Rita's Italian Ice & Frozen Custard

865 NJ-36, Union Beach
(732) 888-9005

Recent Reviews Order Online

Customers' Favorites

Chocolate Custard with Raspberry Italian Ice
Gelato and Zombie's Blood Fest
Vanilla Custard
Blueberry
Mango

Italian Ice
Italian Ice
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Hot Caramel & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Layers of Italian Ice and Frozen Custard

Concrete & Blendini®
REESE'S Peanut Butter Mudslide
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Cookie & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian Ice & toppings.

Shakes
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge.
Specialty Milkshakes
Made with rich & creamy Frozen Custard.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard.

Freezer Fillers
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.
Bottled Water

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Recent Reviews

Definitely have to start off with saying how great the service was a friendly all the staff was! This place was jamming with lines causing traffic problems and these guys were just slanging Italian ice like Michelangelo with a paintbrush in a church!!! And the icee was on point as always!!!! Definitely recommend this spot for a cool treat on a hot day!!!
March 2026
They workers were pleasant. My boys loved their Italian ice, but I was disappointed with the gelato. They barely put any in the cup for the price you pay for a small. 😢 I felt cheated!!!
June 2025
Delicious treats and friendly service! The custard is rich and smooth, and the custard cookie sandwiches, gelati, shakes, and concretes are all excellent. Located right off NJ-36, so it’s a popular stop for shore traffic—especially on hot days. Love this place!
June 2025

More Reviews

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Rita's Italian Ice & Frozen Custard

865 NJ-36, Union Beach, NJ 07735
(732) 888-9005