Rita's Italian Ice & Frozen Custard

574 Milltown Rd, North Brunswick
(732) 543-0030

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Italian Ice
Custard

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Most Popular
Create Your Own Concrete
Custard blended with tasty Toppings
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Italian Ice Flight
Made fresh daily with real fruit.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.

Picked for you
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
3 Quart Bundle
Three Quarts of Italian Ice
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Gelati
Layers of Italian Ice and Custard
Peach Ring Gelati - Limited Time Offer
Peach Ring Ice, Vanilla Custard and 2 gummy Peach Rings.

Italian Ice
Italian Ice
Made fresh daily with real fruit
Italian Ice Flight
Made fresh daily with real fruit.

Frozen Custard
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Frozen Custard
Cool, creamy & delicious
Frozen Custard Pint
Award-winning frozen custard
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.

Gelati
Mermaid Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and Mermaid Sprinkles
Shark Gelati - Limited Time Offer
Any Italian Ice, any Frozen Custard flavor and 2 Gummy Sharks
Peach Ring Gelati - Limited Time Offer
Peach Ring Ice, Vanilla Custard and 2 gummy Peach Rings.
Gelati
Layers of Italian Ice and Custard

Concrete & Blendini®
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
REESE'S Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Create Your Own Concrete
Custard blended with tasty Toppings
Create Your Own Blendini®
Custard blended with Italian Ice & Toppings

Shakes
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.

Freezer Fillers
3 Quart Bundle
Three Quarts of Italian Ice
Frozen Custard Pint
Award-winning frozen custard
Frozen Custard Pint
Frozen Custard Pint

Complete the Treat
Bottled Water

Frozen Drink
Frozen Lemonade
Refreshingly sweet frozen lemonades are available in a variety of flavors.

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Recent Reviews

The most refreshing dessert! I love getting the gelati with mango ice and vanilla custard. I’m never disappointed by the service and the wait time is never too long! Easy place for a quick stop.
May 2026
Depends on when you go, some of the staff are very nice and some not so much. The ice cream there does melt pretty quickly but what I found is some employees make things differently. For example one girl that has been working there for a while she made my blendie with a larger cup and mixed it well, which is how I’ve gotten it for the last couple of years. Meanwhile a boy that works there gave me it in a small cup and hasn’t mixed it at all. It was disappointing but what can...
October 2023
Their vanilla ice custard is the creamiest I have ever tasted. Didnt like the chocolate vanilla twirl that much though. Not on the economical side as the smallest cone will run over 4 dollars.
May 2023

More Reviews

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Rita's Italian Ice & Frozen Custard

574 Milltown Rd, North Brunswick, NJ 08902
(732) 543-0030