
August 2023
This Rita’s is always on point after hitting Bradley Beach. Never disappoints. Bunch of kids running the place? Yes! Aren’t pretty much all Rita’s operated by young kids. They are doing a great job. Keepp up the good work. Again no complaints.
August 2023

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Rita's Italian Ice & Frozen Custard

2460 NJ-33, Neptune City, NJ 07753
(732) 922-1912