Rita's Italian Ice & Frozen Custard

1801 Long Beach Blvd, Surf City
(609) 207-6494

Recent Reviews

Stephen Gold

Mike, the owner is an great

Atmosphere: 5

Food: 5

Service: 5

Russ Horn

Great treat.

Michael Bellantoni

An LBI favorite

Paulette Drogon

Love love love Rita's ice & custard.

Rich

Well they ran out of the lemon so I tried the Pina colada and it was very good ?

Rich Scatto

Well they ran out of the lemon so I tried the Pina colada and it was very good ?

Matthew D

Rita's has the best water ice I have ever found, this location was very friendly and even packed my water ice with extra cherries going above and beyond!

Lissette Jiggetts

If I could put 0 stars I would, they had 3 flavors minimum on a hot day. Having Italian ice on a hot day is what they are made for ?

Hugo Alves

No flavors available that we wanted. Most of the menu was out of stock, on a hot summer day…..no icey flavors? It’s what you’re known for….

Dawn Ortiz Bollis

Excellent service and perfect for when you are in the mood for soft serve!

Layla D.

Giving it 2 stars because their water ice is delicious and you can learn a lot about making the ice (made fresh daily). However, they treat their teenaged employees very poorly and will send angry messages if schedules need to be arranged. These are 14-17 year old young adults during the height of summer, not boot camp trainees.

Amanda Rizzuto

This location is a wonderful location. It is very clean, well stocked, with plenty of flavors and very friendly and knowledgeable staff. Customer service is superb! My son loves the cookie sandwiches and the ice flavors are beyond your basic cherry and lemon like most places!

Amanda Parker

Super disappointed when we specifically went for the Oatly custard for our toddler with allergies. We saw ads on Facebook and even saw a sign in front of the store. Disappointing when we got there with our toddler only to find that they no longer had this specific custard. Back to our favorite ice cream place on the island with vegan ice cream for her we went!

Alexandra Celli

No cherry, no lemon, no root beer… whaat! Also advertised coffee custard but didn’t have it. Chipwich looked like it was literally sat on.

Jacqueline Hooven

been coming here forever, the workers are nice and the ice cream is great.

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Rita's Italian Ice & Frozen Custard

1801 Long Beach Blvd, Surf City, NJ 08008
(609) 207-6494