Rita's Italian Ice & Frozen Custard

1353 Stuyvesant Ave., Union
(908) 688-9060

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Customers' Favorites

Classic Soft Pretzel
Gelati Blender
Frozen Custard
Italian Ice
Mango

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!

Concrete & Blendini®
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Dracula's Delight Concrete - Limited Time Only!
Twist Frozen Custard blended with M&M's Minis and Gummy Bears
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.
Classic Soft Pretzel
A delicious salty snack that goes great with Italian Ice.
Cheese Pretzel
A delicious cheesy and salty snack that goes great with Italian Ice.

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Recent Reviews

I always get the Cherry ICE. Can’t lie, I’ve liked this place since I was a child. I’m 37 now and they are still amazingSimply af, but one of the few places where some things are just how I remember it!
September 2023
I would say that whenever I want ice cream, Rita's is one of the most popular places in Union, New Jersey, where I can get any flavor I want with a variety of toppings. Plus besides the Ice-cream, you have the option to choose between Gelati with Custard or without. Everybody should go and try it because it's delicious ?
April 2023
First of all, Rita's soft serve is friggin delicious, and the girls here are not shy about portion size or loading it up with sprinkles. Sure, i just spent $7 on ice cream, but was it worth it? I think so.
December 2022

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Rita's Italian Ice & Frozen Custard

1353 Stuyvesant Ave., Union, NJ 07083
(908) 688-9060