Rita's Italian Ice & Frozen Custard

1801 Long Beach Blvd, Surf City
(609) 207-6494

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Italian Ice
Custard

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme
Pumpkin Toffee Concrete - Limited Time Only!
Vanilla Frozen Custard blended with Almond Toffee Crunch and Pumpkin Crème
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

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Recent Reviews

there's so many flavors! The board of flavors changes every day so it's cool to try something new! My favorite flavors are always there becuase I like almost all of them, I don't just stick to one flavor. I understand that during the day the popular flavors will sell out so I wont get upset if mango or cherry are gone. They made amazing accomodations for my allergies which was super sweet as well. I recommend it 100%
July 2024
there's so many flavors! The board of flavors changes every day so it's cool to try something new! My favorite flavors are always there becuase I like almost all of them, I don't just stick to one flavor. I understand that during the day the popular flavors will sell out so I wont get upset if mango or cherry are gone. They made amazing accomodations for my allergies which was super sweet as well. I recommend it 100%
June 2024
Place serves good food down in florida it isn't as good as it is up here for sure. Only thing i didn't like was the fluctuating wait times and no inside. one day its fast one day 10 minutes on day 2 one day 7 it's not a big deal but wish it was same overall. And no inside isn't that big of a deal either. Still the best rita's i've been too. Best flavor is blue raspberry and banana
June 2024

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Rita's Italian Ice & Frozen Custard

1801 Long Beach Blvd, Surf City, NJ 08008
(609) 207-6494