Rita's Italian Ice & Frozen Custard

5308 Princess Anne Rd, Virginia Beach
(757) 474-2770

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Customers' Favorites

Chocolate Custard Chocolate Scoop of Ice Cream
Cherry Italian Ice
Cotton Candy
Oreo

Menu

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Hand-Scooped Frozen Custard
Hand-Scooped Frozen Custard
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Bottled Water

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Recent Reviews

I wanted to share how sweet the workers at this location are! I told them on uber eats that it was my husband’s birthday and they put a Happy Birthday banner on the bag. Then included a sweet happy birthday!
September 2025
The taste is the same. I hadn't been there since before 2020. I didn't like that they renamed the black cherry ice as zombie blood. However everything else was the same. The location is also a bit tight.
May 2025
I LOVE Rita's but they never stock their sugar free flavors consistently. I have called numerous times to ask if they could, they tell me they will, but never do it. I'm not sure who is in charge of making sure the sugar free flavors are available, but it really needs to be looked into because customers who buy sugar free, have to miss out.
November 2024

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Rita's Italian Ice & Frozen Custard

5308 Princess Anne Rd, Virginia Beach, VA 23462
(757) 474-2770