Rita's Italian Ice & Frozen Custard

1297 Centennial Ave, Piscataway
(732) 529-6140

Recent Reviews Order Online

Menu

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Bottled Water

Photos

Photo credit: google
Photo credit: google
Photo credit: facebook
+72 photos
Photo credit: facebook
+71 photos
Add a photo

Recent Reviews

Lake and team made our event so successful and fun! We had the truck at a recent event for an hour-they were so easy to work with and set up for a great event ahead of time. They were prompt day of, accommodating, very efficient and created a great environment for our guests! I will definitely be using them again:)
August 2025
I used to love the ice here but quality is falling due to $$ saving tactics after electricity rates went up. The ice was in melted liquid when served, the rep said that's how it is. On top of that there were chunks of plain water ice with no flavor in my cup. For $6.74 that's a rip Off. I could get a Cool Aid cherry slush at any convenience store for $2.00
The Franchise owner should look into this. They are trying to save electricity as the rates just went up....
August 2025
Rita's was a vendor at our first ever event in Elizabeth, NJ this past weekend! Lake, the owner was so easy to work with - professional, friendly, and accommodating. Our attendees had nothing but positive feedback about Lake and Rita's! We're looking forward to working with them again in the future. Highly recommend!
August 2025

More Reviews

You May Also Like

Shokudo - 1297 Centennial Ave
Ramen, Vegetarian
Panatieri's Piscataway - 1297 Centennial Ave
Pizza, Italian
Olive Garden Italian Restaurant - 1317 Centennial Ave
Italian, Salad, Soup, Vegan

Rita's Italian Ice & Frozen Custard

1297 Centennial Ave, Piscataway, NJ 08854
(732) 529-6140