Rita's Italian Ice & Frozen Custard

938 Fischer Blvd, Toms River
(732) 929-1030

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Customers' Favorites

Mango Passionfruit
Frozen Custard
Gelati Blender
Italian Ice

Menu

Italian Ice
Italian Ice
A sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Hot Caramel & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Cookie & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian Ice & toppings.

Shakes
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces.
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge.
Specialty Milkshakes
Made with rich & creamy Frozen Custard.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Our Cold Brew Frozen Coffee is a sweet and indulgent pick-me-up, available in original Cold Brew, Caramel, and Mocha.
Bottled Water

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Recent Reviews

This is the best Rita’s I’ve ever been to. My usual location is Manahawkin, but was in the area and stopped. They had so many more flavors than my store does. The worker was beyond sweet, let me try 2 different flavors and was just overall so friendly, upbeat and accommodating. From the other reviews it looks like other people agree with my sentiment. Thank you for such great customer service!
April 2025
TLDR; Phenomenal staff and attentive to food allergies!
7-20-24: I just had, hands down, the best experience at any food establishment I've been to in my adult years. I was helped by a young gentleman named Andrew. I wanted a mint chocolate chip & vanilla custard misto (now called something else that I cannot recall the name of), alerted him of my deadly nut allergy, and asked if they used the same blenders for all of their mixed treats. He said they did, and...
August 2024
Visited 7/14/2024. First time this year. When you have people who go out of their way to please customers then that's a recipe for outstanding success. That's what happened to me at this location. Great customer service!!
August 2024

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Rita's Italian Ice & Frozen Custard

938 Fischer Blvd, Toms River, NJ 08753
(732) 929-1030