Rita's Italian Ice & Frozen Custard

1297 Centennial Ave, Piscataway
(732) 529-6140

Recent Reviews Order Online

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Bottled Water

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Recent Reviews

New to this location, small line, friendly & welcoming service. Came here for the free Italian ice on March 20th, first day of spring. Was surprised to not see many flavors now compared to 2006-2011. You know what you’re getting!
March 2025
Was my go-to my entire pregnancy till today. It’s really upsetting that I showed up at 8:30pm for the employee to not take my order. She claimed they were closed even though the sign said 9 and so did Google. This was very unfortunate.
October 2024
The Italian Ice at this location isn't made correctly. They barely have any flavor and taste watered down...... also where are the little chunks of fruit that are supposed to be mixed in???? They gave me my gelati in a clear plastic bathroom cup. Since when did the size change so dramatically? I guess it's a result of inflation. The custard was good though.
June 2022

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Rita's Italian Ice & Frozen Custard

1297 Centennial Ave, Piscataway, NJ 08854
(732) 529-6140