Rita's Italian Ice & Frozen Custard

Princeton Shopping Center, 301 N Harrison St, Princeton
(609) 285-5159

Recent Reviews Order Online

Customers' Favorites

Swedish Fish
Italian Ice
Soft Serve

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard
Custard Cookie Sandwich
An individual or 6-pack of delicious Frozen Custard Cookie Sandwiches

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

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Recent Reviews

It was great! I loved the smooth process
Of ordering the service is nice and the flavors are great! I really like the options of Italian ice or ice cream good smooth im definitely going back here again!
June 2026
Such a great Rita’s. They have a wonderful selection of flavors, with more variety in both ice flavors and custard flavors than the average Rita’s. The service is also very good: friendly and timely. There wasn’t too much of a line when I went, so it was very quick.
November 2024
First time going to this location since it just opened up. I went with my family in the afternoon. The lady who worked there/assisted us was extremely helpful and super nice. It was a pleasant experience. We all got vanilla & chocolate custard in a waffle cone. So yummy!! Will definitely be coming back to this location.
July 2023

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Rita's Italian Ice & Frozen Custard

Princeton Shopping Center, 301 N Harrison St, Princeton, NJ 08540
(609) 285-5159