Rita's Italian Ice & Frozen Custard

865 NJ-36, Union Beach
(732) 888-9005

Recent Reviews

Sophie Kelly

I have 3 Rita’s in the vicinity and this one is the best by far. Always has a variety of Italian ices,(Including my favorites Green Apple, Coconut, Mango, Rasperry etc… they are always friendly and willing to give you free samples for new flavors. . Owner and staff is always very helpful and accommodating. Thank you!

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Mango, Blueberry, Chocolate Custard, Vanilla Custard, Chocolate Custard with Raspberry Italian Ice

Lauren J. Cooke

Great service at this location!

E C

My second time here and despite not having coconut ice on the menu I was super impressed by the service again! I don't remember the name of the young man who helped me the first time but Michaela was an absolute gem, super polite had great energy and attitude even late in the day!

Brandon K. Brown

Love the flavors at Rita’s. A must have at the beach or near to it. Refreshing and such flavorful shaved ice and custard. Gelati is a nice combo of both custard & ice. Pref for Wild Black Cherry or when they have Green Apple it’s great.

steve m

The custard was delicious, price not so much. I tried it, now there is no need to go back and overpay.

Frank Esposito

This past Saturday, I decided to swing by and grab a few custards. When I requested lids, the young girl at the register rolled her eyes and slammed them down on the counter. Really lousy customer service

Jon Bowie

⭐⭐⭐⭐⭐ (5 stars)I recently had the pleasure of visiting Rita's Italian Ice & Frozen Custard, and I must say, it was an absolute delight! From the moment I walked through the door, I was greeted with warm smiles and a welcoming atmosphere.The variety of flavors offered at Rita's is truly impressive. Whether you're a fan of fruity and refreshing Italian ice or prefer the rich and creamy indulgence of frozen custard, there's something for everyone here. I found myself torn between the classic favorites like lemon and cherry Italian ice or the mouthwatering options like mint chocolate chip and cookies 'n cream frozen custard. In the end, I opted for a combination of both, and I couldn't have been happier with my choice!The quality of the treats at Rita's is exceptional. The Italian ice was bursting with flavor and had the perfect balance of sweetness and tanginess. Each spoonful was like a refreshing burst of pure joy. The frozen custard was incredibly smooth and velvety, and the flavors were incredibly rich and satisfying. I also appreciated that they use real ingredients and fresh fruits in their creations, which adds an authentic touch to the overall experience.What sets Rita's apart, in my opinion, is the charming atmosphere. The interior is cozy and inviting, with bright colors and comfortable seating. The staff members are friendly and attentive, and they go above and beyond to ensure that every customer is treated with care and kindness. It's evident that they take pride in their work and are passionate about delivering exceptional treats to their patrons.I would highly recommend Rita's Italian Ice & Frozen Custard to anyone in search of a delightful frozen treat experience. Whether you're visiting with family, friends, or even on your own, you're guaranteed to leave with a smile on your face and a satisfied palate. I'm already looking forward to my next visit to Rita's and exploring more of their fantastic flavors.

Lou Roc

They are delicious. I highly recommend.

Timothy McCurdy

Friendly staff fresh treats and quick service

Kevin Walsh

Perfect stop after the beach. Great quality and not expensive! Polite and friendly staff!

ShaLeah X

We love it here. Great, fresh product. In the 8 years frequenting it nothings ever tasted “old” like some ice places can. The owner is amazing too, supports the community all the time.

James Wolff

Awesome place, fast service, and the varieties are off the wall. Will not disappoint.

tuvia michaels

My favorite Rita’s.Owner and all workers are so respectful and nice

Melissa Smith

We always get friendly service from the owner and her staff! Happy to have them open for the season again!

Maravillosa

Pretty good ice cream parlor. Theyserve all sort of Italian Ice as well as Ice Cream and milkshakes. Sitting outside and inside. They also have healthy choices l had an orange flavor low sugar Italian Ice. ?

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Rita's Italian Ice & Frozen Custard

865 NJ-36, Union Beach, NJ 07735
(732) 888-9005