We came here for smoothies. I was shocked at the price but willing to pay to try it for our first time. I saw a medium was +$3.00 more, a large +$6.00 more! And there are no indication of size measurements online. So we wnet with small, which is very small. Probably like 12oz? So $10-$13 for a very small smoothie is just a lot to me. Also, the online ordering is so annoying. That could definitely be a smoother process with a guest checkout option. Ill come back if I'm feeling bougie, and maybe only buying a smoothie for one person.
Rajesh Rana
Excellent vegan food option in VA beach area
Atmosphere: 5
Food: 5
Service: 5
Desiree Swain
The food is always amazing and I get excellent customer service definitely one of my favorite spots that supports my dietary preferences
Atmosphere: 5
Food: 5
Service: 5
Julia Rihaly
I absolutely love this place! I will drive 30 minutes out of my way to enjoy my favorite meal, the Tuscan kale wrap and top it off with a fresh smoothie. I love getting my veggies in and this is the place that makes veggies taste amazing!
Atmosphere: 5
Food: 5
Service: 5
Katherine
10/10!! Thank you JJ!
Atmosphere: 5
Food: 5
Service: 5
Skindeepby_xena
The wraps are amazing!
Atmosphere: 5
Food: 5
Service: 5
Sasha
I’m not vegan but I still really enjoy this place. Smoothies are on point and they don’t try to “fake” anything on the menu. Just fresh tasty food. Prices are higher than typical lunch spots but I think quality matches it.
Atmosphere: 5
Food: 5
Service: 5
Katie
This place is amazing! The food is delicious, the presentation of the food is lovely, and the staff is helpful and friendly.
Atmosphere: 5
Food: 5
Service: 5
Sue Erickson
The kale wrap is delicious! Love the library wall!
Atmosphere: 5
Food: 5
Service: 5
Shawna McKenzie
Disappointed by the Decline – Hoping for a Comeback
I used to love coming to this spot. Years ago, it was such a refreshing experience—clean, vibrant, wholesome food that felt nourishing and filling. Unfortunately, our most recent visit left a lot to be desired.
Right from walking in, something felt… off. The tables weren’t wiped down, the energy that once felt uplifting was now dull, and the overall atmosphere seemed uninviting. We ordered a mini waffle, a wrap, an açaí bowl, and avocado toast for three people, along with two drinks—one of which never arrived.
The food was a mixed bag. The waffle was the highlight—warm, crisp, and comforting. The açaí bowl, however, was mostly ice with little fruit, lacking that creamy, fresh texture we were craving. The avocado toast had potential, but it was more of a seasoned aïoli spread than a real avocado-based bite. We left still hungry and not at all satisfied.
The service also raised some concerns. We watched another customer get into an uncomfortable back-and-forth with staff over an incorrect order, and another person return a dish only to be met with awkward resistance rather than a simple, professional resolution. For a place that wasn’t busy at the time, it felt unnecessarily tense.
This place has the potential to be incredible again—its roots are strong, and the concept is still so needed. I truly hope the team takes time to revisit what made this place special in the first place: kindness, cleanliness, and food that fills both the stomach and soul.
This is my favorite place! I would go every day if I could ❤️ The (HUGE) kale wrap is my absolute FAV!
Atmosphere: 5
Food: 5
Service: 5
Andrea Dragotas
Love the food- fresh and house made. There’s nothing like it in the area, but the hours are ridiculous. Every time I want to go they’re closed. I tell people about this place but have to say, “be sure to check their hours”. They are not typical and are definitely hurting business. Last time we were there we got there just before closing, were served and ate outside so they could close up. After they closed 2 more groups of people came to the locked door. I wanted to go now thinking they closed at 5, which was bad enough, but they close at 4.
Dietary restrictions: Plant based
Recommended dishes: Southwest Wrap, Southwest Quesadilla, Peaches and Greens
tom barton
Always a great experience at Fruitive. First class all the way!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Southwest Wrap
Jazma Scott
Hands down the BEST avocado toast in the 757!!
Atmosphere: 5
Food: 5
Service: 5
K • a • t
Sweet certified organic spot for plant based lovers. Place is nicely decorated, clean and atmosphere is comfortable. Jackfruit sandwich was good, smoothies too however mine lacked taste a bit. Got a real brain freeze though 🥶 we will be back next time in VB!
We came here for smoothies. I was shocked at the price but willing to pay to try it for our first time. I saw a medium was +$3.00 more, a large +$6.00 more! And there are no indication of size measurements online. So we wnet with small, which is very small. Probably like 12oz? So $10-$13 for a very small smoothie is just a lot to me. Also, the online ordering is so annoying. That could definitely be a smoother process with a guest checkout option. Ill come back if I'm feeling bougie, and maybe only buying a smoothie for one person.
Excellent vegan food option in VA beach area
Atmosphere: 5
Food: 5
Service: 5
The food is always amazing and I get excellent customer service definitely one of my favorite spots that supports my dietary preferences
Atmosphere: 5
Food: 5
Service: 5
I absolutely love this place! I will drive 30 minutes out of my way to enjoy my favorite meal, the Tuscan kale wrap and top it off with a fresh smoothie. I love getting my veggies in and this is the place that makes veggies taste amazing!
Atmosphere: 5
Food: 5
Service: 5
10/10!! Thank you JJ!
Atmosphere: 5
Food: 5
Service: 5
The wraps are amazing!
Atmosphere: 5
Food: 5
Service: 5
I’m not vegan but I still really enjoy this place. Smoothies are on point and they don’t try to “fake” anything on the menu. Just fresh tasty food. Prices are higher than typical lunch spots but I think quality matches it.
Atmosphere: 5
Food: 5
Service: 5
This place is amazing! The food is delicious, the presentation of the food is lovely, and the staff is helpful and friendly.
Atmosphere: 5
Food: 5
Service: 5
The kale wrap is delicious! Love the library wall!
Atmosphere: 5
Food: 5
Service: 5
Disappointed by the Decline – Hoping for a Comeback
I used to love coming to this spot. Years ago, it was such a refreshing experience—clean, vibrant, wholesome food that felt nourishing and filling. Unfortunately, our most recent visit left a lot to be desired.
Right from walking in, something felt… off. The tables weren’t wiped down, the energy that once felt uplifting was now dull, and the overall atmosphere seemed uninviting. We ordered a mini waffle, a wrap, an açaí bowl, and avocado toast for three people, along with two drinks—one of which never arrived.
The food was a mixed bag. The waffle was the highlight—warm, crisp, and comforting. The açaí bowl, however, was mostly ice with little fruit, lacking that creamy, fresh texture we were craving. The avocado toast had potential, but it was more of a seasoned aïoli spread than a real avocado-based bite. We left still hungry and not at all satisfied.
The service also raised some concerns. We watched another customer get into an uncomfortable back-and-forth with staff over an incorrect order, and another person return a dish only to be met with awkward resistance rather than a simple, professional resolution. For a place that wasn’t busy at the time, it felt unnecessarily tense.
This place has the potential to be incredible again—its roots are strong, and the concept is still so needed. I truly hope the team takes time to revisit what made this place special in the first place: kindness, cleanliness, and food that fills both the stomach and soul.
Atmosphere: 1
Food: 1
Service: 2
Restaurantji Recommends
This is my favorite place! I would go every day if I could ❤️ The (HUGE) kale wrap is my absolute FAV!
Atmosphere: 5
Food: 5
Service: 5
Love the food- fresh and house made. There’s nothing like it in the area, but the hours are ridiculous. Every time I want to go they’re closed. I tell people about this place but have to say, “be sure to check their hours”. They are not typical and are definitely hurting business. Last time we were there we got there just before closing, were served and ate outside so they could close up. After they closed 2 more groups of people came to the locked door. I wanted to go now thinking they closed at 5, which was bad enough, but they close at 4.
Dietary restrictions: Plant based
Recommended dishes: Southwest Wrap, Southwest Quesadilla, Peaches and Greens
Always a great experience at Fruitive. First class all the way!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Southwest Wrap
Hands down the BEST avocado toast in the 757!!
Atmosphere: 5
Food: 5
Service: 5
Sweet certified organic spot for plant based lovers. Place is nicely decorated, clean and atmosphere is comfortable. Jackfruit sandwich was good, smoothies too however mine lacked taste a bit. Got a real brain freeze though 🥶 we will be back next time in VB!
Atmosphere: 5
Food: 4
Service: 5
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